{"id":20463,"date":"2026-08-21T22:07:02","date_gmt":"2026-08-21T15:07:02","guid":{"rendered":"https:\/\/ads-fly.com\/phan-bo-ngan-sach-marketing-facebook-google-tiktok\/"},"modified":"2026-08-21T22:07:02","modified_gmt":"2026-08-21T15:07:02","slug":"phan-bo-ngan-sach-marketing-facebook-google-tiktok","status":"publish","type":"post","link":"https:\/\/ads-fly.com\/zh\/phan-bo-ngan-sach-marketing-facebook-google-tiktok\/","title":{"rendered":"Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing: Facebook, Google, TikTok"},"content":{"rendered":"<p>Ch\u00e0o c\u00e1c ch\u1ee7 doanh nghi\u1ec7p SME Vi\u1ec7t Nam!<\/p>\n<p>B\u1ea1n \u0111ang \u0111au \u0111\u1ea7u v\u1edbi b\u00e0i to\u00e1n ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing gi\u1eefa Facebook, Google v\u00e0 TikTok? L\u00e0m sao \u0111\u1ec3 m\u1ed7i \u0111\u1ed3ng chi ra \u0111\u1ec1u mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t, ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1? \u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi m\u00e0 AdsFly th\u01b0\u1eddng xuy\u00ean nh\u1eadn \u0111\u01b0\u1ee3c khi t\u01b0 v\u1ea5n cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng s\u1ed1 ng\u00e0y c\u00e0ng c\u1ea1nh tranh, vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh qu\u1ea3ng c\u00e1o v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch. M\u1ed7i n\u1ec1n t\u1ea3ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang, \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c bi\u1ec7t v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng gi\u1ed1ng nhau. B\u1ecf qua s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00e0 b\u1ecf l\u1ee1 nh\u1eefng c\u01a1 h\u1ed9i v\u00e0ng.<\/p>\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 c\u00e1ch ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing hi\u1ec7u qu\u1ea3 tr\u00ean ba \u201c\u00f4ng l\u1edbn\u201d Facebook, Google v\u00e0 TikTok, \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n<h2 id=\"hieu-ro-ac-tinh-cua-tung-kenh-e-phan-bo-ngan-sach-thong-minh\">Hi\u1ec3u r\u00f5 \u0111\u1eb7c t\u00ednh c\u1ee7a t\u1eebng k\u00eanh \u0111\u1ec3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch th\u00f4ng minh<\/h2>\n<p>Tr\u01b0\u1edbc khi ngh\u0129 \u0111\u1ebfn con s\u1ed1, ch\u00fang ta c\u1ea7n hi\u1ec3u \u201cai\u201d \u0111ang \u1edf \u0111\u00e2u v\u00e0 \u201ch\u1ecd\u201d l\u00e0m g\u00ec tr\u00ean t\u1eebng n\u1ec1n t\u1ea3ng.<\/p>\n<ul>\n<li><strong>Facebook:<\/strong> V\u1eabn l\u00e0 \u201c\u00f4ng vua\u201d trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng, t\u01b0\u01a1ng t\u00e1c v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Facebook Ads m\u1ea1nh \u1edf kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft d\u1ef1a tr\u00ean s\u1edf th\u00edch, h\u00e0nh vi, nh\u00e2n kh\u1ea9u h\u1ecdc. \u0110\u00e2y l\u00e0 k\u00eanh tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, ch\u1ea1y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 remarketing (ti\u1ebfp th\u1ecb l\u1ea1i).\n<ul>\n<li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng:<\/strong> R\u1ea5t \u0111a d\u1ea1ng, t\u1eeb gi\u1edbi tr\u1ebb \u0111\u1ebfn trung ni\u00ean, t\u1eadp trung v\u00e0o c\u00e1c m\u1ed1i quan t\u00e2m, s\u1edf th\u00edch c\u00e1 nh\u00e2n.<\/li>\n<li><strong>M\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p:<\/strong> Brand awareness (nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u), Lead generation (thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng), Engagement (t\u01b0\u01a1ng t\u00e1c), Sales (doanh s\u1ed1).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Google Ads:<\/strong> L\u00e0 k\u00eanh \u201cs\u0103n\u201d nhu c\u1ea7u ch\u1ee7 \u0111\u1ed9ng. Khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm tr\u00ean Google, h\u1ecd \u0111\u00e3 c\u00f3 \u00fd \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 h\u1ecd c\u1ea7n. Google Ads (ch\u1ee7 y\u1ebfu l\u00e0 Search Ads) gi\u00fap b\u1ea1n xu\u1ea5t hi\u1ec7n ngay tr\u01b0\u1edbc m\u1eaft h\u1ecd v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd c\u1ea7n nh\u1ea5t.\n<ul>\n<li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng:<\/strong> Nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, c\u00f3 nhu c\u1ea7u cao.<\/li>\n<li><strong>M\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p:<\/strong> Conversion (chuy\u1ec3n \u0111\u1ed5i \u2013 b\u00e1n h\u00e0ng, \u0111\u0103ng k\u00fd), High-intent lead generation (thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 \u00fd \u0111\u1ecbnh cao).<\/li>\n<\/ul>\n<\/li>\n<li><strong>TikTok Ads:<\/strong> S\u1ee9c h\u00fat b\u00f9ng n\u1ed5 c\u1ee7a video ng\u1eafn, s\u00e1ng t\u1ea1o, gi\u1ea3i tr\u00ed. TikTok \u0111ang thu h\u00fat m\u1ea1nh m\u1ebd nh\u00f3m ng\u01b0\u1eddi d\u00f9ng tr\u1ebb tu\u1ed5i v\u00e0 ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng sang c\u00e1c \u0111\u1ed9 tu\u1ed5i kh\u00e1c. \u0110\u00e2y l\u00e0 k\u00eanh \u0111\u1ec3 t\u1ea1o trend, viral content v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, th\u00fa v\u1ecb.\n<ul>\n<li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng:<\/strong> Ch\u1ee7 y\u1ebfu l\u00e0 Gen Z v\u00e0 Millennials, nh\u1eefng ng\u01b0\u1eddi th\u00edch n\u1ed9i dung ng\u1eafn, s\u00e1ng t\u1ea1o, gi\u1ea3i tr\u00ed.<\/li>\n<li><strong>M\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p:<\/strong> Brand awareness (\u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u00f3m tr\u1ebb), Engagement, th\u00fac \u0111\u1ea9y viral, \u0111\u00f4i khi l\u00e0 Sales (v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 id=\"cac-mo-hinh-phan-bo-ngan-sach-pho-bien-cho-sme-viet-nam\">C\u00e1c m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch ph\u1ed5 bi\u1ebfn cho SME Vi\u1ec7t Nam<\/h2>\n<p>Kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c \u201cv\u00e0ng\u201d n\u00e0o ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3. Tuy nhi\u00ean, AdsFly g\u1ee3i \u00fd m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau kinh doanh v\u00e0 giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p:<\/p>\n<h3 id=\"mo-hinh-1-uu-tien-tang-truong-va-nhan-dien-thuong-hieu-tap-trung-vao-facebook-tiktok\">M\u00f4 h\u00ecnh 1: \u01afu ti\u00ean t\u0103ng tr\u01b0\u1edfng v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (T\u1eadp trung v\u00e0o Facebook &amp; TikTok)<\/h3>\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, mu\u1ed1n nhanh ch\u00f3ng ph\u1ee7 s\u00f3ng v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u, \u0111\u1eb7c bi\u1ec7t v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng tr\u1ebb ho\u1eb7c s\u1ea3n ph\u1ea9m mang t\u00ednh xu h\u01b0\u1edbng, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 nh\u01b0 sau:<\/p>\n<ul>\n<li><strong>Facebook Ads:<\/strong> 40-50% ng\u00e2n s\u00e1ch. T\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch Brand Awareness, Reach, Video Views \u0111\u1ec3 ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i. S\u1eed d\u1ee5ng c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u00e0nh vi li\u00ean quan \u0111\u1ebfn ng\u00e0nh h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>TikTok Ads:<\/strong> 30-40% ng\u00e2n s\u00e1ch. \u0110\u1ea7u t\u01b0 v\u00e0o c\u00e1c video qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o, b\u1eaft trend \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a gi\u1edbi tr\u1ebb. Th\u1eed nghi\u1ec7m c\u00e1c \u0111\u1ecbnh d\u1ea1ng nh\u01b0 In-Feed Ads, TopView (n\u1ebfu ng\u00e2n s\u00e1ch l\u1edbn).<\/li>\n<li><strong>Google Ads:<\/strong> 10-20% ng\u00e2n s\u00e1ch. Ch\u1ee7 y\u1ebfu d\u00f9ng cho c\u00e1c chi\u1ebfn d\u1ecbch Search Ads v\u1edbi c\u00e1c t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00e1c t\u1eeb kh\u00f3a ng\u1eafn, c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng cao m\u00e0 b\u1ea1n mu\u1ed1n chi\u1ebfm l\u0129nh ngay l\u1eadp t\u1ee9c. Ho\u1eb7c s\u1eed d\u1ee5ng Display Ads \u0111\u1ec3 remarketing l\u1ea1i nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook\/TikTok.<\/li>\n<\/ul>\n<p><strong>V\u00ed d\u1ee5 minh h\u1ecda:<\/strong> M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nhanh nh\u1eafm t\u1edbi gi\u1edbi tr\u1ebb v\u1eeba ra m\u1eaft b\u1ed9 s\u01b0u t\u1eadp m\u1edbi. H\u1ecd s\u1ebd d\u1ed3n ph\u1ea7n l\u1edbn ng\u00e2n s\u00e1ch v\u00e0o Facebook v\u00e0 TikTok \u0111\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng lan t\u1ecfa nhanh ch\u00f3ng qua c\u00e1c video lookbook, th\u1eed \u0111\u1ed3 theo trend. M\u1ed9t ph\u1ea7n nh\u1ecf ng\u00e2n s\u00e1ch Google Ads s\u1ebd \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 b\u1eaft nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u00ean th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00e1c m\u1eabu qu\u1ea7n \u00e1o t\u01b0\u01a1ng t\u1ef1.<\/p>\n<h3 id=\"mo-hinh-2-tap-trung-vao-chuyen-oi-va-toi-uu-roi-tap-trung-vao-google-facebook\">M\u00f4 h\u00ecnh 2: T\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ed1i \u01b0u ROI (T\u1eadp trung v\u00e0o Google &amp; Facebook)<\/h3>\n<p>Khi doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh, mu\u1ed1n t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 tr\u1ef1c ti\u1ebfp, m\u00f4 h\u00ecnh n\u00e0y s\u1ebd hi\u1ec7u qu\u1ea3:<\/p>\n<ul>\n<li><strong>Google Ads:<\/strong> 40-50% ng\u00e2n s\u00e1ch. \u0110\u1ea9y m\u1ea1nh Search Ads cho c\u00e1c t\u1eeb kh\u00f3a mua h\u00e0ng, t\u1eeb kh\u00f3a d\u00e0i (long-tail keywords) c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao. T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch Performance Max (n\u1ebfu ph\u00f9 h\u1ee3p) \u0111\u1ec3 Google t\u1ef1 \u0111\u1ed9ng t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng tr\u00ean m\u1ecdi k\u00eanh.<\/li>\n<li><strong>Facebook Ads:<\/strong> 30-40% ng\u00e2n s\u00e1ch. T\u1eadp trung v\u00e0o chi\u1ebfn d\u1ecbch Conversion (mua h\u00e0ng, \u0111\u0103ng k\u00fd), s\u1eed d\u1ee5ng m\u1ea1nh m\u1ebd t\u1ec7p Remarketing (Dynamic Product Ads n\u1ebfu c\u00f3 catalogue s\u1ea3n ph\u1ea9m) v\u00e0 t\u1ec7p Lookalike Audience (t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i).<\/li>\n<li><strong>TikTok Ads:<\/strong> 10-20% ng\u00e2n s\u00e1ch. S\u1eed d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch remarketing ho\u1eb7c ti\u1ebfp c\u1eadn c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi c\u00f3 ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao, ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh viral, d\u1ec5 ra quy\u1ebft \u0111\u1ecbnh mua nhanh.<\/li>\n<\/ul>\n<p><strong>V\u00ed d\u1ee5 minh h\u1ecda:<\/strong> M\u1ed9t c\u1eeda h\u00e0ng b\u00e1n \u0111\u1ed3 gia d\u1ee5ng online \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c 2 n\u0103m. H\u1ecd nh\u1eadn th\u1ea5y kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm \u201cmua n\u1ed3i chi\u00ean kh\u00f4ng d\u1ea7u lo\u1ea1i n\u00e0o t\u1ed1t\u201d ho\u1eb7c \u201cb\u00e0n l\u00e0 h\u01a1i n\u01b0\u1edbc gi\u00e1 r\u1ebb\u201d. Do \u0111\u00f3, h\u1ecd s\u1ebd \u01b0u ti\u00ean ng\u00e2n s\u00e1ch cho Google Search Ads \u0111\u1ec3 b\u1eaft tr\u1ecdn nh\u1eefng nhu c\u1ea7u n\u00e0y. Facebook Ads s\u1ebd t\u1eadp trung v\u00e0o remarketing nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 xem s\u1ea3n ph\u1ea9m tr\u00ean website ho\u1eb7c th\u00eam v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng ch\u01b0a thanh to\u00e1n.<\/p>\n<h3 id=\"mo-hinh-3-can-bang-va-a-dang-hoa-kenh-phan-bo-eu-hoac-tuy-chinh\">M\u00f4 h\u00ecnh 3: C\u00e2n b\u1eb1ng v\u00e0 \u0111a d\u1ea1ng h\u00f3a k\u00eanh (Ph\u00e2n b\u1ed5 \u0111\u1ec1u ho\u1eb7c t\u00f9y ch\u1ec9nh)<\/h3>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng hi\u1ec7n di\u1ec7n tr\u00ean nhi\u1ec1u m\u1eb7t tr\u1eadn, ti\u1ebfp c\u1eadn \u0111a d\u1ea1ng t\u1ec7p kh\u00e1ch h\u00e0ng ho\u1eb7c khi ch\u01b0a r\u00f5 k\u00eanh n\u00e0o mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t, vi\u1ec7c ph\u00e2n b\u1ed5 c\u00e2n b\u1eb1ng ho\u1eb7c t\u00f9y ch\u1ec9nh theo t\u1eebng giai \u0111o\u1ea1n l\u00e0 h\u1ee3p l\u00fd:<\/p>\n<ul>\n<li><strong>Facebook Ads:<\/strong> 30-35% ng\u00e2n s\u00e1ch.<\/li>\n<li><strong>Google Ads:<\/strong> 30-35% ng\u00e2n s\u00e1ch.<\/li>\n<li><strong>TikTok Ads:<\/strong> 20-30% ng\u00e2n s\u00e1ch.<\/li>\n<li><strong>Ng\u00e2n s\u00e1ch d\u1ef1 ph\u00f2ng\/th\u1eed nghi\u1ec7m:<\/strong> 5-10% ng\u00e2n s\u00e1ch.<\/li>\n<\/ul>\n<p>V\u1edbi m\u00f4 h\u00ecnh n\u00e0y, b\u1ea1n c\u1ea7n theo d\u00f5i s\u00e1t sao hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng k\u00eanh, t\u1eebng chi\u1ebfn d\u1ecbch \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh t\u1ef7 l\u1ec7 ph\u00e2n b\u1ed5 linh ho\u1ea1t d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf. V\u00ed d\u1ee5, n\u1ebfu th\u1ea5y TikTok \u0111ang mang l\u1ea1i l\u01b0\u1ee3ng truy c\u1eadp website ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi chi ph\u00ed th\u1ea5p, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng ng\u00e2n s\u00e1ch cho k\u00eanh n\u00e0y.<\/p>\n<h2 id=\"insight-oc-quyen-loi-phan-bo-ngan-sach-ma-it-ai-noi-toi\">Insight \u201c\u0111\u1ed9c quy\u1ec1n\u201d: L\u1ed7i ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch m\u00e0 \u00edt ai n\u00f3i t\u1edbi<\/h2>\n<p>M\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 AdsFly nh\u1eadn th\u1ea5y \u1edf c\u00e1c SME Vi\u1ec7t Nam l\u00e0 <strong>qu\u00e1 t\u1eadp trung v\u00e0o m\u1ed9t k\u00eanh duy nh\u1ea5t m\u00e0 b\u1ecf qu\u00ean s\u1ef1 c\u1ed9ng h\u01b0\u1edfng.<\/strong><\/p>\n<p>Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p ch\u1ec9 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00ec ngh\u0129 \u201cai c\u0169ng d\u00f9ng Facebook\u201d. H\u1ecd kh\u00f4ng nh\u1eadn ra r\u1eb1ng:<\/p>\n<ol>\n<li><strong>Chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook ng\u00e0y c\u00e0ng t\u0103ng:<\/strong> Do c\u1ea1nh tranh cao, gi\u00e1 th\u1ea7u cho m\u1ed7i l\u01b0\u1ee3t ti\u1ebfp c\u1eadn ho\u1eb7c nh\u1ea5p chu\u1ed9t c\u00f3 th\u1ec3 \u0111\u1ed9i l\u00ean \u0111\u00e1ng k\u1ec3. N\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o Facebook, b\u1ea1n c\u00f3 th\u1ec3 \u0111ang tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n m\u1ee9c c\u1ea7n thi\u1ebft.<\/li>\n<li><strong>B\u1ecf l\u1ee1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean c\u00e1c k\u00eanh kh\u00e1c:<\/strong> Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 d\u00f9ng Facebook. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p tr\u00ean Google ho\u1eb7c gi\u1ea3i tr\u00ed, kh\u00e1m ph\u00e1 tr\u00ean TikTok. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1eb7t \u1edf \u0111\u00f3, b\u1ea1n \u0111\u00e3 \u0111\u1ec3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u201ch\u1edbt tay tr\u00ean\u201d.<\/li>\n<li><strong>Thi\u1ebfu s\u1ef1 b\u1ed5 tr\u1ee3:<\/strong> Facebook m\u1ea1nh v\u1ec1 x\u00e2y d\u1ef1ng quan h\u1ec7, Google m\u1ea1nh v\u1ec1 ch\u1ed1t sale, TikTok m\u1ea1nh v\u1ec1 t\u1ea1o xu h\u01b0\u1edbng. Khi k\u1ebft h\u1ee3p ch\u00fang l\u1ea1i, b\u1ea1n t\u1ea1o ra m\u1ed9t v\u00f2ng l\u1eb7p kh\u00e1ch h\u00e0ng ho\u00e0n ch\u1ec9nh: h\u1ecd bi\u1ebft \u0111\u1ebfn b\u1ea1n tr\u00ean TikTok\/Facebook, t\u00ecm ki\u1ebfm th\u00eam th\u00f4ng tin v\u00e0 x\u00e1c nh\u1eadn nhu c\u1ea7u tr\u00ean Google, r\u1ed3i quay l\u1ea1i Facebook \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i v\u00e0 ch\u1ed1t \u0111\u01a1n.<\/li>\n<\/ol>\n<p><strong>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf gi\u1ea3 \u0111\u1ecbnh:<\/strong> M\u1ed9t c\u00f4ng ty cung c\u1ea5p kh\u00f3a h\u1ecdc online ban \u0111\u1ea7u ch\u1ec9 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook. K\u1ebft qu\u1ea3 ban \u0111\u1ea7u kh\u00e1 t\u1ed1t, nh\u01b0ng sau v\u00e0i th\u00e1ng, chi ph\u00ed b\u1eaft \u0111\u1ea7u t\u0103ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1ea3m. Khi AdsFly t\u01b0 v\u1ea5n, ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t ph\u00e2n b\u1ed5 30% ng\u00e2n s\u00e1ch cho Google Search Ads. K\u1ebft qu\u1ea3 l\u00e0:<\/p>\n<ul>\n<li>Facebook Ads v\u1eabn duy tr\u00ec m\u1ee5c ti\u00eau t\u1ea1o nh\u1eadn di\u1ec7n v\u00e0 remarketing.<\/li>\n<li>Google Search Ads b\u1eaft tr\u1ecdn nh\u1eefng ng\u01b0\u1eddi \u0111ang ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm kh\u00f3a h\u1ecdc online.<\/li>\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng th\u1ec3 t\u0103ng 25% v\u00e0 chi ph\u00ed tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng m\u1edbi (CAC) gi\u1ea3m 15% nh\u1edd s\u1ef1 c\u1ed9ng h\u01b0\u1edfng c\u1ee7a hai k\u00eanh.<\/li>\n<\/ul>\n<h2 id=\"yeu-to-nao-anh-huong-en-quyet-inh-phan-bo-ngan-sach\">Y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch?<\/h2>\n<p>Ngo\u00e0i m\u1ee5c ti\u00eau kinh doanh, b\u1ea1n c\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n<ul>\n<li><strong>Ng\u00e0nh h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5:<\/strong> S\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng nhanh, th\u1eddi trang c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb TikTok\/Facebook. D\u1ecbch v\u1ee5 B2B, s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao, ho\u1eb7c c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 nhu c\u1ea7u t\u00ecm ki\u1ebfm th\u00f4ng tin k\u1ef9 l\u01b0\u1ee1ng th\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi Google Ads.<\/li>\n<li><strong>Giai \u0111o\u1ea1n c\u1ee7a kh\u00e1ch h\u00e0ng trong ph\u1ec5u marketing:<\/strong> B\u1ea1n \u0111ang mu\u1ed1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi (top of funnel), nu\u00f4i d\u01b0\u1ee1ng h\u1ecd (middle of funnel) hay ch\u1ed1t sale (bottom of funnel)? M\u1ed7i giai \u0111o\u1ea1n s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t k\u00eanh v\u00e0 chi\u1ebfn d\u1ecbch kh\u00e1c nhau.<\/li>\n<li><strong>Ng\u00e2n s\u00e1ch t\u1ed5ng th\u1ec3:<\/strong> N\u1ebfu ng\u00e2n s\u00e1ch eo h\u1eb9p, h\u00e3y t\u1eadp trung v\u00e0o 1-2 k\u00eanh mang l\u1ea1i ROI cao nh\u1ea5t tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi m\u1edf r\u1ed9ng.<\/li>\n<li><strong>Ngu\u1ed3n l\u1ef1c v\u1eadn h\u00e0nh:<\/strong> B\u1ea1n c\u00f3 \u0111\u1ed9i ng\u0169 \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 qu\u1ea3n l\u00fd nhi\u1ec1u k\u00eanh c\u00f9ng l\u00fac kh\u00f4ng? M\u1ed7i k\u00eanh \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn n\u1ed9i dung kh\u00e1c nhau.<\/li>\n<li><strong>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> Theo d\u00f5i xem \u0111\u1ed1i th\u1ee7 \u0111ang t\u1eadp trung v\u00e0o \u0111\u00e2u v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111ang d\u1ecbch chuy\u1ec3n sang k\u00eanh n\u00e0o.<\/li>\n<\/ul>\n<h2 id=\"loi-khuyen-tu-adsfly-bat-au-tu-au\">L\u1eddi khuy\u00ean t\u1eeb AdsFly: B\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/h2>\n<ol>\n<li><strong>X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau:<\/strong> B\u1ea1n mu\u1ed1n t\u0103ng nh\u1eadn di\u1ec7n, c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hay \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 b\u00e1n h\u00e0ng?<\/li>\n<li><strong>Nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau:<\/strong> H\u1ecd th\u01b0\u1eddng online \u1edf \u0111\u00e2u v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00f3 l\u00e0 g\u00ec?<\/li>\n<li><strong>Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch th\u1eed nghi\u1ec7m:<\/strong> B\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t t\u1ef7 l\u1ec7 ph\u00e2n b\u1ed5 b\u1ea1n cho l\u00e0 h\u1ee3p l\u00fd (v\u00ed d\u1ee5: 40-30-30 ho\u1eb7c 30-40-30), ch\u1ea1y trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (\u00edt nh\u1ea5t 2-4 tu\u1ea7n).<\/li>\n<li><strong>Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng ch\u1eb7t ch\u1ebd:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng, Google Analytics \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 (chi ph\u00ed, l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, t\u1ef7 l\u1ec7 nh\u1ea5p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, ROI).<\/li>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a v\u00e0 \u0111i\u1ec1u ch\u1ec9nh:<\/strong> D\u1ef1a tr\u00ean d\u1eef li\u1ec7u, h\u00e3y m\u1ea1nh d\u1ea1n t\u0103ng ng\u00e2n s\u00e1ch cho k\u00eanh hi\u1ec7u qu\u1ea3 v\u00e0 c\u1eaft gi\u1ea3m ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c cho k\u00eanh ch\u01b0a \u0111\u1ea1t k\u1ef3 v\u1ecdng.<\/li>\n<\/ol>\n<p>Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o s\u1ed1 lu\u00f4n bi\u1ebfn \u0111\u1ed9ng. Vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch kh\u00f4ng ph\u1ea3i l\u00e0 quy\u1ebft \u0111\u1ecbnh m\u1ed9t l\u1ea7n duy nh\u1ea5t m\u00e0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c theo d\u00f5i, \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u. \u0110\u1eebng ng\u1ea1i th\u1eed nghi\u1ec7m, nh\u01b0ng h\u00e3y lu\u00f4n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang b\u0103n kho\u0103n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh \u0111\u1ed9t ph\u00e1, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi AdsFly. Ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng l\u1eafng nghe v\u00e0 t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<p class=\"image-credit\"><em>Photo by <a href=\"https:\/\/unsplash.com\/@mariogogh?utm_source=agency-seo-publisher&#038;utm_medium=referral\" rel=\"nofollow noopener\" target=\"_blank\">Mario Gogh<\/a> on <a href=\"https:\/\/unsplash.com\/?utm_source=agency-seo-publisher&#038;utm_medium=referral\" rel=\"nofollow noopener\" target=\"_blank\">Unsplash<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Ch\u1ee7 doanh nghi\u1ec7p SME Vi\u1ec7t Nam b\u0103n kho\u0103n ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o? B\u00ed quy\u1ebft t\u1ed1i \u01b0u chi ph\u00ed Facebook, Google, TikTok Ads hi\u1ec7u qu\u1ea3.<\/p>","protected":false},"author":2,"featured_media":20462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[162,47,73,40,72,55,71,36,46,161],"class_list":["post-20463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy","tag-ads-fly","tag-agency-marketing","tag-chien-luoc-quang-cao","tag-digital-marketing","tag-ngan-sach-marketing","tag-quang-cao-facebook","tag-quang-cao-google","tag-quang-cao-tiktok","tag-sme-viet-nam","tag-toi-uu-chi-phi"],"_links":{"self":[{"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/posts\/20463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/comments?post=20463"}],"version-history":[{"count":0,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/posts\/20463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/media\/20462"}],"wp:attachment":[{"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/media?parent=20463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/categories?post=20463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/tags?post=20463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}