B\u1ea1n \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook v\u00e0 nh\u1eadn th\u1ea5y hi\u1ec7u qu\u1ea3 \u0111ang d\u1ea7n gi\u1ea3m s\u00fat? M\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn nh\u1ea5t ch\u00ednh l\u00e0 s\u1ef1 ‘nh\u00e0m ch\u00e1n’ c\u1ee7a ng\u01b0\u1eddi xem tr\u01b0\u1edbc nh\u1eefng h\u00ecnh \u1ea3nh, video qu\u1ea3ng c\u00e1o \u0111\u00e3 qu\u00e1 quen thu\u1ed9c. V\u1eady, bao l\u00e2u th\u00ec ch\u00fang ta n\u00ean l\u00e0m m\u1edbi “b\u1ed9 m\u1eb7t” cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh? AdsFly s\u1ebd c\u00f9ng b\u1ea1n \u0111i s\u00e2u v\u00e0o v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n
Trong th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o s\u1ed1 \u0111\u1ea7y c\u1ea1nh tranh, s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 v\u00f4 c\u00f9ng qu\u00fd gi\u00e1. Facebook, v\u1edbi thu\u1eadt to\u00e1n \u01b0u ti\u00ean hi\u1ec3n th\u1ecb n\u1ed9i dung m\u1edbi m\u1ebb v\u00e0 h\u1ea5p d\u1eabn, c\u00e0ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u00e0m m\u1edbi qu\u1ea3ng c\u00e1o. <\/p>\n
\u0110\u00e2y l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ti\u1ebfp x\u00fac qu\u00e1 nhi\u1ec1u l\u1ea7n v\u1edbi m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o, d\u1eabn \u0111\u1ebfn vi\u1ec7c h\u1ecd b\u1ecf qua n\u00f3 ho\u1eb7c th\u1eadm ch\u00ed c\u00f3 c\u1ea3m x\u00fac ti\u00eau c\u1ef1c. Khi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n li\u00ean t\u1ee5c xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eaft m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, n\u00e3o b\u1ed9 c\u1ee7a h\u1ecd s\u1ebd t\u1ef1 \u0111\u1ed9ng “l\u1ecdc” b\u1ecf th\u00f4ng \u0111i\u1ec7p \u0111\u00f3. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 nh\u1ea5p (CTR), t\u0103ng chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i (CPA), v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch.<\/p>\n
Facebook mu\u1ed1n mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, thu\u1eadt to\u00e1n c\u1ee7a h\u1ecd c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean hi\u1ec3n th\u1ecb nh\u1eefng qu\u1ea3ng c\u00e1o m\u1edbi, c\u00f3 t\u01b0\u01a1ng t\u00e1c cao v\u00e0 \u00edt b\u1ecb ng\u01b0\u1eddi d\u00f9ng g\u1eafn c\u1edd l\u00e0 “phi\u1ec1n ph\u1ee9c”. Vi\u1ec7c li\u00ean t\u1ee5c c\u1eadp nh\u1eadt creative s\u1ebd g\u1eedi t\u00edn hi\u1ec7u t\u00edch c\u1ef1c \u0111\u1ebfn Facebook, gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd.<\/p>\n
Th\u1ecb tr\u01b0\u1eddng lu\u00f4n v\u1eadn \u0111\u1ed9ng, s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng thay \u0111\u1ed5i theo th\u1eddi gian. M\u1ed9t h\u00ecnh \u1ea3nh b\u1eaft trend n\u0103m ngo\u00e1i c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi v\u00e0o n\u0103m nay. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c d\u1ecbp l\u1ec5, t\u1ebft, s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 b\u1ea1n tung ra nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi kh\u00f4ng kh\u00ed chung, thu h\u00fat s\u1ef1 quan t\u00e2m v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/p>\n
Kh\u00f4ng c\u00f3 m\u1ed9t con s\u1ed1 “v\u00e0ng” \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u00e0nh h\u00e0ng v\u00e0 m\u1ecdi chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c m\u1ed1c th\u1eddi gian v\u00e0 d\u1ea5u hi\u1ec7u sau \u0111\u00e2y \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p:<\/p>\n
\u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t. H\u00e3y theo d\u00f5i s\u00e1t sao c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPIs) c\u1ee7a qu\u1ea3ng c\u00e1o, bao g\u1ed3m:<\/p>\n
Th\u00f4ng th\u01b0\u1eddng, c\u00e1c chi\u1ebfn d\u1ecbch ch\u1ea1y li\u00ean t\u1ee5c c\u00f3 th\u1ec3 c\u1ea7n l\u00e0m m\u1edbi creative sau kho\u1ea3ng 2-4 tu\u1ea7n<\/strong> n\u1ebfu c\u00e1c ch\u1ec9 s\u1ed1 b\u1eaft \u0111\u1ea7u c\u00f3 xu h\u01b0\u1edbng \u0111i xu\u1ed1ng. Tuy nhi\u00ean, v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn v\u00e0 m\u1ee5c ti\u00eau ti\u1ebfp c\u1eadn r\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n l\u00e0m m\u1edbi s\u1edbm h\u01a1n.<\/p>\n Ngay c\u1ea3 khi hi\u1ec7u su\u1ea5t ch\u01b0a gi\u1ea3m s\u00fat r\u00f5 r\u1ec7t, vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng l\u00e0m m\u1edbi creative theo \u0111\u1ecbnh k\u1ef3 c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh. M\u1ed9t s\u1ed1 kho\u1ea3ng th\u1eddi gian g\u1ee3i \u00fd:<\/p>\n R\u00f5 r\u00e0ng, khi b\u1ea1n ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t, ho\u1eb7c c\u1eadp nh\u1eadt t\u00ednh n\u0103ng quan tr\u1ecdng c\u1ee7a d\u1ecbch v\u1ee5, b\u1ea1n c\u1ea7n c\u00f3 nh\u1eefng h\u00ecnh \u1ea3nh, video qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng \u1ee9ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n Vi\u1ec7c thay \u0111\u1ed5i kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 \u0111\u1ed5i m\u1ed9t b\u1ee9c \u1ea3nh. \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3, b\u1ea1n n\u00ean:<\/p>\n \u0110\u1eebng ch\u1ec9 thay \u0111\u1ed5i m\u1ed9t y\u1ebfu t\u1ed1 duy nh\u1ea5t. H\u00e3y th\u1eed nghi\u1ec7m c\u00e1c bi\u1ebfn th\u1ec3 kh\u00e1c nhau c\u1ee7a c\u00f9ng m\u1ed9t \u00fd t\u01b0\u1edfng ho\u1eb7c c\u00e1c \u00fd t\u01b0\u1edfng ho\u00e0n to\u00e0n m\u1edbi:<\/p>\n Creative hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 creative ch\u1ea1m \u0111\u1ebfn \u0111\u00fang n\u1ed7i \u0111au, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Tr\u01b0\u1edbc khi thi\u1ebft k\u1ebf hay quay d\u1ef1ng, h\u00e3y t\u1ef1 h\u1ecfi:<\/p>\n \u0110\u00e2y l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t \u0111\u1ec3 b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 h\u1eefu \u00edch v\u00e0 kh\u00e1c bi\u1ec7t. Thay v\u00ec ch\u1ec9 ch\u1ea1y nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o “s\u1ea1ch s\u1ebd” v\u00e0 “chu\u1ea9n m\u1ef1c”, h\u00e3y th\u1eed ngh\u0129 xem:<\/p>\n T\u1ea1i AdsFly, ch\u00fang t\u00f4i th\u01b0\u1eddng \u00e1p d\u1ee5ng quy tr\u00ecnh 3 b\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o creative lu\u00f4n t\u01b0\u01a1i m\u1edbi v\u00e0 hi\u1ec7u qu\u1ea3:<\/p>\n Quy tr\u00ecnh n\u00e0y gi\u00fap ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 ph\u1ea3n \u1ee9ng k\u1ecbp th\u1eddi v\u1edbi s\u1ef1 s\u1ee5t gi\u1ea3m hi\u1ec7u su\u1ea5t m\u00e0 c\u00f2n ch\u1ee7 \u0111\u1ed9ng t\u1ea1o ra nh\u1eefng \u0111\u1ed9t ph\u00e1 m\u1edbi cho chi\u1ebfn d\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n Vi\u1ec7c l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c “m\u1ed9t l\u1ea7n v\u00e0 m\u00e3i m\u00e3i”, m\u00e0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c \u0111\u00f2i h\u1ecfi s\u1ef1 theo d\u00f5i, ph\u00e2n t\u00edch v\u00e0 s\u00e1ng t\u1ea1o. T\u1ea7n su\u1ea5t thay \u0111\u1ed5i ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, nh\u01b0ng quan tr\u1ecdng nh\u1ea5t l\u00e0 b\u1ea1n c\u1ea7n l\u1eafng nghe t\u00edn hi\u1ec7u t\u1eeb ch\u00ednh chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh v\u00e0 t\u1eeb th\u1ecb tr\u01b0\u1eddng.<\/p>\n N\u1ebfu b\u1ea1n \u0111ang \u0111au \u0111\u1ea7u v\u00ec chi\u1ebfn d\u1ecbch Facebook Ads kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 nh\u01b0 tr\u01b0\u1edbc, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 mu\u1ed1n t\u00ecm m\u1ed9t \u0111\u01a1n v\u1ecb \u0111\u1ed3ng h\u00e0nh chuy\u00ean nghi\u1ec7p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi AdsFly. Ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng l\u1eafng nghe v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n Photo by Priscilla Du Preez \ud83c\udde8\ud83c\udde6<\/a> on Unsplash<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":" H\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o Facebook b\u1ecb ‘nh\u00e0m’ l\u00e0 d\u1ea5u hi\u1ec7u b\u1ea1n c\u1ea7n thay \u0111\u1ed5i. T\u00ecm hi\u1ec3u t\u1ea7n su\u1ea5t l\u00fd t\u01b0\u1edfng \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch c\u00f9ng AdsFly.<\/p>","protected":false},"author":2,"featured_media":20442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[134,47,77,136,40,48,55,135,58,56],"class_list":["post-20443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-ads-facebook","tag-agency-marketing","tag-chay-quang-cao-facebook","tag-creative-ads","tag-digital-marketing","tag-facebook-ads","tag-quang-cao-facebook","tag-sang-tao-quang-cao","tag-sme","tag-toi-uu-quang-cao"],"_links":{"self":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/comments?post=20443"}],"version-history":[{"count":0,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/media\/20442"}],"wp:attachment":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/media?parent=20443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/categories?post=20443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/tags?post=20443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}2. D\u1ef1a tr\u00ean th\u1eddi gian<\/h3>\n
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3. Khi c\u00f3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi ho\u1eb7c c\u1eadp nh\u1eadt<\/h3>\n
L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00e0m m\u1edbi qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3?<\/h2>\n
1. Th\u1eed nghi\u1ec7m A\/B Testing v\u1edbi c\u00e1c bi\u1ebfn th\u1ec3<\/h3>\n
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2. Hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h3>\n
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3. \u0110\u1eebng qu\u00ean y\u1ebfu t\u1ed1 “\u0110\u1ed9c” v\u00e0 “L\u1ea1”<\/h3>\n
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4. Quy tr\u00ecnh l\u00e0m m\u1edbi creative t\u1ea1i AdsFly (V\u00ed d\u1ee5 gi\u1ea3 \u0111\u1ecbnh)<\/h3>\n
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L\u1eddi k\u1ebft<\/h2>\n