{"id":20343,"date":"2026-08-05T22:10:20","date_gmt":"2026-08-05T15:10:20","guid":{"rendered":"https:\/\/ads-fly.com\/toi-uu-google-shopping-feed-checklist-cho-sme-viet\/"},"modified":"2026-08-05T22:10:20","modified_gmt":"2026-08-05T15:10:20","slug":"toi-uu-google-shopping-feed-checklist-cho-sme-viet","status":"publish","type":"post","link":"https:\/\/ads-fly.com\/ru\/toi-uu-google-shopping-feed-checklist-cho-sme-viet\/","title":{"rendered":"T\u1ed1i \u01afu Google Shopping Feed: Checklist Cho SME Vi\u1ec7t"},"content":{"rendered":"

Qu\u1ea3ng c\u00e1o Google Shopping \u0111ang tr\u1edf th\u00e0nh k\u00eanh b\u00e1n h\u00e0ng kh\u00f4ng th\u1ec3 thi\u1ebfu cho c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c SME t\u1ea1i Vi\u1ec7t Nam. N\u00f3 kh\u00f4ng ch\u1ec9 hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u1ef1c ti\u1ebfp tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm m\u00e0 c\u00f2n mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c quan, h\u1ea5p d\u1eabn cho ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, \u0111\u1ec3 nh\u1eefng chi\u1ebfn d\u1ecbch Google Shopping th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3, mang l\u1ea1i doanh thu b\u1ec1n v\u1eefng, m\u1ed9t y\u1ebfu t\u1ed1 then ch\u1ed1t m\u00e0 nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p th\u01b0\u1eddng b\u1ecf qua ho\u1eb7c ch\u01b0a t\u1ed1i \u01b0u \u0111\u00fang m\u1ee9c ch\u00ednh l\u00e0 Product Feed (D\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m)<\/strong>.<\/p>\n

Product Feed kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 danh s\u00e1ch c\u00e1c m\u1eb7t h\u00e0ng b\u1ea1n b\u00e1n; n\u00f3 l\u00e0 “ng\u00f4n ng\u1eef” m\u00e0 Google d\u00f9ng \u0111\u1ec3 hi\u1ec3u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, v\u00e0 t\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh c\u00e1ch hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. M\u1ed9t feed \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u t\u1ed1t c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t chi\u1ebfn d\u1ecbch “ch\u00ecm ngh\u1ec9m” v\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch b\u00f9ng n\u1ed5 doanh s\u1ed1.<\/p>\n

B\u00e0i vi\u1ebft n\u00e0y, AdsFly s\u1ebd c\u00f9ng b\u1ea1n \u0111i s\u00e2u v\u00e0o checklist t\u1ed1i \u01b0u Google Shopping Feed, \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho c\u00e1c ch\u1ee7 doanh nghi\u1ec7p SME Vi\u1ec7t. Ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng, t\u1eeb ti\u00eau \u0111\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c thu\u1ed9c t\u00ednh n\u00e2ng cao, gi\u00fap b\u1ea1n kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n thu h\u00fat \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Product Feed (D\u1eef Li\u1ec7u S\u1ea3n Ph\u1ea9m) Trong Google Shopping Ads<\/h2>\n

H\u00e3y h\u00ecnh dung Product Feed nh\u01b0 “x\u01b0\u01a1ng s\u1ed1ng” c\u1ee7a to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch Google Shopping Ads c\u1ee7a b\u1ea1n. N\u00f3 l\u00e0 m\u1ed9t t\u1ec7p ch\u1ee9a t\u1ea5t c\u1ea3 th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o, bao g\u1ed3m t\u00ean, m\u00f4 t\u1ea3, gi\u00e1, h\u00ecnh \u1ea3nh, t\u00ecnh tr\u1ea1ng, m\u00e3 s\u1ea3n ph\u1ea9m v\u00e0 nhi\u1ec1u thu\u1ed9c t\u00ednh kh\u00e1c. Google s\u1ebd c\u0103n c\u1ee9 v\u00e0o t\u1ec7p d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m li\u00ean quan.<\/p>\n

M\u1ed9t feed \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u c\u1ea9n th\u1eadn s\u1ebd mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3:
\n* T\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb<\/strong>: Khi th\u00f4ng tin s\u1ea3n ph\u1ea9m \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c, Google s\u1ebd d\u1ec5 d\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 hi\u1ec3n th\u1ecb n\u00f3 cho nh\u1eefng truy v\u1ea5n t\u00ecm ki\u1ebfm ph\u00f9 h\u1ee3p nh\u1ea5t. \u0110i\u1ec1u n\u00e0y gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n th\u01b0\u1eddng xuy\u00ean h\u01a1n, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.
\n* C\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 li\u00ean quan<\/strong>: Th\u00f4ng tin chi ti\u1ebft v\u00e0 ph\u00f9 h\u1ee3p trong feed gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u1edf n\u00ean li\u00ean quan h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm. Khi ng\u01b0\u1eddi d\u00f9ng th\u1ea5y \u0111\u00fang th\u1ee9 h\u1ecd c\u1ea7n, kh\u1ea3 n\u0103ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh vi mua h\u00e0ng s\u1ebd cao h\u01a1n r\u1ea5t nhi\u1ec1u.
\n* Gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o<\/strong>: M\u1ee9c \u0111\u1ed9 li\u00ean quan cao th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m gi\u00e1 th\u1ea7u v\u00e0 chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p (CPC) ho\u1eb7c m\u1ed7i l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i (CPA).
\n* T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong>: Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin ngay t\u1eeb \u0111\u1ea7u s\u1ebd c\u00f3 xu h\u01b0\u1edbng ho\u00e0n t\u1ea5t giao d\u1ecbch h\u01a1n. M\u1ed9t feed t\u1ed1t gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh ch\u00f3ng v\u00e0 t\u1ef1 tin.
\n* Tr\u00e1nh b\u1ecb t\u1eeb ch\u1ed1i qu\u1ea3ng c\u00e1o<\/strong>: Google c\u00f3 nh\u1eefng quy \u0111\u1ecbnh nghi\u00eam ng\u1eb7t v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u. M\u1ed9t feed kh\u00f4ng ch\u00ednh x\u00e1c, thi\u1ebfu th\u00f4ng tin ho\u1eb7c vi ph\u1ea1m ch\u00ednh s\u00e1ch c\u00f3 th\u1ec3 khi\u1ebfn qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n b\u1ecb t\u1eeb ch\u1ed1i, g\u00e2y l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c.<\/p>\n

V\u1edbi nh\u1eefng l\u1ee3i \u00edch r\u00f5 r\u00e0ng n\u00e0y, vi\u1ec7c \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u Product Feed kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 x\u1ee9ng \u0111\u00e1ng m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ec3 chi\u1ebfn d\u1ecbch Google Shopping c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh nh\u01b0 Vi\u1ec7t Nam.<\/p>\n

Checklist T\u1ed1i \u01afu Ti\u00eau \u0110\u1ec1 V\u00e0 M\u00f4 T\u1ea3 S\u1ea3n Ph\u1ea9m: Thu H\u00fat Kh\u00e1ch H\u00e0ng Vi\u1ec7t<\/h2>\n

\u0110\u00e2y ch\u00ednh l\u00e0 tr\u00e1i tim c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u feed, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn. \u0110\u1eebng ch\u1ec9 d\u1ecbch ho\u1eb7c copy-paste th\u00f4ng tin t\u1eeb website c\u1ee7a b\u1ea1n. H\u00e3y ngh\u0129 v\u1ec1 c\u00e1ch ng\u01b0\u1eddi Vi\u1ec7t t\u00ecm ki\u1ebfm, t\u1eeb ng\u1eef h\u1ecd s\u1eed d\u1ee5ng v\u00e0 nh\u1eefng g\u00ec h\u1ecd th\u1ef1c s\u1ef1 quan t\u00e2m.<\/p>\n

1. T\u1ed1i \u01afu Ti\u00eau \u0110\u1ec1 S\u1ea3n Ph\u1ea9m (title<\/code>) \u2013 Ch\u00eca Kh\u00f3a Cho L\u01b0\u1ee3t Hi\u1ec3n Th\u1ecb<\/strong><\/p>\n

Ti\u00eau \u0111\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t quy\u1ebft \u0111\u1ecbnh li\u1ec7u qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 xu\u1ea5t hi\u1ec7n hay kh\u00f4ng v\u00e0 c\u00f3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o hay kh\u00f4ng.<\/p>\n

    \n
  • Nguy\u00ean t\u1eafc v\u00e0ng<\/strong>:\n
      \n
    • \u0110\u1eb7t t\u1eeb kh\u00f3a ch\u00ednh l\u00ean \u0111\u1ea7u<\/strong>: \u0110\u1ea3m b\u1ea3o t\u1eeb kh\u00f3a quan tr\u1ecdng nh\u1ea5t xu\u1ea5t hi\u1ec7n trong 70 k\u00fd t\u1ef1 \u0111\u1ea7u ti\u00ean.<\/li>\n
    • \u0110\u1ea7y \u0111\u1ee7 th\u00f4ng tin<\/strong>: Bao g\u1ed3m Th\u01b0\u01a1ng hi\u1ec7u, T\u00ean s\u1ea3n ph\u1ea9m, \u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt, M\u00e0u s\u1eafc, K\u00edch th\u01b0\u1edbc\/Dung t\u00edch (n\u1ebfu c\u00f3).<\/li>\n
    • \u0110\u1ed9 d\u00e0i ph\u00f9 h\u1ee3p<\/strong>: T\u1eadn d\u1ee5ng t\u1ed1i \u0111a 150 k\u00fd t\u1ef1 cho Google, nh\u01b0ng \u01b0u ti\u00ean th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t hi\u1ec3n th\u1ecb trong kho\u1ea3ng 70 k\u00fd t\u1ef1 \u0111\u1ea7u.<\/li>\n<\/ul>\n<\/li>\n
    • G\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o cho th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong>:\n
        \n
      • Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng<\/strong>: Ng\u01b0\u1eddi Vi\u1ec7t th\u01b0\u1eddng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m v\u1edbi nh\u1eefng t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3, \u0111\u00f4i khi c\u00f3 c\u1ea3 y\u1ebfu t\u1ed1 \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c v\u0103n h\u00f3a. V\u00ed d\u1ee5, thay v\u00ec ch\u1ec9 “\u00c1o thun”, h\u00e3y ngh\u0129 \u0111\u1ebfn “\u00c1o thun nam t\u1eadp gym”, “\u00c1o thun cotton tho\u00e1ng m\u00e1t”, ho\u1eb7c “\u00c1o thun n\u1eef phong c\u00e1ch H\u00e0n Qu\u1ed1c”.<\/li>\n
      • C\u1ea5u tr\u00fac ti\u00eau \u0111\u1ec1 g\u1ee3i \u00fd (ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u ng\u00e0nh h\u00e0ng)<\/strong>:\n
          \n
        • Th\u1eddi trang<\/strong>: [Th\u01b0\u01a1ng hi\u1ec7u] + [T\u00ean s\u1ea3n ph\u1ea9m] + [\u0110\u1eb7c \u0111i\u1ec3m\/Ch\u1ea5t li\u1ec7u] + [Gi\u1edbi t\u00ednh] + [M\u00e0u s\u1eafc] + [K\u00edch th\u01b0\u1edbc]<\/code>\n
            \n
          • V\u00ed d\u1ee5<\/em>: “\u00c1o Thun Nam Polo Lacoste Cotton Pique X\u00e1m Size L”<\/li>\n<\/ul>\n<\/li>\n
          • \u0110i\u1ec7n t\u1eed\/C\u00f4ng ngh\u1ec7<\/strong>: [Th\u01b0\u01a1ng hi\u1ec7u] + [T\u00ean s\u1ea3n ph\u1ea9m\/Model] + [Th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt ch\u00ednh] + [M\u00e0u s\u1eafc\/Phi\u00ean b\u1ea3n]<\/code>\n
              \n
            • V\u00ed d\u1ee5<\/em>: “\u0110i\u1ec7n Tho\u1ea1i Samsung Galaxy S24 Ultra 256GB \u0110en Phantom”<\/li>\n<\/ul>\n<\/li>\n
            • \u0110\u1ed3 gia d\u1ee5ng<\/strong>: [Th\u01b0\u01a1ng hi\u1ec7u] + [T\u00ean s\u1ea3n ph\u1ea9m] + [Dung t\u00edch\/C\u00f4ng su\u1ea5t] + [T\u00ednh n\u0103ng n\u1ed5i b\u1eadt]<\/code>\n
                \n
              • V\u00ed d\u1ee5<\/em>: “N\u1ed3i Chi\u00ean Kh\u00f4ng D\u1ea7u Philips HD9270 6.2L C\u00f4ng Su\u1ea5t 2000W”<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
              • Tr\u00e1nh l\u1ed7i th\u01b0\u1eddng g\u1eb7p<\/strong>: Ti\u00eau \u0111\u1ec1 qu\u00e1 chung chung, nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a, ho\u1eb7c s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef kh\u00f4ng chu\u1ea9n m\u1ef1c.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                2. T\u1ed1i \u01afu M\u00f4 T\u1ea3 S\u1ea3n Ph\u1ea9m (description<\/code>) \u2013 Thuy\u1ebft Ph\u1ee5c Kh\u00e1ch H\u00e0ng<\/strong><\/p>\n

                M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft h\u01a1n, gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua.<\/p>\n

                  \n
                • Nguy\u00ean t\u1eafc v\u00e0ng<\/strong>:\n
                    \n
                  • Chi ti\u1ebft v\u00e0 ch\u00ednh x\u00e1c<\/strong>: Cung c\u1ea5p th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 t\u00ednh n\u0103ng, l\u1ee3i \u00edch, ch\u1ea5t li\u1ec7u, k\u00edch th\u01b0\u1edbc, c\u00f4ng d\u1ee5ng.<\/li>\n
                  • D\u1ec5 \u0111\u1ecdc<\/strong>: S\u1eed d\u1ee5ng g\u1ea1ch \u0111\u1ea7u d\u00f2ng ho\u1eb7c \u0111o\u1ea1n v\u0103n ng\u1eafn.<\/li>\n
                  • Kh\u00f4ng l\u1eb7p l\u1ea1i ti\u00eau \u0111\u1ec1<\/strong>: Tr\u00e1nh sao ch\u00e9p y nguy\u00ean ti\u00eau \u0111\u1ec1.<\/li>\n<\/ul>\n<\/li>\n
                  • G\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o cho th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong>:\n
                      \n
                    • T\u1eadp trung v\u00e0o l\u1ee3i \u00edch th\u1ef1c t\u1ebf<\/strong>: Ng\u01b0\u1eddi Vi\u1ec7t th\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng v\u00e0 l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i. V\u00ed d\u1ee5, v\u1edbi m\u1ed9t chi\u1ebfc m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed, h\u00e3y nh\u1ea5n m\u1ea1nh “gi\u00fap kh\u00f4ng kh\u00ed trong l\u00e0nh, gi\u1ea3m d\u1ecb \u1ee9ng, b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe gia \u0111\u00ecnh” thay v\u00ec ch\u1ec9 li\u1ec7t k\u00ea th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt kh\u00f4 khan.<\/li>\n
                    • Tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ti\u1ec1m n\u0103ng<\/strong>: \u0110\u00f4i khi, ng\u01b0\u1eddi mua h\u00e0ng Vi\u1ec7t c\u00f3 nh\u1eefng b\u0103n kho\u0103n r\u1ea5t c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5: “c\u00f3 d\u1ec5 v\u1ec7 sinh kh\u00f4ng?”, “b\u1ea3o h\u00e0nh th\u1ebf n\u00e0o?”, “ph\u00f9 h\u1ee3p v\u1edbi kh\u00f4ng gian nh\u1ecf kh\u00f4ng?”). H\u00e3y c\u1ed1 g\u1eafng \u0111\u01b0a c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi n\u00e0y v\u00e0o m\u00f4 t\u1ea3.<\/li>\n
                    • V\u00ed d\u1ee5<\/em>: “V\u00e1y \u0111\u1ea7m thi\u1ebft k\u1ebf \u0111\u1ed9c quy\u1ec1n t\u1eeb AdsFly Fashion, ch\u1ea5t li\u1ec7u l\u1ee5a cao c\u1ea5p m\u1ec1m m\u1ea1i, tho\u00e1ng m\u00e1t, kh\u00f4ng nh\u0103n. Ph\u00f9 h\u1ee3p \u0111i ti\u1ec7c, d\u1ea1o ph\u1ed1. Form d\u00e1ng \u00f4m t\u00f4n l\u00ean v\u00f3c d\u00e1ng thanh l\u1ecbch, che khuy\u1ebft \u0111i\u1ec3m hi\u1ec7u qu\u1ea3.”<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                      M\u1ed9t ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn k\u1ebft h\u1ee3p v\u1edbi m\u00f4 t\u1ea3 chi ti\u1ebft, ph\u00f9 h\u1ee3p v\u1edbi insight kh\u00e1ch h\u00e0ng Vi\u1ec7t s\u1ebd gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 hi\u1ec3n th\u1ecb m\u00e0 c\u00f2n chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

                      Khai Th\u00e1c S\u1ee9c M\u1ea1nh C\u1ee7a C\u00e1c Thu\u1ed9c T\u00ednh Kh\u00e1c: T\u1eeb Gi\u00e1 \u0110\u1ebfn Custom Label<\/h2>\n

                      Ngo\u00e0i ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3, c\u00f2n r\u1ea5t nhi\u1ec1u thu\u1ed9c t\u00ednh kh\u00e1c trong Product Feed \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o Google Shopping. Vi\u1ec7c t\u1ed1i \u01b0u ch\u00fang m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n s\u1ebd gi\u00fap b\u1ea1n n\u1eafm b\u1eaft c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n.<\/p>\n

                      1. Gi\u00e1 (price<\/code>) v\u00e0 Gi\u00e1 Khuy\u1ebfn M\u00e3i (sale_price<\/code>)<\/strong>
                      \n* Ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt<\/strong>: Gi\u00e1 trong feed ph\u1ea3i kh\u1edbp ho\u00e0n to\u00e0n v\u1edbi gi\u00e1 tr\u00ean trang \u0111\u00edch. S\u1eed d\u1ee5ng sale_price<\/code> \u0111\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, t\u1ea1o s\u1ef1 h\u1ea5p d\u1eabn.<\/p>\n

                      2. T\u00ecnh Tr\u1ea1ng S\u1ea3n Ph\u1ea9m (condition<\/code>)<\/strong>
                      \n* Lu\u00f4n khai b\u00e1o \u0111\u00fang t\u00ecnh tr\u1ea1ng: new<\/code> (m\u1edbi), used<\/code> (\u0111\u00e3 qua s\u1eed d\u1ee5ng), refurbished<\/code> (t\u00e2n trang) \u0111\u1ec3 tr\u00e1nh g\u00e2y hi\u1ec3u l\u1ea7m cho kh\u00e1ch h\u00e0ng.<\/p>\n

                      3. Link H\u00ecnh \u1ea2nh (image_link<\/code>, additional_image_link<\/code>)<\/strong>
                      \n* Ch\u1ea5t l\u01b0\u1ee3ng cao<\/strong>: H\u00ecnh \u1ea3nh s\u1eafc n\u00e9t, r\u00f5 r\u00e0ng, kh\u00f4ng c\u00f3 watermark l\u1edbn. H\u00ecnh \u1ea3nh ph\u1ea3i th\u1ec3 hi\u1ec7n ch\u00ednh x\u00e1c s\u1ea3n ph\u1ea9m.
                      \n* G\u1ee3i \u00fd<\/em>: \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, h\u00ecnh \u1ea3nh c\u00f3 ng\u01b0\u1eddi m\u1eabu (\u0111\u1eb7c bi\u1ec7t ng\u00e0nh th\u1eddi trang) th\u01b0\u1eddng t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i t\u1ed1t h\u01a1n.<\/p>\n

                      4. M\u00e3 S\u1ea3n Ph\u1ea9m \u0110\u1ecbnh Danh (gtin<\/code>, mpn<\/code>, brand<\/code>)<\/strong>
                      \n* Cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7<\/strong>: N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 GTIN (UPC, EAN, ISBN, JAN), h\u00e3y cung c\u1ea5p. \u0110i\u1ec1n ch\u00ednh x\u00e1c MPN v\u00e0 Brand. \u0110i\u1ec1u n\u00e0y gi\u00fap Google hi\u1ec3u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n h\u01a1n, t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb.<\/p>\n

                      5. Khai Th\u00e1c S\u1ee9c M\u1ea1nh C\u1ee7a Custom_Label<\/code> (Nh\u00e3n T\u00f9y Ch\u1ec9nh) \u2013 \u0110\u00f2n B\u1ea9y Chi\u1ebfn L\u01b0\u1ee3c<\/strong><\/p>\n

                      \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng thu\u1ed9c t\u00ednh m\u1ea1nh m\u1ebd nh\u1ea5t nh\u01b0ng l\u1ea1i th\u01b0\u1eddng b\u1ecb b\u1ecf qua b\u1edfi c\u00e1c SME. Custom_label<\/code> cho ph\u00e9p b\u1ea1n t\u1ea1o ra t\u1ed1i \u0111a 5 nh\u00e3n t\u00f9y ch\u1ec9nh (custom_label_0<\/code> \u0111\u1ebfn custom_label_4<\/code>) cho m\u1ed7i s\u1ea3n ph\u1ea9m. Ch\u00fang kh\u00f4ng hi\u1ec3n th\u1ecb tr\u1ef1c ti\u1ebfp tr\u00ean qu\u1ea3ng c\u00e1o, nh\u01b0ng l\u1ea1i c\u1ef1c k\u1ef3 h\u1eefu \u00edch cho vi\u1ec7c ph\u00e2n kh\u00fac v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u<\/strong> trong Google Ads.<\/p>\n