{"id":20347,"date":"2026-08-07T22:07:46","date_gmt":"2026-08-07T15:07:46","guid":{"rendered":"https:\/\/ads-fly.com\/facebook-ads-retargeting-phuong-phap-tang-doanh-so\/"},"modified":"2026-08-07T22:07:46","modified_gmt":"2026-08-07T15:07:46","slug":"facebook-ads-retargeting-phuong-phap-tang-doanh-so","status":"publish","type":"post","link":"https:\/\/ads-fly.com\/ru\/facebook-ads-retargeting-phuong-phap-tang-doanh-so\/","title":{"rendered":"Remarketing Facebook Ads: T\u0103ng Doanh S\u1ed1 V\u1edbi Ph\u1ec5u Ti\u1ebfp Th\u1ecb L\u1ea1i"},"content":{"rendered":"<p>Ch\u00e0o c\u00e1c anh ch\u1ecb ch\u1ee7 doanh nghi\u1ec7p SME!<\/p>\n<p>B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi t\u1ea1i sao c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng xem s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00ean Facebook r\u1ed3i bi\u1ebfn m\u1ea5t, ho\u1eb7c th\u00eam v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng l\u1ea1i kh\u00f4ng thanh to\u00e1n? \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fac b\u1ea1n c\u1ea7n \u0111\u1ebfn s\u1ee9c m\u1ea1nh c\u1ee7a Facebook Ads retargeting \u2013 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u1ea1i th\u00f4ng minh gi\u00fap &ldquo;ch\u1ea1m&rdquo; l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y v\u00e0 \u0111\u01b0a h\u1ecd quay tr\u1edf l\u1ea1i.<\/p>\n<p>T\u1ea1i AdsFly, ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u00e3 kh\u00f3, gi\u1eef ch\u00e2n v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd mua h\u00e0ng c\u00f2n kh\u00f3 h\u01a1n. Ph\u1ec5u remarketing (retargeting funnel) ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n n\u00e0y. Thay v\u00ec b\u1ecf l\u1ee1 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m, ch\u00fang ta c\u00f3 th\u1ec3 &ldquo;nu\u00f4i d\u01b0\u1ee1ng&rdquo; h\u1ecd b\u1eb1ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, \u0111\u00fang th\u1eddi \u0111i\u1ec3m, t\u1eeb \u0111\u00f3 gia t\u0103ng \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>V\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ph\u1ec5u remarketing Facebook Ads th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3? H\u00e3y c\u00f9ng AdsFly kh\u00e1m ph\u00e1 ngay!<\/p>\n<h2 id=\"tai-sao-remarketing-facebook-ads-lai-quan-trong-voi-sme\">T\u1ea1i sao Remarketing Facebook Ads l\u1ea1i quan tr\u1ecdng v\u1edbi SME?<\/h2>\n<p>H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang kinh doanh m\u1ed9t s\u1ea3n ph\u1ea9m th\u1eddi trang online. B\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m l\u01b0\u1ee3t truy c\u1eadp website m\u1ed7i ng\u00e0y. Tuy nhi\u00ean, t\u1ef7 l\u1ec7 mua h\u00e0ng th\u1ef1c t\u1ebf l\u1ea1i kh\u00f4ng cao nh\u01b0 mong \u0111\u1ee3i. Nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 l\u00e0:<\/p>\n<ul>\n<li><strong>Kh\u00e1ch h\u00e0ng c\u00f2n ph\u00e2n v\u00e2n:<\/strong> H\u1ecd th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u01b0ng ch\u01b0a \u0111\u1ee7 tin t\u01b0\u1edfng ho\u1eb7c \u0111ang so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7.<\/li>\n<li><strong>B\u1ecb gi\u00e1n \u0111o\u1ea1n:<\/strong> H\u1ecd c\u00f3 \u00fd \u0111\u1ecbnh mua nh\u01b0ng b\u1ecb c\u00f4ng vi\u1ec7c \u0111\u1ed9t xu\u1ea5t, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 qu\u00ean m\u1ea5t.<\/li>\n<li><strong>Ch\u01b0a s\u1eb5n s\u00e0ng chi ti\u1ec1n:<\/strong> H\u1ecd quan t\u00e2m nh\u01b0ng ch\u01b0a c\u00f3 nhu c\u1ea7u c\u1ea5p thi\u1ebft t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/li>\n<li><strong>Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi cao:<\/strong> T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb ng\u01b0\u1eddi l\u1ea1 sang kh\u00e1ch h\u00e0ng th\u01b0\u1eddng th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<p>Theo c\u00e1c chuy\u00ean gia, chi ph\u00ed \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 cao g\u1ea5p 5-10 l\u1ea7n so v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169 ho\u1eb7c thuy\u1ebft ph\u1ee5c m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 quan t\u00e2m mua h\u00e0ng. Facebook Ads retargeting gi\u00fap b\u1ea1n t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng &ldquo;\u1ea5m&rdquo;, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n h\u1eb3n.<\/p>\n<h2 id=\"xay-dung-pheu-remarketing-facebook-ads-cac-buoc-co-ban\">X\u00e2y d\u1ef1ng Ph\u1ec5u Remarketing Facebook Ads: C\u00e1c B\u01b0\u1edbc C\u01a1 B\u1ea3n<\/h2>\n<p>M\u1ed9t ph\u1ec5u remarketing hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 hi\u1ec3n th\u1ecb l\u1ea1i qu\u1ea3ng c\u00e1o cho m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 gh\u00e9 th\u0103m website. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p.<\/p>\n<h3 id=\"buoc-1-thiet-lap-pixel-facebook-va-thu-thap-du-lieu\">B\u01b0\u1edbc 1: Thi\u1ebft l\u1eadp Pixel Facebook v\u00e0 Thu th\u1eadp D\u1eef li\u1ec7u<\/h3>\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc n\u1ec1n t\u1ea3ng, kh\u00f4ng th\u1ec3 thi\u1ebfu. Pixel Facebook l\u00e0 m\u1ed9t \u0111o\u1ea1n m\u00e3 b\u1ea1n c\u00e0i \u0111\u1eb7t tr\u00ean website c\u1ee7a m\u00ecnh. N\u00f3 gi\u00fap:<\/p>\n<ul>\n<li><strong>Theo d\u00f5i h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/strong> Ai \u0111\u00e3 truy c\u1eadp trang n\u00e0o, xem s\u1ea3n ph\u1ea9m n\u00e0o, th\u00eam v\u00e0o gi\u1ecf h\u00e0ng, hay b\u1eaft \u0111\u1ea7u thanh to\u00e1n nh\u01b0ng ch\u01b0a ho\u00e0n t\u1ea5t.<\/li>\n<li><strong>T\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh (Custom Audiences):<\/strong> D\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<p><strong>V\u00ed d\u1ee5:<\/strong> B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0:<br \/>\n*   T\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp website trong 30 ng\u00e0y qua.<br \/>\n*   Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 xem m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.<br \/>\n*   Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng ch\u01b0a thanh to\u00e1n.<br \/>\n*   Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 b\u1eaft \u0111\u1ea7u thanh to\u00e1n.<\/p>\n<h3 id=\"buoc-2-phan-loai-oi-tuong-va-len-kich-ban-tiep-can\">B\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i \u0110\u1ed1i t\u01b0\u1ee3ng v\u00e0 L\u00ean K\u1ecbch b\u1ea3n Ti\u1ebfp c\u1eadn<\/h3>\n<p>\u0110\u00e2y l\u00e0 l\u00fac ch\u00fang ta \u0111i s\u00e2u v\u00e0o vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a. Kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 c\u00f9ng m\u1ed9t m\u1ee9c \u0111\u1ed9 quan t\u00e2m hay nhu c\u1ea7u. H\u00e3y ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 &ldquo;n\u00f3ng&rdquo; c\u1ee7a h\u1ecd:<\/p>\n<ul>\n<li><strong>Nh\u00f3m 1: Ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp website\/xem n\u1ed9i dung:<\/strong> \u0110\u00e2y l\u00e0 nh\u00f3m &ldquo;l\u1ea1nh&rdquo; nh\u1ea5t trong ph\u1ec5u remarketing. H\u1ecd m\u1edbi ch\u1ec9 bi\u1ebft \u0111\u1ebfn b\u1ea1n.\n<ul>\n<li><strong>Th\u00f4ng \u0111i\u1ec7p:<\/strong> Gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt, c\u00e1c b\u00e0i vi\u1ebft h\u1eefu \u00edch li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nh\u00f3m 2: Ng\u01b0\u1eddi \u0111\u00e3 xem s\u1ea3n ph\u1ea9m\/t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i vi\u1ebft:<\/strong> Nh\u00f3m n\u00e0y \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m c\u1ee5 th\u1ec3 h\u01a1n.\n<ul>\n<li><strong>Th\u00f4ng \u0111i\u1ec7p:<\/strong> Hi\u1ec3n th\u1ecb l\u1ea1i s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 xem, g\u1ee3i \u00fd c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1, \u0111\u01b0a ra c\u00e1c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c ho\u1eb7c l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nh\u00f3m 3: Ng\u01b0\u1eddi \u0111\u00e3 th\u00eam v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng ch\u01b0a thanh to\u00e1n:<\/strong> \u0110\u00e2y l\u00e0 nh\u00f3m &ldquo;n\u00f3ng&rdquo; nh\u1ea5t. H\u1ecd \u0111\u00e3 s\u1eb5n s\u00e0ng mua nh\u01b0ng c\u00f3 th\u1ec3 do gi\u00e1, ph\u00ed v\u1eadn chuy\u1ec3n, ho\u1eb7c m\u1ed9t y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00f3 khi\u1ebfn h\u1ecd ch\u1ea7n ch\u1eeb.\n<ul>\n<li><strong>Th\u00f4ng \u0111i\u1ec7p:<\/strong> \u01afu \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t (gi\u1ea3m gi\u00e1, mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n), nh\u1eafc nh\u1edf v\u1ec1 nh\u1eefng g\u00ec h\u1ecd s\u1eafp b\u1ecf l\u1ee1, t\u1ea1o c\u1ea3m gi\u00e1c kh\u1ea9n c\u1ea5p (s\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nh\u00f3m 4: Kh\u00e1ch h\u00e0ng c\u0169:<\/strong> Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng mua h\u00e0ng.\n<ul>\n<li><strong>Th\u00f4ng \u0111i\u1ec7p:<\/strong> Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 id=\"buoc-3-thiet-ke-quang-cao-phu-hop-cho-tung-nhom\">B\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf Qu\u1ea3ng c\u00e1o Ph\u00f9 h\u1ee3p cho T\u1eebng Nh\u00f3m<\/h3>\n<ul>\n<li><strong>H\u00ecnh \u1ea3nh\/Video:<\/strong> S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m thu h\u00fat, video demo s\u1ea3n ph\u1ea9m ho\u1eb7c testimonial t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>N\u1ed9i dung (Copywriting):<\/strong> Ng\u1eafn g\u1ecdn, \u0111i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1, nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch v\u00e0 gi\u1ea3i quy\u1ebft n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng.<\/li>\n<li><strong>K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (Call to Action &#8211; CTA):<\/strong> R\u00f5 r\u00e0ng v\u00e0 th\u00f4i th\u00fac h\u00e0nh \u0111\u1ed9ng (Mua ngay, Xem chi ti\u1ebft, Nh\u1eadn \u01b0u \u0111\u00e3i).<\/li>\n<\/ul>\n<h2 id=\"insight-oc-quyen-tam-ly-cho-oi-va-cach-tan-dung\">Insight \u0110\u1ed9c quy\u1ec1n: &ldquo;T\u00e2m L\u00fd Ch\u1edd \u0110\u1ee3i&rdquo; v\u00e0 C\u00e1ch T\u1eadn D\u1ee5ng<\/h2>\n<p>M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p SME m\u1eafc ph\u1ea3i khi l\u00e0m remarketing l\u00e0 ch\u1ec9 \u0111\u01a1n gi\u1ea3n hi\u1ec3n th\u1ecb l\u1ea1i qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111i xa h\u01a1n b\u1eb1ng c\u00e1ch khai th\u00e1c <strong>&ldquo;t\u00e2m l\u00fd ch\u1edd \u0111\u1ee3i&rdquo;<\/strong> c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong> N\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u00eam m\u1ed9t chi\u1ebfc v\u00e1y v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng kh\u00f4ng mua, c\u00f3 th\u1ec3 h\u1ecd \u0111ang ch\u1edd \u0111\u1ee3i m\u1ed9t d\u1ecbp \u0111\u1eb7c bi\u1ec7t ho\u1eb7c m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u1edbn h\u01a1n. Thay v\u00ec ch\u1ec9 hi\u1ec3n th\u1ecb l\u1ea1i chi\u1ebfc v\u00e1y \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3:<\/p>\n<ol>\n<li><strong>Ch\u1ea1y chi\u1ebfn d\u1ecbch &ldquo;S\u1eafp c\u00f3 \u01b0u \u0111\u00e3i&rdquo;<\/strong>: Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho nh\u00f3m n\u00e0y v\u1edbi th\u00f4ng \u0111i\u1ec7p nh\u01b0: &ldquo;S\u1eafp c\u00f3 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho nh\u1eefng ai \u0111\u00e3 th\u00eam v\u00e1y X v\u00e0o gi\u1ecf h\u00e0ng. \u0110\u1eebng b\u1ecf l\u1ee1!&rdquo; ho\u1eb7c &ldquo;C\u01a1 h\u1ed9i cu\u1ed1i c\u00f9ng \u0111\u1ec3 s\u1edf h\u1eefu v\u00e1y X v\u1edbi gi\u00e1 t\u1ed1t nh\u1ea5t.&rdquo;<\/li>\n<li><strong>T\u1ea1o qu\u1ea3ng c\u00e1o &ldquo;Combo&rdquo; ho\u1eb7c &ldquo;S\u1ea3n ph\u1ea9m \u0111i k\u00e8m&rdquo;<\/strong>: N\u1ebfu kh\u00e1ch h\u00e0ng xem m\u1ed9t chi\u1ebfc t\u00fai x\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 remarketing b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u m\u1ed9t \u0111\u00f4i gi\u00e0y ho\u1eb7c v\u00ed c\u1ea7m tay c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p, t\u1ea1o ra m\u1ed9t b\u1ed9 trang ph\u1ee5c ho\u00e0n ch\u1ec9nh. \u0110i\u1ec1u n\u00e0y \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd mu\u1ed1n &ldquo;t\u1ea5t c\u1ea3 ph\u1ea3i ho\u00e0n h\u1ea3o&rdquo; c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n<li><strong>S\u1eed d\u1ee5ng &ldquo;Social Proof&rdquo; (B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i) m\u1ed9t c\u00e1ch tinh t\u1ebf<\/strong>: Thay v\u00ec ch\u1ec9 n\u00f3i &ldquo;s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y&rdquo;, h\u00e3y th\u1eed remarketing v\u1edbi th\u00f4ng \u0111i\u1ec7p nh\u01b0: &ldquo;H\u00e0ng ng\u00e0n ng\u01b0\u1eddi \u0111\u00e3 y\u00eau th\u00edch chi\u1ebfc v\u00e1y n\u00e0y. B\u1ea1n c\u00f2n ch\u1ea7n ch\u1eeb g\u00ec n\u1eefa?&rdquo; ho\u1eb7c hi\u1ec3n th\u1ecb s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem\/mua s\u1ea3n ph\u1ea9m \u0111\u00f3 (n\u1ebfu n\u1ec1n t\u1ea3ng cho ph\u00e9p).<\/li>\n<\/ol>\n<p>C\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee5 th\u1ec3 v\u00e0 t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn, khi\u1ebfn qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u1edf n\u00ean g\u1ea7n g\u0169i v\u00e0 thuy\u1ebft ph\u1ee5c h\u01a1n thay v\u00ec ch\u1ec9 l\u00e0 m\u1ed9t l\u1eddi nh\u1eafc nh\u1edf phi\u1ec1n nhi\u1ec5u.<\/p>\n<h2 id=\"cac-loai-chien-dich-remarketing-pho-bien\">C\u00e1c Lo\u1ea1i Chi\u1ebfn D\u1ecbch Remarketing Ph\u1ed5 Bi\u1ebfn<\/h2>\n<ul>\n<li><strong>Chi\u1ebfn d\u1ecbch Dwell Time (Th\u1eddi gian l\u01b0u l\u1ea1i):<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp website c\u1ee7a b\u1ea1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/li>\n<li><strong>Chi\u1ebfn d\u1ecbch Add to Cart (Th\u00eam v\u00e0o gi\u1ecf h\u00e0ng):<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng ch\u01b0a ho\u00e0n t\u1ea5t thanh to\u00e1n.<\/li>\n<li><strong>Chi\u1ebfn d\u1ecbch Initiate Checkout (B\u1eaft \u0111\u1ea7u thanh to\u00e1n):<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111i\u1ec1n th\u00f4ng tin thanh to\u00e1n nh\u01b0ng kh\u00f4ng ho\u00e0n t\u1ea5t.<\/li>\n<li><strong>Chi\u1ebfn d\u1ecbch Engagement (T\u01b0\u01a1ng t\u00e1c):<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi Trang Facebook ho\u1eb7c T\u00e0i kho\u1ea3n Instagram c\u1ee7a b\u1ea1n (like, comment, share, xem video).<\/li>\n<li><strong>Chi\u1ebfn d\u1ecbch Video View (Xem video):<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 xem m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ea5t \u0111\u1ecbnh video qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<h2 id=\"toi-uu-hieu-qua-remarketing\">T\u1ed1i \u01b0u Hi\u1ec7u qu\u1ea3 Remarketing<\/h2>\n<ul>\n<li><strong>T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o (Frequency):<\/strong> Theo d\u00f5i t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng. N\u1ebfu qu\u00e1 cao, h\u1ecd c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n v\u00e0 b\u1ecf qua. Facebook th\u01b0\u1eddng \u0111\u1ec1 xu\u1ea5t t\u1ea7n su\u1ea5t d\u01b0\u1edbi 3-5 l\u1ea7n\/ng\u00e0y.<\/li>\n<li><strong>Th\u1eddi gian l\u01b0u tr\u1eef \u0111\u1ed1i t\u01b0\u1ee3ng (Audience Retention):<\/strong> Quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n mu\u1ed1n remarketing v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c trong bao l\u00e2u (v\u00ed d\u1ee5: 7 ng\u00e0y, 30 ng\u00e0y, 90 ng\u00e0y). Th\u1eddi gian n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n<li><strong>Lo\u1ea1i tr\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng:<\/strong> Quan tr\u1ecdng l\u00e0 lo\u1ea1i tr\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 mua h\u00e0ng kh\u1ecfi c\u00e1c chi\u1ebfn d\u1ecbch remarketing cho s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00e0 g\u00e2y kh\u00f3 ch\u1ecbu.<\/li>\n<li><strong>Th\u1eed nghi\u1ec7m A\/B:<\/strong> Li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m c\u00e1c bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o kh\u00e1c nhau (h\u00ecnh \u1ea3nh, ti\u00eau \u0111\u1ec1, CTA) \u0111\u1ec3 t\u00ecm ra th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li>\n<\/ul>\n<h2 id=\"loi-ket\">L\u1eddi k\u1ebft<\/h2>\n<p>Facebook Ads retargeting kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u1ecdi doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p SME mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch v\u00e0 gia t\u0103ng doanh s\u1ed1 b\u1ec1n v\u1eefng. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t ph\u1ec5u remarketing b\u00e0i b\u1ea3n, c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p v\u00e0 li\u00ean t\u1ee5c t\u1ed1i \u01b0u, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 bi\u1ebfn nh\u1eefng l\u01b0\u1ee3t truy c\u1eadp &ldquo;h\u1edd h\u1eefng&rdquo; th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang b\u0103n kho\u0103n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng ho\u1eb7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch remarketing Facebook Ads cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi AdsFly. \u0110\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng l\u1eafng nghe v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t, gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n bay cao, bay xa!<\/p>\n<p class=\"image-credit\"><em>Photo by <a href=\"https:\/\/unsplash.com\/@getswello?utm_source=agency-seo-publisher&#038;utm_medium=referral\" rel=\"nofollow noopener\" target=\"_blank\">Swello<\/a> on <a href=\"https:\/\/unsplash.com\/?utm_source=agency-seo-publisher&#038;utm_medium=referral\" rel=\"nofollow noopener\" target=\"_blank\">Unsplash<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1m ph\u00e1 c\u00e1ch x\u00e2y d\u1ef1ng ph\u1ec5u remarketing Facebook Ads hi\u1ec7u qu\u1ea3, bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh, gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>","protected":false},"author":2,"featured_media":20346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[122,121,40,48,123,55,119,58,124,120],"class_list":["post-20347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-ban-hang-online","tag-chuyen-doi","tag-digital-marketing","tag-facebook-ads","tag-pheu-marketing","tag-quang-cao-facebook","tag-remarketing","tag-sme","tag-tang-doanh-so","tag-tiep-thi-lai"],"_links":{"self":[{"href":"https:\/\/ads-fly.com\/ru\/wp-json\/wp\/v2\/posts\/20347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads-fly.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads-fly.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/ru\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/ru\/wp-json\/wp\/v2\/comments?post=20347"}],"version-history":[{"count":0,"href":"https:\/\/ads-fly.com\/ru\/wp-json\/wp\/v2\/posts\/20347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/ru\/wp-json\/wp\/v2\/media\/20346"}],"wp:attachment":[{"href":"https:\/\/ads-fly.com\/ru\/wp-json\/wp\/v2\/media?parent=20347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads-fly.com\/ru\/wp-json\/wp\/v2\/categories?post=20347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads-fly.com\/ru\/wp-json\/wp\/v2\/tags?post=20347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}