{"id":20459,"date":"2026-08-19T22:06:38","date_gmt":"2026-08-19T15:06:38","guid":{"rendered":"https:\/\/ads-fly.com\/doc-chi-so-facebook-ads-manager-chien-dich-co-lai-khong\/"},"modified":"2026-08-19T22:06:38","modified_gmt":"2026-08-19T15:06:38","slug":"doc-chi-so-facebook-ads-manager-chien-dich-co-lai-khong","status":"publish","type":"post","link":"https:\/\/ads-fly.com\/zh\/doc-chi-so-facebook-ads-manager-chien-dich-co-lai-khong\/","title":{"rendered":"\u0110\u1ecdc ch\u1ec9 s\u1ed1 Facebook Ads Manager: Chi\u1ebfn d\u1ecbch c\u00f3 l\u00e3i kh\u00f4ng?"},"content":{"rendered":"<p>B\u1ea1n \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook nh\u01b0ng kh\u00f4ng ch\u1eafc chi\u1ebfn d\u1ecbch c\u00f3 \u0111ang mang l\u1ea1i l\u1ee3i nhu\u1eadn th\u1ef1c s\u1ef1 hay ch\u1ec9 \u0111ang &lsquo;\u0111\u1ed1t ti\u1ec1n&rsquo;? Vi\u1ec7c nh\u00ecn v\u00e0o c\u00e1c con s\u1ed1 trong Facebook Ads Manager c\u00f3 th\u1ec3 khi\u1ebfn nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p SME b\u1ed1i r\u1ed1i. \u0110\u1eebng lo, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n &lsquo;gi\u1ea3i m\u00e3&rsquo; c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t.<\/p>\n<h2 id=\"tai-sao-can-hieu-ro-cac-chi-so-quang-cao\">T\u1ea1i sao c\u1ea7n hi\u1ec3u r\u00f5 c\u00e1c ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o?<\/h2>\n<p>Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p SME Vi\u1ec7t Nam khi b\u1eaft \u0111\u1ea7u ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook th\u01b0\u1eddng t\u1eadp trung v\u00e0o nh\u1eefng ch\u1ec9 s\u1ed1 d\u1ec5 th\u1ea5y nh\u01b0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (Impressions) hay l\u01b0\u1ee3t nh\u1ea5p (Clicks). Tuy nhi\u00ean, \u0111\u00e2y ch\u1ec9 l\u00e0 b\u1ec1 n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng ch\u00ecm. N\u1ebfu ch\u1ec9 nh\u00ecn v\u00e0o nh\u1eefng con s\u1ed1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 l\u1ea7m t\u01b0\u1edfng chi\u1ebfn d\u1ecbch \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong khi th\u1ef1c t\u1ebf l\u1ea1i kh\u00f4ng mang l\u1ea1i doanh thu t\u01b0\u01a1ng x\u1ee9ng, th\u1eadm ch\u00ed c\u00f2n l\u1ed7.<\/p>\n<p>Hi\u1ec3u r\u00f5 c\u00e1c ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o cho ph\u00e9p b\u1ea1n:<\/p>\n<ul>\n<li><strong>\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf:<\/strong> Bi\u1ebft \u0111\u01b0\u1ee3c chi ph\u00ed b\u1ecf ra c\u00f3 mang l\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 doanh s\u1ed1 b\u1ec1n v\u1eefng hay kh\u00f4ng.<\/li>\n<li><strong>T\u1ed1i \u01b0u ng\u00e2n s\u00e1ch:<\/strong> Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0o nh\u1eefng chi\u1ebfn d\u1ecbch, nh\u00f3m qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng c\u00e1o mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/li>\n<li><strong>Ra quy\u1ebft \u0111\u1ecbnh kinh doanh:<\/strong> D\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, s\u1ea3n ph\u1ea9m, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 m\u00f4 h\u00ecnh kinh doanh.<\/li>\n<li><strong>\u0110\u00e0m ph\u00e1n v\u1edbi agency (n\u1ebfu c\u00f3):<\/strong> Hi\u1ec3u c\u00e1c ch\u1ec9 s\u1ed1 gi\u00fap b\u1ea1n trao \u0111\u1ed5i hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi \u0111\u01a1n v\u1ecb agency ch\u1ea1y qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<h2 id=\"cac-chi-so-then-chot-e-o-luong-loi-nhuan\">C\u00e1c ch\u1ec9 s\u1ed1 &lsquo;then ch\u1ed1t&rsquo; \u0111\u1ec3 \u0111o l\u01b0\u1eddng l\u1ee3i nhu\u1eadn<\/h2>\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook c\u00f3 th\u1ef1c s\u1ef1 sinh l\u1eddi hay kh\u00f4ng, b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o m\u1ed9t v\u00e0i ch\u1ec9 s\u1ed1 c\u1ed1t l\u00f5i, li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee5c ti\u00eau kinh doanh cu\u1ed1i c\u00f9ng: doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n<h3 id=\"1-ty-le-chuyen-oi-conversion-rate-cvr\">1. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate &#8211; CVR)<\/h3>\n<p>\u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u1ea7n tr\u0103m s\u1ed1 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n (mua h\u00e0ng, \u0111\u0103ng k\u00fd, \u0111i\u1ec1n form&hellip;) tr\u00ean t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o (v\u00ed d\u1ee5: nh\u1ea5p v\u00e0o li\u00ean k\u1ebft).<\/p>\n<ul>\n<li><strong>C\u00f4ng th\u1ee9c \u01b0\u1edbc t\u00ednh:<\/strong> <code>(T\u1ed5ng s\u1ed1 chuy\u1ec3n \u0111\u1ed5i \/ T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p) * 100%<\/code><\/li>\n<li><strong>\u00dd ngh\u0129a:<\/strong> CVR cao cho th\u1ea5y qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, v\u00e0 quy tr\u00ecnh mua h\u00e0ng\/\u0111\u0103ng k\u00fd di\u1ec5n ra su\u00f4n s\u1ebb.<\/li>\n<li><strong>V\u00ed d\u1ee5:<\/strong> N\u1ebfu b\u1ea1n c\u00f3 100 l\u01b0\u1ee3t nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 5 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n mua h\u00e0ng, CVR c\u1ee7a b\u1ea1n l\u00e0 5%. M\u1ed9t CVR t\u1ed1t c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb 1% \u0111\u1ebfn 10% t\u00f9y ng\u00e0nh h\u00e0ng, nh\u01b0ng m\u1ee5c ti\u00eau lu\u00f4n l\u00e0 t\u0103ng ch\u1ec9 s\u1ed1 n\u00e0y.<\/li>\n<\/ul>\n<h3 id=\"2-chi-phi-moi-chuyen-oi-cost-per-conversionacquisition-cpa\">2. Chi ph\u00ed m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (Cost Per Conversion\/Acquisition &#8211; CPA)<\/h3>\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y cho bi\u1ebft b\u1ea1n ph\u1ea3i chi bao nhi\u00eau ti\u1ec1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/p>\n<ul>\n<li><strong>C\u00f4ng th\u1ee9c \u01b0\u1edbc t\u00ednh:<\/strong> <code>T\u1ed5ng chi ti\u00eau qu\u1ea3ng c\u00e1o \/ T\u1ed5ng s\u1ed1 chuy\u1ec3n \u0111\u1ed5i<\/code><\/li>\n<li><strong>\u00dd ngh\u0129a:<\/strong> CPA th\u1ea5p l\u00e0 \u0111i\u1ec1u m\u00e0 m\u1ecdi nh\u00e0 qu\u1ea3ng c\u00e1o h\u01b0\u1edbng t\u1edbi. N\u00f3 cho th\u1ea5y b\u1ea1n \u0111ang thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t chi ph\u00ed.<\/li>\n<li><strong>V\u00ed d\u1ee5:<\/strong> N\u1ebfu b\u1ea1n chi 1.000.000 VN\u0110 cho m\u1ed9t chi\u1ebfn d\u1ecbch v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c 20 \u0111\u01a1n h\u00e0ng, CPA c\u1ee7a b\u1ea1n l\u00e0 50.000 VN\u0110\/\u0111\u01a1n h\u00e0ng.<\/li>\n<\/ul>\n<h3 id=\"3-gia-tri-on-hang-trung-binh-average-order-value-aov\">3. Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh (Average Order Value &#8211; AOV)<\/h3>\n<p>\u0110\u00e2y l\u00e0 gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed7i \u0111\u01a1n h\u00e0ng m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n.<\/p>\n<ul>\n<li><strong>C\u00f4ng th\u1ee9c \u01b0\u1edbc t\u00ednh:<\/strong> <code>T\u1ed5ng doanh thu \/ T\u1ed5ng s\u1ed1 \u0111\u01a1n h\u00e0ng<\/code><\/li>\n<li><strong>\u00dd ngh\u0129a:<\/strong> AOV gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111ang thu h\u00fat. N\u1ebfu AOV cao, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn m\u1ed9t m\u1ee9c CPA cao h\u01a1n m\u1ed9t ch\u00fat m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn.<\/li>\n<\/ul>\n<h3 id=\"4-loi-tuc-chi-tieu-quang-cao-return-on-ad-spend-roas\">4. L\u1ee3i t\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o (Return On Ad Spend &#8211; ROAS)<\/h3>\n<p>\u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ee3i nhu\u1eadn tr\u1ef1c ti\u1ebfp t\u1eeb qu\u1ea3ng c\u00e1o. ROAS cho bi\u1ebft b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c bao nhi\u00eau doanh thu cho m\u1ed7i \u0111\u1ed3ng b\u1ecf ra ch\u1ea1y qu\u1ea3ng c\u00e1o.<\/p>\n<ul>\n<li><strong>C\u00f4ng th\u1ee9c \u01b0\u1edbc t\u00ednh:<\/strong> <code>T\u1ed5ng doanh thu t\u1eeb qu\u1ea3ng c\u00e1o \/ T\u1ed5ng chi ti\u00eau qu\u1ea3ng c\u00e1o<\/code><\/li>\n<li><strong>\u00dd ngh\u0129a:<\/strong> ROAS &gt; 1 c\u00f3 ngh\u0129a l\u00e0 chi\u1ebfn d\u1ecbch \u0111ang t\u1ea1o ra doanh thu nhi\u1ec1u h\u01a1n chi ph\u00ed qu\u1ea3ng c\u00e1o. ROAS c\u00e0ng cao, hi\u1ec7u qu\u1ea3 c\u00e0ng t\u1ed1t.<\/li>\n<li><strong>V\u00ed d\u1ee5:<\/strong> N\u1ebfu b\u1ea1n chi 1.000.000 VN\u0110 v\u00e0 thu v\u1ec1 5.000.000 VN\u0110 doanh thu, ROAS c\u1ee7a b\u1ea1n l\u00e0 5 (ho\u1eb7c 500%).<\/li>\n<\/ul>\n<h3 id=\"5-ty-le-chuyen-oi-tu-luot-nhap-sang-khach-hang-tiem-nang-lead-to-customer-conversion-rate-chi-phi-moi-khach-hang-tiem-nang-cost-per-lead-cpl\">5. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb l\u01b0\u1ee3t nh\u1ea5p sang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead-to-Customer Conversion Rate) &amp; Chi ph\u00ed m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Cost Per Lead &#8211; CPL)<\/h3>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng c\u00f3 quy tr\u00ecnh b\u00e1n h\u00e0ng d\u00e0i h\u01a1n (v\u00ed d\u1ee5: B2B, d\u1ecbch v\u1ee5 cao c\u1ea5p), vi\u1ec7c theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/p>\n<ul>\n<li><strong>Lead-to-Customer CVR:<\/strong> <code>(S\u1ed1 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mua h\u00e0ng \/ S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thu \u0111\u01b0\u1ee3c) * 100%<\/code><\/li>\n<li><strong>CPL:<\/strong> <code>T\u1ed5ng chi ti\u00eau qu\u1ea3ng c\u00e1o \/ S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thu \u0111\u01b0\u1ee3c<\/code><\/li>\n<\/ul>\n<p><strong>Insight \u0111\u1ed9c \u0111\u00e1o:<\/strong> Nhi\u1ec1u SME th\u01b0\u1eddng ch\u1ec9 \u0111o CPL m\u00e0 qu\u00ean m\u1ea5t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb lead th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. M\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 CPL r\u1ea5t th\u1ea5p nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ea5p th\u00ec ch\u01b0a ch\u1eafc \u0111\u00e3 hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 CPL l\u00e0 20.000 VN\u0110, nh\u01b0ng n\u1ebfu ch\u1ec9 1\/10 lead \u0111\u00f3 mua h\u00e0ng, th\u00ec chi ph\u00ed th\u1ef1c t\u1ebf \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng l\u00e0 200.000 VN\u0110, cao h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 CPL 50.000 VN\u0110 nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 1\/2 (t\u1ee9c 100.000 VN\u0110\/kh\u00e1ch h\u00e0ng).<\/p>\n<h2 id=\"cach-oc-cac-chi-so-trong-facebook-ads-manager\">C\u00e1ch \u0111\u1ecdc c\u00e1c ch\u1ec9 s\u1ed1 trong Facebook Ads Manager<\/h2>\n<p>Facebook Ads Manager cung c\u1ea5p r\u1ea5t nhi\u1ec1u c\u1ed9t d\u1eef li\u1ec7u. \u0110\u1ec3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 t\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn, b\u1ea1n n\u00ean t\u00f9y ch\u1ec9nh c\u00e1c c\u1ed9t hi\u1ec3n th\u1ecb c\u1ee7a m\u00ecnh:<\/p>\n<ol>\n<li><strong>Ch\u1ecdn c\u1ea5p \u0111\u1ed9 xem:<\/strong> B\u1ea1n c\u00f3 th\u1ec3 xem hi\u1ec7u su\u1ea5t \u1edf c\u1ea5p \u0111\u1ed9 Chi\u1ebfn d\u1ecbch (Campaign), Nh\u00f3m qu\u1ea3ng c\u00e1o (Ad Set) ho\u1eb7c Qu\u1ea3ng c\u00e1o (Ad).<\/li>\n<li><strong>T\u00f9y ch\u1ec9nh c\u1ed9t:<\/strong> Nh\u1ea5p v\u00e0o n\u00fat &ldquo;Columns&rdquo; v\u00e0 ch\u1ecdn &ldquo;Customize Columns&rdquo;. Th\u00eam c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean (Impressions, Clicks, CTR, CVR, CPA, AOV, ROAS, Spend). B\u1ea1n c\u0169ng n\u00ean th\u00eam c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 ph\u1ea1m vi ti\u1ebfp c\u1eadn (Reach) v\u00e0 t\u1ea7n su\u1ea5t (Frequency).<\/li>\n<li><strong>Thi\u1ebft l\u1eadp kho\u1ea3ng th\u1eddi gian:<\/strong> Ch\u1ecdn kho\u1ea3ng th\u1eddi gian ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t (v\u00ed d\u1ee5: 7 ng\u00e0y, 30 ng\u00e0y g\u1ea7n nh\u1ea5t).<\/li>\n<\/ol>\n<p><strong>L\u01b0u \u00fd quan tr\u1ecdng:<\/strong> Lu\u00f4n so s\u00e1nh c\u00e1c ch\u1ec9 s\u1ed1 v\u1edbi <strong>m\u1ee5c ti\u00eau kinh doanh<\/strong> v\u00e0 <strong>chi ph\u00ed c\u01a1 h\u1ed9i<\/strong> c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n bi\u1ebft trung b\u00ecnh m\u1ed9t kh\u00e1ch h\u00e0ng mang l\u1ea1i l\u1ee3i nhu\u1eadn r\u00f2ng l\u00e0 300.000 VN\u0110, th\u00ec m\u1ee9c CPA d\u01b0\u1edbi 300.000 VN\u0110 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c, mi\u1ec5n l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n<h2 id=\"cac-loi-thuong-gap-khi-dien-giai-chi-so-quang-cao\">C\u00e1c l\u1ed7i th\u01b0\u1eddng g\u1eb7p khi di\u1ec5n gi\u1ea3i ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o<\/h2>\n<ul>\n<li><strong>Nh\u00ecn v\u00e0o ch\u1ec9 s\u1ed1 t\u1ed5ng quan m\u00e0 qu\u00ean chi ti\u1ebft:<\/strong> V\u00ed d\u1ee5, ch\u1ec9 nh\u00ecn v\u00e0o ROAS t\u1ed5ng c\u1ee7a c\u1ea3 chi\u1ebfn d\u1ecbch m\u00e0 kh\u00f4ng xem x\u00e9t nh\u00f3m qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng c\u00e1o n\u00e0o \u0111ang k\u00e9o ch\u1ec9 s\u1ed1 xu\u1ed1ng.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u00e1 s\u1edbm:<\/strong> C\u00e1c chi\u1ebfn d\u1ecbch m\u1edbi ch\u1ea1y th\u01b0\u1eddng c\u1ea7n th\u1eddi gian \u0111\u1ec3 Facebook t\u1ed1i \u01b0u v\u00e0 thu th\u1eadp \u0111\u1ee7 d\u1eef li\u1ec7u. \u0110\u1eebng v\u1ed9i v\u00e0ng k\u1ebft lu\u1eadn khi chi\u1ebfn d\u1ecbch m\u1edbi ch\u1ea1y \u0111\u01b0\u1ee3c v\u00e0i gi\u1edd ho\u1eb7c 1 ng\u00e0y.<\/li>\n<li><strong>Kh\u00f4ng theo d\u00f5i h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng sau \u0111i\u1ec3m ch\u1ea1m qu\u1ea3ng c\u00e1o:<\/strong> Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, nh\u01b0ng n\u1ebfu website t\u1ea3i ch\u1eadm, quy tr\u00ecnh thanh to\u00e1n ph\u1ee9c t\u1ea1p, ho\u1eb7c b\u1ed9 ph\u1eadn CSKH kh\u00f4ng ph\u1ea3n h\u1ed3i k\u1ecbp th\u1eddi, b\u1ea1n v\u1eabn s\u1ebd m\u1ea5t kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 sai hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.<\/li>\n<li><strong>B\u1ecf qua ch\u1ec9 s\u1ed1 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng:<\/strong> \u0110\u00f4i khi, chi ph\u00ed cao ho\u1eb7c CVR th\u1ea5p kh\u00f4ng ph\u1ea3i do qu\u1ea3ng c\u00e1o t\u1ec7, m\u00e0 do b\u1ea1n \u0111ang nh\u1eafm sai \u0111\u1ed1i t\u01b0\u1ee3ng. H\u00e3y xem x\u00e9t c\u00e1c b\u00e1o c\u00e1o v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n<h2 id=\"ket-luan-bien-du-lieu-thanh-loi-nhuan\">K\u1ebft lu\u1eadn: Bi\u1ebfn d\u1eef li\u1ec7u th\u00e0nh l\u1ee3i nhu\u1eadn<\/h2>\n<p>Vi\u1ec7c \u0111\u1ecdc hi\u1ec3u c\u00e1c ch\u1ec9 s\u1ed1 trong Facebook Ads Manager kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec1u xa v\u1eddi. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 c\u1ed1t l\u00f5i nh\u01b0 CVR, CPA, AOV v\u00e0 ROAS, c\u00f9ng v\u1edbi vi\u1ec7c hi\u1ec3u r\u00f5 quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb lead, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c chi\u1ebfn d\u1ecbch n\u00e0o \u0111ang mang l\u1ea1i l\u1ee3i nhu\u1eadn v\u00e0 chi\u1ebfn d\u1ecbch n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/p>\n<p>\u0110\u1eebng \u0111\u1ec3 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t kho\u1ea3n chi kh\u00f4ng hi\u1ec7u qu\u1ea3. H\u00e3y ch\u1ee7 \u0111\u1ed9ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u1ed1i \u01b0u li\u00ean t\u1ee5c v\u00e0 bi\u1ebfn m\u1ed7i \u0111\u1ed3ng chi ti\u00eau qu\u1ea3ng c\u00e1o th\u00e0nh c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p SME c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng h\u00e0nh \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook, Google hay TikTok Ads, gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi AdsFly. Ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng l\u1eafng nghe v\u00e0 t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t cho b\u1ea1n.<\/p>\n<p class=\"image-credit\"><em>Photo by <a href=\"https:\/\/unsplash.com\/@getswello?utm_source=agency-seo-publisher&#038;utm_medium=referral\" rel=\"nofollow noopener\" target=\"_blank\">Swello<\/a> on <a href=\"https:\/\/unsplash.com\/?utm_source=agency-seo-publisher&#038;utm_medium=referral\" rel=\"nofollow noopener\" target=\"_blank\">Unsplash<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Ph\u00e2n t\u00edch s\u00e2u c\u00e1c ch\u1ec9 s\u1ed1 Facebook Ads Manager gi\u00fap ch\u1ee7 doanh nghi\u1ec7p SME Vi\u1ec7t Nam x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn.<\/p>","protected":false},"author":2,"featured_media":20458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[47,159,54,48,53,83,57,55,46,56],"class_list":["post-20459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-agency-marketing","tag-cach-doc-chi-so","tag-chi-so-quang-cao","tag-facebook-ads","tag-facebook-ads-manager","tag-hieu-qua-quang-cao","tag-loi-nhuan-quang-cao","tag-quang-cao-facebook","tag-sme-viet-nam","tag-toi-uu-quang-cao"],"_links":{"self":[{"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/posts\/20459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/comments?post=20459"}],"version-history":[{"count":0,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/posts\/20459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/media\/20458"}],"wp:attachment":[{"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/media?parent=20459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/categories?post=20459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads-fly.com\/zh\/wp-json\/wp\/v2\/tags?post=20459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}