Khi b\u1ea1n \u0111\u00e3 \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c v\u00e0o vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook, Google hay TikTok, \u0111i\u1ec1u cu\u1ed1i c\u00f9ng b\u1ea1n mu\u1ed1n x\u1ea3y ra l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, \u0111\u1ebfn trang \u0111\u00edch (landing page) c\u1ee7a b\u1ea1n v\u00e0 r\u1ed3i… r\u1eddi \u0111i ngay l\u1eadp t\u1ee9c. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fac tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) tr\u00ean landing page c\u1ee7a b\u1ea1n \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh. M\u1ed9t landing page c\u00f3 UX k\u00e9m kh\u00f4ng ch\u1ec9 l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n c\u00f3 th\u1ec3 l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n
Trong b\u00e0i vi\u1ebft n\u00e0y, AdsFly s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n m\u1ed9t checklist UX landing page chi ti\u1ebft, gi\u00fap b\u1ea1n ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u trang \u0111\u00edch tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c “bung l\u1ee5a” c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed. Ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u00e0o nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng, t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean cho \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng cu\u1ed1i c\u00f9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n
H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang r\u1ea5t n\u00f3ng l\u00f2ng mu\u1ed1n xem m\u1ed9t s\u1ea3n ph\u1ea9m v\u1eeba th\u1ea5y tr\u00ean qu\u1ea3ng c\u00e1o, b\u1ea1n nh\u1ea5p v\u00e0o v\u00e0… m\u00e0n h\u00ecnh loading c\u1ee9 quay tr\u00f2n m\u00e3i. B\u1ea1n c\u00f3 ki\u00ean nh\u1eabn ch\u1edd \u0111\u1ee3i kh\u00f4ng? \u0110a s\u1ed1 c\u00e2u tr\u1ea3 l\u1eddi s\u1ebd l\u00e0 kh\u00f4ng.<\/p>\n
Khi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn landing page, h\u1ecd c\u1ea7n hi\u1ec3u ngay l\u1eadp t\u1ee9c h\u1ecd \u0111ang \u1edf \u0111\u00e2u v\u00e0 trang n\u00e0y mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho h\u1ecd. S\u1ef1 m\u01a1 h\u1ed3 l\u00e0 k\u1ebb th\u00f9 c\u1ee7a chuy\u1ec3n \u0111\u1ed5i.<\/p>\n
Ng\u00e0y nay, ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp website t\u1eeb r\u1ea5t nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c nhau: m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, laptop, m\u00e1y t\u00ednh b\u1ea3ng v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. Landing page c\u1ee7a b\u1ea1n ph\u1ea3i hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb \u0111\u00f3.<\/p>\n
Ni\u1ec1m tin l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n. Landing page c\u1ea7n cung c\u1ea5p \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 tin c\u1eady.<\/p>\n
Form l\u00e0 c\u1ea7u n\u1ed1i tr\u1ef1c ti\u1ebfp gi\u1eefa kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. M\u1ed9t form ph\u1ee9c t\u1ea1p s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng n\u1ea3n l\u00f2ng.<\/p>\n
M\u1ed9t landing page \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u UX kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 th\u1ea9m m\u1ef9, m\u00e0 c\u00f2n l\u00e0 v\u1ec1 vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0, r\u00f5 r\u00e0ng v\u00e0 \u0111\u00e1ng tin c\u1eady cho ng\u01b0\u1eddi d\u00f9ng. Vi\u1ec7c d\u00e0nh th\u1eddi gian ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean tr\u01b0\u1edbc khi tung chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3 ng\u00e2n s\u00e1ch, gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n
N\u1ebfu b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u01b0ng c\u00f2n b\u0103n kho\u0103n v\u1ec1 vi\u1ec7c t\u1ed1i \u01b0u landing page, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi AdsFly. Ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng l\u1eafng nghe v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n
Photo by Claudio Schwarz<\/a> on Unsplash<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":" Tr\u01b0\u1edbc khi \u0111\u1ed5 ti\u1ec1n ch\u1ea1y qu\u1ea3ng c\u00e1o, h\u00e3y c\u00f9ng AdsFly ki\u1ec3m tra ngay checklist UX landing page n\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>","protected":false},"author":2,"featured_media":20466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[121,63,164,55,71,36,58,56,163,64],"class_list":["post-20467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design","tag-chuyen-doi","tag-landing-page","tag-marketing","tag-quang-cao-facebook","tag-quang-cao-google","tag-quang-cao-tiktok","tag-sme","tag-toi-uu-quang-cao","tag-ui","tag-ux"],"_links":{"self":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/comments?post=20467"}],"version-history":[{"count":0,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/media\/20466"}],"wp:attachment":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/media?parent=20467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/categories?post=20467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/tags?post=20467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}