Ch\u00e0o b\u1ea1n, ch\u1ee7 doanh nghi\u1ec7p SME Vi\u1ec7t Nam!<\/p>\n
B\u1ea1n \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook, Google hay TikTok v\u00e0 \u0111\u1ed5 ti\u1ec1n v\u1ec1 \u0111\u00e2u? Ch\u1eafc ch\u1eafn l\u00e0 v\u1ec1 m\u1ed9t Landing Page (LP) n\u00e0o \u0111\u00f3, \u0111\u00fang kh\u00f4ng? Nh\u01b0ng li\u1ec7u c\u00e1i LP \u0111\u00f3 c\u00f3 \u0111ang l\u00e0m t\u1ed1t nhi\u1ec7m v\u1ee5 c\u1ee7a n\u00f3 \u2013 bi\u1ebfn ng\u01b0\u1eddi xem th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hay \u0111\u01a1n v\u1ecb mua h\u00e0ng \u2013 hay ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t trang th\u00f4ng tin? M\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 AdsFly th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c l\u00e0: \u201cLanding Page c\u1ee7a em c\u1ea7n bao nhi\u00eau ph\u1ea7n l\u00e0 \u0111\u1ee7 \u0111\u1ec3 ra chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t?\u201d<\/p>\n
C\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t con s\u1ed1 c\u1ed1 \u0111\u1ecbnh. Kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c \u201cchu\u1ea9n 7 ph\u1ea7n\u201d hay \u201cch\u1ec9 c\u1ea7n 3 ph\u1ea7n\u201d \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3. S\u1ed1 l\u01b0\u1ee3ng v\u00e0 lo\u1ea1i ph\u1ea7n tr\u00ean Landing Page ph\u1ee5 thu\u1ed9c v\u00e0o r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1: s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i c\u1ee7a chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 nh\u00f3m l\u1ea1i c\u00e1c ph\u1ea7n c\u1ea7n thi\u1ebft th\u00e0nh m\u1ed9t s\u1ed1 nh\u00f3m ch\u00ednh, gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng m\u1ed9t LP hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t cho th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n
\u0110\u00e2y l\u00e0 ph\u1ea7n \u0111\u1ea7u ti\u00ean m\u00e0 kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y ngay khi truy c\u1eadp Landing Page m\u00e0 kh\u00f4ng c\u1ea7n cu\u1ed9n chu\u1ed9t. N\u00f3 c\u1ef1c k\u1ef3 quan tr\u1ecdng, gi\u1ed1ng nh\u01b0 ti\u00eau \u0111\u1ec1 v\u00e0 \u0111o\u1ea1n m\u1edf \u0111\u1ea7u c\u1ee7a m\u1ed9t b\u00e0i vi\u1ebft v\u1eady. \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n ph\u1ea3i t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u00e0 tr\u1ea3 l\u1eddi ngay c\u00e2u h\u1ecfi \u201c\u0110\u00e2y l\u00e0 g\u00ec v\u00e0 n\u00f3 c\u00f3 \u00edch g\u00ec cho t\u00f4i?\u201d trong v\u00f2ng 3-5 gi\u00e2y \u0111\u1ea7u ti\u00ean.<\/p>\n
C\u00e1c y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu:<\/p>\n
Insight t\u1eeb AdsFly:<\/strong> Nhi\u1ec1u SME Vi\u1ec7t Nam th\u01b0\u1eddng c\u1ed1 g\u1eafng nh\u1ed3i nh\u00e9t qu\u00e1 nhi\u1ec1u th\u00f4ng tin v\u00e0o ph\u1ea7n n\u00e0y, ho\u1eb7c d\u00f9ng h\u00ecnh \u1ea3nh chung chung. Sai l\u1ea7m l\u1edbn nh\u1ea5t l\u00e0 CTA kh\u00f4ng r\u00f5 r\u00e0ng ho\u1eb7c b\u1ecb ch\u00ecm ngh\u1ec9m. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n c\u00f3 3 gi\u00e2y \u0111\u1ec3 gi\u1edbi thi\u1ec7u b\u1ea3n th\u00e2n trong m\u1ed9t thang m\u00e1y \u2013 ph\u1ea7n m\u1edf b\u00e0i LP c\u0169ng v\u1eady. M\u1ed9t quy t\u1eafc v\u00e0ng kh\u00f4ng th\u1ec3 b\u1ecf qua l\u00e0: CTA ch\u00ednh ph\u1ea3i n\u1eb1m r\u00f5 r\u00e0ng trong khu v\u1ef1c nh\u00ecn th\u1ea5y \u0111\u1ea7u ti\u00ean (above the fold) tr\u00ean c\u1ea3 desktop v\u00e0 mobile.<\/strong> T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 gi\u1ea3m t\u1edbi 30-40% n\u1ebfu ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i cu\u1ed9n xu\u1ed1ng m\u1edbi th\u1ea5y CTA ch\u00ednh.<\/p>\n Sau khi \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd ban \u0111\u1ea7u, \u0111\u00e2y l\u00e0 l\u00fac b\u1ea1n \u0111i s\u00e2u v\u00e0o chi ti\u1ebft, gi\u1ea3i th\u00edch t\u1ea1i sao s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t cho v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. Ph\u1ea7n n\u00e0y c\u00f3 th\u1ec3 g\u1ed3m nhi\u1ec1u ti\u1ec3u m\u1ee5c (sub-sections) t\u00f9y theo \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch.<\/p>\n C\u00e1c ph\u1ea7n th\u01b0\u1eddng th\u1ea5y:<\/p>\n V\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb AdsFly:<\/strong> Ch\u00fang t\u00f4i t\u1eebng t\u1ed1i \u01b0u m\u1ed9t LP cho kh\u00f3a h\u1ecdc ti\u1ebfng Anh online. Ban \u0111\u1ea7u, LP ch\u1ec9 li\u1ec7t k\u00ea t\u00ednh n\u0103ng \u201c100 gi\u1edd h\u1ecdc, gi\u00e1o vi\u00ean b\u1ea3n ng\u1eef\u201d. Sau khi ph\u00e2n t\u00edch, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y n\u1ed7i \u0111au l\u1edbn c\u1ee7a h\u1ecdc vi\u00ean l\u00e0 \u201ckh\u00f4ng c\u00f3 th\u1eddi gian h\u1ecdc\u201d v\u00e0 \u201cs\u1ee3 kh\u00f4ng hi\u1ec7u qu\u1ea3\u201d. Ch\u00fang t\u00f4i \u0111\u00e3 th\u00eam ph\u1ea7n \u201cL\u1ed9 tr\u00ecnh h\u1ecdc c\u00e1 nh\u00e2n h\u00f3a 3 b\u01b0\u1edbc\u201d v\u00e0 c\u00e1c video testimonial ng\u1eafn g\u1ecdn t\u1eeb h\u1ecdc vi\u00ean \u0111\u00e3 \u0111\u1ea1t band \u0111i\u1ec3m cao d\u00f9 b\u1eadn r\u1ed9n. K\u1ebft qu\u1ea3, t\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd t\u01b0 v\u1ea5n t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3, c\u00f3 th\u1ec3 l\u00ean t\u1edbi 40% so v\u1edbi b\u1ea3n c\u0169.<\/p>\n \u0110\u1ebfn cu\u1ed1i Landing Page, kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0 \u0111\u01b0a ra l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng cu\u1ed1i c\u00f9ng.<\/p>\n C\u00e1c ph\u1ea7n c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n L\u1ed7i th\u01b0\u1eddng g\u1eb7p \u00edt ai n\u00f3i t\u1edbi:<\/strong> Nhi\u1ec1u Landing Page qu\u00ean m\u1ea5t r\u1eb1ng kh\u00f4ng ph\u1ea3i ai c\u0169ng s\u1eb5n s\u00e0ng chuy\u1ec3n \u0111\u1ed5i ngay l\u1eadp t\u1ee9c. \u0110\u00f4i khi, h\u1ecd ch\u1ec9 c\u1ea7n th\u00eam m\u1ed9t ch\u00fat th\u00f4ng tin ho\u1eb7c m\u1ed9t \u201cl\u1eddi \u0111\u1ea3m b\u1ea3o\u201d cu\u1ed1i c\u00f9ng. Vi\u1ec7c thi\u1ebfu ph\u1ea7n FAQ ho\u1eb7c cam k\u1ebft r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ng\u1ea7n ng\u1ea1i. H\u00e3y ngh\u0129 xem, n\u1ebfu b\u1ea1n l\u00e0 kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f2n b\u0103n kho\u0103n \u0111i\u1ec1u g\u00ec tr\u01b0\u1edbc khi b\u1ea5m n\u00fat mua h\u00e0ng? \u0110\u00f3 ch\u00ednh l\u00e0 n\u1ed9i dung cho ph\u1ea7n n\u00e0y.<\/p>\n \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u00e0nh ngh\u1ec1 ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc th\u00eam c\u00e1c ph\u1ea7n sau \u0111\u1ec3 t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c:<\/p>\n Nh\u01b0 b\u1ea1n th\u1ea5y, kh\u00f4ng c\u00f3 m\u1ed9t con s\u1ed1 th\u1ea7n k\u1ef3 n\u00e0o cho Landing Page chuy\u1ec3n \u0111\u1ed5i cao. Quan tr\u1ecdng nh\u1ea5t l\u00e0 m\u1ed7i ph\u1ea7n tr\u00ean trang c\u1ee7a b\u1ea1n \u0111\u1ec1u ph\u1ea3i c\u00f3 m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng, \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n. M\u1ed9t Landing Page t\u1ed1t kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t trang d\u00e0i d\u1eb1ng d\u1eb7c, m\u00e0 l\u00e0 m\u1ed9t trang \u0111\u1ee7 th\u00f4ng tin, \u0111\u1ee7 thuy\u1ebft ph\u1ee5c v\u00e0 t\u1ed1i \u01b0u h\u00f3a cho tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i kh\u00f4ng bi\u1ebft n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u \u0111\u1ec3 x\u00e2y d\u1ef1ng Landing Page hi\u1ec7u qu\u1ea3, ho\u1eb7c Landing Page hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n ch\u01b0a mang l\u1ea1i k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi AdsFly. V\u1edbi kinh nghi\u1ec7m chuy\u00ean s\u00e2u trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a Landing Page cho c\u00e1c SME Vi\u1ec7t, ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng l\u1eafng nghe, ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n. H\u00e3y \u0111\u1ec3 AdsFly gi\u00fap b\u1ea1n bi\u1ebfn nh\u1eefng l\u01b0\u1ee3t click th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1!<\/p>\n Photo by Kelly Sikkema<\/a> on Unsplash<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":" T\u00ecm hi\u1ec3u c\u1ea5u tr\u00fac Landing Page hi\u1ec7u qu\u1ea3 cho SME Vi\u1ec7t, t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Kh\u00e1m ph\u00e1 s\u1ed1 ph\u1ea7n c\u1ea7n thi\u1ebft & b\u00ed quy\u1ebft t\u1ea1o trang \u0111\u00edch h\u00fat kh\u00e1ch.<\/p>","protected":false},"author":2,"featured_media":20448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[69,145,121,146,63,59,147,143,46,68,142,144],"class_list":["post-20449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design","tag-adsfly","tag-cau-truc-trang-dich","tag-chuyen-doi","tag-content-landing-page","tag-landing-page","tag-marketing-online","tag-marketing-sme","tag-quang-cao","tag-sme-viet-nam","tag-thiet-ke-landing-page","tag-toi-uu-landing-page","tag-ty-le-chuyen-doi"],"_links":{"self":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/comments?post=20449"}],"version-history":[{"count":0,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/media\/20448"}],"wp:attachment":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/media?parent=20449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/categories?post=20449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/tags?post=20449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}2. Ph\u1ea7n \u201cTh\u00e2n B\u00e0i\u201d \u2013 Gi\u1ea3i Quy\u1ebft N\u1ed7i \u0110au & Thuy\u1ebft Ph\u1ee5c<\/h2>\n
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3. Ph\u1ea7n \u201cTh\u00fac \u0110\u1ea9y H\u00e0nh \u0110\u1ed9ng\u201d \u2013 C\u1ee7ng C\u1ed1 Ni\u1ec1m Tin & K\u00eau G\u1ecdi L\u1ea7n Cu\u1ed1i<\/h2>\n
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4. C\u00e1c Ph\u1ea7n B\u1ed5 Sung (T\u00f9y Ch\u1ecdn & N\u00e2ng Cao)<\/h2>\n
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K\u1ebft lu\u1eadn: S\u1ed1 ph\u1ea7n kh\u00f4ng quan tr\u1ecdng b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p<\/h2>\n