L\u00e0 ch\u1ee7 doanh nghi\u1ec7p SME t\u1ea1i Vi\u1ec7t Nam, vi\u1ec7c t\u1ed1i \u01b0u chi ph\u00ed lu\u00f4n l\u00e0 b\u00e0i to\u00e1n \u0111au \u0111\u1ea7u. T\u1ef1 m\u00ecnh “l\u0103n x\u1ea3” v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o nh\u01b0 Facebook, Google, TikTok c\u00f3 v\u1ebb l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ti\u1ebft ki\u1ec7m ban \u0111\u1ea7u. B\u1ea1n c\u00f3 to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch, tr\u1ef1c ti\u1ebfp th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 h\u1ecdc h\u1ecfi k\u1ef9 n\u0103ng m\u1edbi.<\/p>\n
Tuy nhi\u00ean, “t\u01b0\u1edfng kh\u00f4ng kh\u00f3 m\u00e0 kh\u00f3 kh\u00f4ng t\u01b0\u1edfng”. \u0110\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n trang b\u1ecb ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 t\u1eebng n\u1ec1n t\u1ea3ng, kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u, k\u1ef9 n\u0103ng vi\u1ebft n\u1ed9i dung thu h\u00fat, thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh\/video b\u1eaft m\u1eaft, v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 s\u1ef1 nh\u1ea1y b\u00e9n trong vi\u1ec7c n\u1eafm b\u1eaft xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. <\/p>\n
Th\u1ef1c t\u1ebf, nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p d\u00e0nh h\u00e0ng gi\u1edd m\u1ed7i ng\u00e0y \u0111\u1ec3 nghi\u00ean c\u1ee9u, thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch, theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u. Th\u1eddi gian n\u00e0y, n\u1ebfu \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hay m\u1edf r\u1ed9ng kinh doanh, c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch l\u1edbn h\u01a1n nhi\u1ec1u. Ch\u01b0a k\u1ec3, nh\u1eefng sai l\u1ea7m ban \u0111\u1ea7u do thi\u1ebfu kinh nghi\u1ec7m c\u00f3 th\u1ec3 “\u0111\u1ed1t” m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch kh\u00f4ng nh\u1ecf m\u00e0 kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 mong mu\u1ed1n. V\u00ed d\u1ee5, m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o sai \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c th\u00f4ng \u0111i\u1ec7p kh\u00f4ng r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n t\u1ed1n k\u00e9m chi ph\u00ed m\u00e0 kh\u00f4ng t\u1ea1o ra \u0111\u01b0\u1ee3c \u0111\u01a1n h\u00e0ng.<\/p>\n
Vi\u1ec7c quy\u1ebft \u0111\u1ecbnh thu\u00ea m\u1ed9t agency qu\u1ea3ng c\u00e1o hay t\u1ef1 l\u00e0m ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1. Tuy nhi\u00ean, c\u00f3 nh\u1eefng d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y vi\u1ec7c “kho\u00e1n tr\u1eafng” cho chuy\u00ean gia s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i:<\/p>\n
\u0110\u00e2y l\u00e0 l\u00fd do ph\u1ed5 bi\u1ebfn nh\u1ea5t. N\u1ebfu b\u1ea1n v\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh \u0111ang “ch\u1ea1y \u0111ua v\u1edbi th\u1eddi gian” \u0111\u1ec3 v\u1eadn h\u00e0nh c\u00e1c m\u1ea3ng kinh doanh c\u1ed1t l\u00f5i, vi\u1ec7c d\u00e0nh \u0111\u1ee7 th\u1eddi gian v\u00e0 t\u00e2m huy\u1ebft cho qu\u1ea3ng c\u00e1o l\u00e0 \u0111i\u1ec1u xa x\u1ec9. M\u1ed9t agency chuy\u00ean nghi\u1ec7p c\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n, gi\u00e0u kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn tr\u00ean nhi\u1ec1u ng\u00e0nh h\u00e0ng kh\u00e1c nhau. H\u1ecd c\u00f3 quy tr\u00ecnh l\u00e0m vi\u1ec7c r\u00f5 r\u00e0ng, gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian qu\u00fd b\u00e1u.<\/p>\n
N\u1ebfu b\u1ea1n \u0111ang \u1edf giai \u0111o\u1ea1n c\u1ea7n \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi m\u1ed9t c\u00e1ch g\u1ea5p r\u00fat ho\u1eb7c chu\u1ea9n b\u1ecb cho m\u1ed9t chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, m\u1ed9t agency c\u00f3 kinh nghi\u1ec7m c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 nhanh h\u01a1n so v\u1edbi vi\u1ec7c t\u1ef1 m\u00e0y m\u00f2. H\u1ecd c\u00f3 s\u1eb5n c\u00e1c c\u00f4ng c\u1ee5, m\u1ed1i quan h\u1ec7 v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 thu\u1eadt to\u00e1n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o, gi\u00fap t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n
Th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o s\u1ed1 thay \u0111\u1ed5i ch\u00f3ng m\u1eb7t. C\u00e1c thu\u1eadt to\u00e1n m\u1edbi, t\u00ednh n\u0103ng m\u1edbi, xu h\u01b0\u1edbng m\u1edbi li\u00ean t\u1ee5c xu\u1ea5t hi\u1ec7n. M\u1ed9t agency uy t\u00edn lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng thay \u0111\u1ed5i n\u00e0y, th\u1eed nghi\u1ec7m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u1edbi v\u00e0 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u1ea5t. Vi\u1ec7c t\u1ef1 c\u1eadp nh\u1eadt t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 l\u1edbn v\u1ec1 th\u1eddi gian v\u00e0 chi ph\u00ed. <\/p>\n
B\u1ea1n \u0111\u00e3 t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o m\u1ed9t th\u1eddi gian nh\u01b0ng k\u1ebft qu\u1ea3 kh\u00f4ng nh\u01b0 mong \u0111\u1ee3i? Chi ph\u00ed b\u1ecf ra cao nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, chi ph\u00ed tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng (CPA) cao ng\u1ea5t ng\u01b0\u1edfng? \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n n\u00ean xem x\u00e9t li\u1ec7u m\u00ecnh c\u00f3 \u0111ang b\u1ecf l\u1ee1 \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u00e0 c\u00e1c chuy\u00ean gia c\u00f3 th\u1ec3 nh\u00ecn ra v\u00e0 kh\u1eafc ph\u1ee5c.<\/p>\n
Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p b\u0103n kho\u0103n v\u1ec1 chi ph\u00ed thu\u00ea agency. Tuy nhi\u00ean, h\u00e3y nh\u00ecn nh\u1eadn \u0111\u00e2y l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. <\/p>\n
\u01af\u1edbc t\u00ednh, chi ph\u00ed thu\u00ea agency c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 chi\u1ebfn d\u1ecbch, m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p v\u00e0 danh ti\u1ebfng c\u1ee7a agency. Tuy nhi\u00ean, so v\u1edbi vi\u1ec7c t\u1ef1 l\u00e0m m\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3 ho\u1eb7c thu\u00ea nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9 (bao g\u1ed3m l\u01b0\u01a1ng, b\u1ea3o hi\u1ec3m, \u0111\u00e0o t\u1ea1o), vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi agency th\u01b0\u1eddng mang l\u1ea1i l\u1ee3i \u00edch kinh t\u1ebf r\u00f5 r\u00e0ng h\u01a1n trong d\u00e0i h\u1ea1n.<\/p>\n
M\u1ed9t t\u00ecnh hu\u1ed1ng hi\u1ebfm khi \u0111\u01b0\u1ee3c chia s\u1ebb c\u00f4ng khai nh\u01b0ng l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn: Doanh nghi\u1ec7p A (s\u1ea3n xu\u1ea5t \u0111\u1ed3 gia d\u1ee5ng) \u0111\u00e3 t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook \u0111\u01b0\u1ee3c 3 th\u00e1ng v\u1edbi ng\u00e2n s\u00e1ch kh\u00e1 l\u1edbn nh\u01b0ng ch\u1ec9 nh\u1eadn v\u1ec1 v\u00e0i \u0111\u01a1n h\u00e0ng l\u1ebb t\u1ebb, t\u1ef7 l\u1ec7 remarketing th\u1ea5p. Sau khi xem x\u00e9t, agency AdsFly ph\u00e1t hi\u1ec7n ra v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c targeting hay m\u1eabu qu\u1ea3ng c\u00e1o, m\u00e0 \u1edf “h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng” sau qu\u1ea3ng c\u00e1o<\/strong>. <\/p>\n C\u1ee5 th\u1ec3, kh\u00e1ch h\u00e0ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, th\u1ea5y s\u1ea3n ph\u1ea9m h\u1ea5p d\u1eabn, nh\u01b0ng khi truy c\u1eadp website th\u00ec t\u1ed1c \u0111\u1ed9 t\u1ea3i trang r\u1ea5t ch\u1eadm, th\u00f4ng tin s\u1ea3n ph\u1ea9m s\u01a1 s\u00e0i, v\u00e0 quy tr\u00ecnh \u0111\u1eb7t h\u00e0ng ph\u1ee9c t\u1ea1p. Th\u1eadm ch\u00ed, \u0111\u1ed9i ng\u0169 CSKH c\u00f2n ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c c\u00e2u h\u1ecfi ph\u00e1t sinh t\u1eeb qu\u1ea3ng c\u00e1o. <\/p>\n Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, vi\u1ec7c t\u1ed1i \u01b0u l\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook l\u00e0 v\u00f4 ngh\u0129a n\u1ebfu tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean website v\u00e0 quy tr\u00ecnh b\u00e1n h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. AdsFly \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t m\u1ed9t gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n: <\/p>\n K\u1ebft qu\u1ea3 sau 1 th\u00e1ng tri\u1ec3n khai gi\u1ea3i ph\u00e1p \u0111\u1ed3ng b\u1ed9: T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng g\u1ea5p 3 l\u1ea7n, chi ph\u00ed tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng gi\u1ea3m 40%, v\u00e0 t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i mua s\u1eafm t\u0103ng \u0111\u00e1ng k\u1ec3. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng cho th\u1ea5y, \u0111\u00f4i khi, v\u1ea5n \u0111\u1ec1 kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf “ch\u1ea1y qu\u1ea3ng c\u00e1o” m\u00e0 l\u00e0 c\u1ea3 m\u1ed9t h\u1ec7 th\u1ed1ng marketing v\u00e0 v\u1eadn h\u00e0nh.<\/p>\n Vi\u1ec7c t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ea7u, khi b\u1ea1n mu\u1ed1n th\u1eed nghi\u1ec7m v\u00e0 h\u1ecdc h\u1ecfi. Tuy nhi\u00ean, khi doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 \u0111\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea7n s\u1ef1 chuy\u00ean nghi\u1ec7p \u0111\u1ec3 b\u1ee9t ph\u00e1, vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c agency uy t\u00edn l\u00e0 b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c. <\/p>\n H\u00e3y xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng th\u1eddi gian, ngu\u1ed3n l\u1ef1c, ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang “v\u1eadt l\u1ed9n” v\u1edbi qu\u1ea3ng c\u00e1o m\u00e0 ch\u01b0a th\u1ea5y hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng x\u1ee9ng, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 mu\u1ed1n t\u1eadp trung v\u00e0o th\u1ebf m\u1ea1nh c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh, th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n n\u00ean t\u00ecm ki\u1ebfm s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c chuy\u00ean gia.<\/p>\n T\u1ea1i AdsFly, ch\u00fang t\u00f4i hi\u1ec3u nh\u1eefng tr\u0103n tr\u1edf c\u1ee7a ch\u1ee7 doanh nghi\u1ec7p SME Vi\u1ec7t Nam. Ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 ch\u1ea1y qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3, mang l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh b\u1ec1n v\u1eefng. <\/p>\n N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c tin c\u1eady \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o Facebook, Google, TikTok Ads, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u v\u00e0 gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n Photo by Imagine Buddy<\/a> on Unsplash<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":" Ch\u1ee7 doanh nghi\u1ec7p SME Vi\u1ec7t Nam ph\u00e2n v\u00e2n gi\u1eefa t\u1ef1 ch\u1ea1y ads v\u00e0 thu\u00ea agency? T\u00ecm hi\u1ec3u khi n\u00e0o thu\u00ea ngo\u00e0i l\u00e0 quy\u1ebft \u0111\u1ecbnh kinh doanh th\u00f4ng minh.<\/p>","protected":false},"author":2,"featured_media":20460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[78,51,73,48,49,59,160,43,46,35],"class_list":["post-20461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy","tag-agency-quang-cao","tag-chay-quang-cao","tag-chien-luoc-quang-cao","tag-facebook-ads","tag-google-ads","tag-marketing-online","tag-outsourcing-marketing","tag-quang-cao-hieu-qua","tag-sme-viet-nam","tag-tiktok-ads"],"_links":{"self":[{"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/posts\/20461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/comments?post=20461"}],"version-history":[{"count":0,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/posts\/20461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/media\/20460"}],"wp:attachment":[{"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/media?parent=20461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/categories?post=20461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/tags?post=20461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
L\u1eddi k\u1ebft: Khi n\u00e0o b\u1ea1n s\u1eb5n s\u00e0ng “c\u1ea5t c\u00e1nh”?<\/h2>\n