{"id":20441,"date":"2026-08-10T22:05:43","date_gmt":"2026-08-10T15:05:43","guid":{"rendered":"https:\/\/ads-fly.com\/chon-agency-quang-cao-7-cau-hoi-quan-trong-truoc-khi-ky-hop-dong\/"},"modified":"2026-08-10T22:05:43","modified_gmt":"2026-08-10T15:05:43","slug":"chon-agency-quang-cao-7-cau-hoi-quan-trong-truoc-khi-ky-hop-dong","status":"publish","type":"post","link":"https:\/\/ads-fly.com\/en\/chon-agency-quang-cao-7-cau-hoi-quan-trong-truoc-khi-ky-hop-dong\/","title":{"rendered":"Ch\u1ecdn Agency Qu\u1ea3ng C\u00e1o: 7 C\u00e2u H\u1ecfi Quan Tr\u1ecdng Tr\u01b0\u1edbc Khi K\u00fd H\u1ee3p \u0110\u1ed3ng"},"content":{"rendered":"<p>Vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t agency qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ed3ng h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ecdi ch\u1ee7 doanh nghi\u1ec7p SME t\u1ea1i Vi\u1ec7t Nam. Gi\u1eefa h\u00e0ng tr\u0103m l\u1ef1a ch\u1ecdn, l\u00e0m sao \u0111\u1ec3 bi\u1ebft \u0111\u00e2u l\u00e0 \u0111\u1ed1i t\u00e1c th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p, gi\u00fap b\u1ea1n t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i?<\/p>\n<p>Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u1ea7n \u0111\u1ea7u h\u1ee3p t\u00e1c v\u1edbi agency, th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0o gi\u00e1 c\u1ea3 ho\u1eb7c nh\u1eefng l\u1eddi h\u1ee9a h\u1eb9n v\u1ec1 k\u1ebft qu\u1ea3 &ldquo;kh\u1ee7ng&rdquo;. Tuy nhi\u00ean, m\u1ed9t quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi \u0111\u1eb7t b\u00fat k\u00fd h\u1ee3p \u0111\u1ed3ng s\u1ebd gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng r\u1ee7i ro kh\u00f4ng \u0111\u00e1ng c\u00f3 v\u00e0 \u0111\u1ea3m b\u1ea3o m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c l\u00e2u d\u00e0i, b\u1ec1n v\u1eefng.<\/p>\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n 7 c\u00e2u h\u1ecfi c\u1ed1t l\u00f5i \u0111\u1ec3 th\u1ea9m \u0111\u1ecbnh m\u1ed9t agency qu\u1ea3ng c\u00e1o, gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t nh\u1ea5t.<\/p>\n<h2 id=\"1-ho-hieu-ro-nganh-hang-va-muc-tieu-kinh-doanh-cua-ban-en-au\">1. H\u1ecd hi\u1ec3u r\u00f5 ng\u00e0nh h\u00e0ng v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n \u0111\u1ebfn \u0111\u00e2u?<\/h2>\n<p>\u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean v\u00e0 c\u0169ng l\u00e0 quan tr\u1ecdng nh\u1ea5t. M\u1ed9t agency gi\u1ecfi kh\u00f4ng ch\u1ec9 bi\u1ebft ch\u1ea1y qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n ph\u1ea3i hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n l\u00e0 ai, v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 h\u1ecd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n l\u00e0 g\u00ec.<\/p>\n<ul>\n<li><strong>T\u1ea1i sao quan tr\u1ecdng?<\/strong> N\u1ebfu agency kh\u00f4ng hi\u1ec3u b\u1ea1n b\u00e1n g\u00ec, b\u00e1n cho ai, v\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec (t\u0103ng doanh s\u1ed1, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng,&hellip;), th\u00ec m\u1ecdi chi\u1ebfn d\u1ecbch h\u1ecd ch\u1ea1y \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u1ea1c l\u00f5ng v\u00e0 l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch.<\/li>\n<li><strong>V\u00ed d\u1ee5:<\/strong> M\u1ed9t agency nh\u1eadn ch\u1ea1y qu\u1ea3ng c\u00e1o cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang cao c\u1ea5p nh\u01b0ng l\u1ea1i \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u1ef1 nh\u01b0 cho m\u1ed9t shop qu\u1ea7n \u00e1o b\u00ecnh d\u00e2n, t\u1eadp trung v\u00e0o khuy\u1ebfn m\u00e3i &ldquo;s\u1ed1c&rdquo; thay v\u00ec x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 \u0111\u1ed9c quy\u1ec1n. R\u00f5 r\u00e0ng, c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00e0 sai l\u1ea7m.<\/li>\n<li><strong>B\u1ea1n n\u00ean h\u1ecfi:<\/strong> &ldquo;Anh\/Ch\u1ecb c\u00f3 th\u1ec3 chia s\u1ebb v\u1ec1 nh\u1eefng chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng m\u00e0 agency \u0111\u00e3 th\u1ef1c hi\u1ec7n cho c\u00e1c kh\u00e1ch h\u00e0ng trong ng\u00e0nh h\u00e0ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 ch\u00fang t\u00f4i kh\u00f4ng?&rdquo; ho\u1eb7c &ldquo;D\u1ef1a tr\u00ean nh\u1eefng g\u00ec t\u00ecm hi\u1ec3u ban \u0111\u1ea7u, anh\/ch\u1ecb nh\u1eadn \u0111\u1ecbnh \u0111\u00e2u l\u00e0 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i tr\u00ean c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o s\u1ed1?&rdquo;<\/li>\n<\/ul>\n<h2 id=\"2-quy-trinh-lam-viec-cua-ho-co-minh-bach-va-chat-che-khong\">2. Quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd c\u00f3 minh b\u1ea1ch v\u00e0 ch\u1eb7t ch\u1ebd kh\u00f4ng?<\/h2>\n<p>S\u1ef1 minh b\u1ea1ch trong quy tr\u00ecnh l\u00e0m vi\u1ec7c l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin. B\u1ea1n c\u1ea7n bi\u1ebft r\u00f5 agency s\u1ebd l\u00e0m g\u00ec, l\u00e0m nh\u01b0 th\u1ebf n\u00e0o, v\u00e0 ti\u1ebfn \u0111\u1ed9 ra sao.<\/p>\n<ul>\n<li><strong>T\u1ea1i sao quan tr\u1ecdng?<\/strong> M\u1ed9t quy tr\u00ecnh r\u00f5 r\u00e0ng gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng theo d\u00f5i hi\u1ec7u qu\u1ea3, \u0111\u01b0a ra ph\u1ea3n h\u1ed3i k\u1ecbp th\u1eddi v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch agency v\u1eadn h\u00e0nh. Ng\u01b0\u1ee3c l\u1ea1i, s\u1ef1 m\u1eadp m\u1edd c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn hi\u1ec3u l\u1ea7m, ch\u1eadm tr\u1ec5 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c kh\u00f4ng nh\u01b0 mong \u0111\u1ee3i.<\/li>\n<li><strong>V\u00ed d\u1ee5:<\/strong> Agency A cung c\u1ea5p b\u00e1o c\u00e1o h\u00e0ng tu\u1ea7n chi ti\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o, gi\u1ea3i th\u00edch r\u00f5 c\u00e1c ch\u1ec9 s\u1ed1 (CTR, CPC, CPA, ROAS), v\u00e0 n\u00eau b\u1eadt nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c. Trong khi \u0111\u00f3, Agency B ch\u1ec9 g\u1eedi m\u1ed9t file s\u1ed1 li\u1ec7u kh\u00f4 khan, kh\u00f4ng c\u00f3 ph\u00e2n t\u00edch hay \u0111\u1ec1 xu\u1ea5t c\u1ee5 th\u1ec3.<\/li>\n<li><strong>B\u1ea1n n\u00ean h\u1ecfi:<\/strong> &ldquo;Quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a qu\u00fd c\u00f4ng ty di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o, t\u1eeb l\u00fac ti\u1ebfp nh\u1eadn y\u00eau c\u1ea7u \u0111\u1ebfn khi tri\u1ec3n khai v\u00e0 b\u00e1o c\u00e1o?&rdquo; ho\u1eb7c &ldquo;Ch\u00fang t\u00f4i s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o \u0111\u1ecbnh k\u1ef3 nh\u01b0 th\u1ebf n\u00e0o v\u00e0 n\u1ed9i dung b\u00e1o c\u00e1o bao g\u1ed3m nh\u1eefng g\u00ec?&rdquo;<\/li>\n<\/ul>\n<h2 id=\"3-ho-co-oi-ngu-chuyen-mon-phu-hop-va-kinh-nghiem-thuc-te-khong\">3. H\u1ecd c\u00f3 \u0111\u1ed9i ng\u0169 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p v\u00e0 kinh nghi\u1ec7m th\u1ef1c t\u1ebf kh\u00f4ng?<\/h2>\n<p>Agency qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 c\u1ea7n c\u00f3 t\u00ean tu\u1ed5i, m\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 \u0111\u1ee9ng sau. H\u1ecd c\u00f3 \u0111\u1ee7 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 kinh nghi\u1ec7m \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ph\u1ee9c t\u1ea1p kh\u00f4ng?<\/p>\n<ul>\n<li><strong>T\u1ea1i sao quan tr\u1ecdng?<\/strong> M\u1ed7i k\u00eanh qu\u1ea3ng c\u00e1o (Facebook, Google, TikTok) \u0111\u00f2i h\u1ecfi nh\u1eefng chuy\u00ean m\u00f4n v\u00e0 t\u01b0 duy kh\u00e1c nhau. M\u1ed9t \u0111\u1ed9i ng\u0169 am hi\u1ec3u s\u00e2u s\u1eafc t\u1eebng n\u1ec1n t\u1ea3ng, c\u1eadp nh\u1eadt li\u00ean t\u1ee5c c\u00e1c thu\u1eadt to\u00e1n v\u00e0 xu h\u01b0\u1edbng m\u1edbi s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n.<\/li>\n<li><strong>V\u00ed d\u1ee5:<\/strong> M\u1ed9t agency c\u00f3 \u0111\u1ed9i ng\u0169 chuy\u00ean vi\u00ean Google Ads ch\u1ee9ng nh\u1eadn b\u1edfi Google, c\u00f3 kinh nghi\u1ec7m tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Google Shopping ph\u1ee9c t\u1ea1p v\u1edbi ng\u00e2n s\u00e1ch l\u1edbn, ho\u1eb7c \u0111\u1ed9i ng\u0169 TikTok Ads hi\u1ec3u r\u00f5 c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/li>\n<li><strong>B\u1ea1n n\u00ean h\u1ecfi:<\/strong> &ldquo;\u0110\u1ed9i ng\u0169 s\u1ebd ph\u1ee5 tr\u00e1ch t\u00e0i kho\u1ea3n c\u1ee7a ch\u00fang t\u00f4i bao g\u1ed3m nh\u1eefng ai? Kinh nghi\u1ec7m v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd trong l\u0129nh v\u1ef1c n\u00e0y l\u00e0 g\u00ec?&rdquo; ho\u1eb7c &ldquo;Agency c\u00f3 nh\u1eefng ch\u1ee9ng nh\u1eadn ho\u1eb7c gi\u1ea3i th\u01b0\u1edfng n\u00e0o li\u00ean quan \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o s\u1ed1 kh\u00f4ng?&rdquo;<\/li>\n<\/ul>\n<h2 id=\"4-ho-o-luong-hieu-qua-chien-dich-bang-nhung-chi-so-nao-va-lam-the-nao-e-toi-uu\">4. H\u1ecd \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch b\u1eb1ng nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u?<\/h2>\n<p>Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t (KPIs) l\u00e0 th\u01b0\u1edbc \u0111o th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Agency c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh \u0111\u00fang KPIs v\u00e0 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3.<\/p>\n<ul>\n<li><strong>T\u1ea1i sao quan tr\u1ecdng?<\/strong> Nhi\u1ec1u agency c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 &ldquo;b\u1ec1 n\u1ed5i&rdquo; nh\u01b0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, l\u01b0\u1ee3t nh\u1ea5p m\u00e0 b\u1ecf qua c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng h\u01a1n li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee5c ti\u00eau kinh doanh nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, chi ph\u00ed m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (CPL), ho\u1eb7c l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o (ROAS).<\/li>\n<li><strong>Insight \u0111\u1eb7c bi\u1ec7t:<\/strong> M\u1ed9t insight b\u1ea1n c\u00f3 th\u1ec3 ch\u01b0a ngh\u0129 t\u1edbi l\u00e0 c\u00e1ch agency x\u1eed l\u00fd khi chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u1ea1t KPI. Thay v\u00ec \u0111\u1ed5 l\u1ed7i cho y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, agency chuy\u00ean nghi\u1ec7p s\u1ebd ch\u1ee7 \u0111\u1ed9ng ph\u00e2n t\u00edch nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5. V\u00ed d\u1ee5, h\u1ecd c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra trang \u0111\u00edch (landing page) c\u00f3 t\u1ed1c \u0111\u1ed9 t\u1ea3i ch\u1eadm, th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o kh\u00f4ng kh\u1edbp v\u1edbi n\u1ed9i dung trang \u0111\u00edch, ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn ch\u01b0a th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p. H\u1ecd s\u1ebd \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t c\u1ee5 th\u1ec3 \u0111\u1ec3 kh\u1eafc ph\u1ee5c, thay v\u00ec ch\u1ec9 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch hay gi\u00e1 th\u1ea7u.<\/li>\n<li><strong>B\u1ea1n n\u00ean h\u1ecfi:<\/strong> &ldquo;C\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh m\u00e0 qu\u00fd c\u00f4ng ty th\u01b0\u1eddng theo d\u00f5i cho m\u1ed9t chi\u1ebfn d\u1ecbch l\u00e0 g\u00ec?&rdquo; v\u00e0 &ldquo;Trong tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra, quy tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u c\u1ee7a qu\u00fd c\u00f4ng ty s\u1ebd di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o?&rdquo;<\/li>\n<\/ul>\n<h2 id=\"5-ngan-sach-e-xuat-co-hop-ly-va-co-chien-luoc-phan-bo-ro-rang-khong\">5. Ng\u00e2n s\u00e1ch \u0111\u1ec1 xu\u1ea5t c\u00f3 h\u1ee3p l\u00fd v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 r\u00f5 r\u00e0ng kh\u00f4ng?<\/h2>\n<p>Ng\u00e2n s\u00e1ch l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 nh\u1ea1y c\u1ea3m. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o ng\u00e2n s\u00e1ch \u0111\u1ec1 xu\u1ea5t l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4, m\u1ee5c ti\u00eau v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ea7u t\u01b0 c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi c\u00f3 s\u1ef1 ph\u00e2n b\u1ed5 h\u1ee3p l\u00fd.<\/p>\n<ul>\n<li><strong>T\u1ea1i sao quan tr\u1ecdng?<\/strong> M\u1ed9t s\u1ed1 agency c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng con s\u1ed1 &ldquo;tr\u00ean tr\u1eddi&rdquo; ho\u1eb7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch m\u1ed9t c\u00e1ch thi\u1ebfu logic, v\u00ed d\u1ee5 d\u1ed3n ph\u1ea7n l\u1edbn ng\u00e2n s\u00e1ch v\u00e0o c\u00e1c k\u00eanh c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p ho\u1eb7c kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>V\u00ed d\u1ee5:<\/strong> V\u1edbi m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, ng\u00e2n s\u00e1ch n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean cho c\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm Google Ads (khi kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u r\u00f5 r\u00e0ng) ho\u1eb7c qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i tr\u00ean Facebook\/TikTok. N\u1ebfu m\u1ee5c ti\u00eau l\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ng\u00e2n s\u00e1ch c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 nhi\u1ec1u h\u01a1n cho qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb ho\u1eb7c video ng\u1eafn.<\/li>\n<li><strong>B\u1ea1n n\u00ean h\u1ecfi:<\/strong> &ldquo;Ng\u00e2n s\u00e1ch \u0111\u1ec1 xu\u1ea5t n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nh\u1eefng c\u01a1 s\u1edf n\u00e0o?&rdquo; ho\u1eb7c &ldquo;T\u1ef7 l\u1ec7 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch d\u1ef1 ki\u1ebfn gi\u1eefa c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o (Facebook, Google, TikTok&hellip;) l\u00e0 bao nhi\u00eau v\u00e0 d\u1ef1a tr\u00ean logic n\u00e0o?&rdquo;<\/li>\n<\/ul>\n<h2 id=\"6-ho-co-kinh-nghiem-lam-viec-voi-cac-doanh-nghiep-sme-viet-nam-khong\">6. H\u1ecd c\u00f3 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c doanh nghi\u1ec7p SME Vi\u1ec7t Nam kh\u00f4ng?<\/h2>\n<p>H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u0103n h\u00f3a kinh doanh v\u00e0 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd t\u1ea1i Vi\u1ec7t Nam c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang. M\u1ed9t agency hi\u1ec3u r\u00f5 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd c\u00f3 l\u1ee3i th\u1ebf h\u01a1n.<\/p>\n<ul>\n<li><strong>T\u1ea1i sao quan tr\u1ecdng?<\/strong> M\u1ed9t agency ch\u1ec9 quen l\u00e0m vi\u1ec7c v\u1edbi th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh ho\u1eb7c c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/li>\n<li><strong>V\u00ed d\u1ee5:<\/strong> Hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c ng\u00e0y l\u1ec5, s\u1ef1 ki\u1ec7n v\u0103n h\u00f3a \u0111\u1eb7c tr\u01b0ng c\u1ee7a Vi\u1ec7t Nam \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p (v\u00ed d\u1ee5: chi\u1ebfn d\u1ecbch T\u1ebft, 1\/6, 20\/10), ho\u1eb7c am hi\u1ec3u c\u00e1c quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng t\u1ea1i Vi\u1ec7t Nam.<\/li>\n<li><strong>B\u1ea1n n\u00ean h\u1ecfi:<\/strong> &ldquo;Qu\u00fd c\u00f4ng ty \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng doanh nghi\u1ec7p SME Vi\u1ec7t Nam n\u00e0o?&rdquo; ho\u1eb7c &ldquo;Anh\/Ch\u1ecb c\u00f3 th\u1ec3 chia s\u1ebb m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch agency \u0111\u00e3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam kh\u00f4ng?&rdquo;<\/li>\n<\/ul>\n<h2 id=\"7-ieu-khoan-hop-ong-co-ro-rang-cong-bang-va-bao-ve-quyen-loi-cua-ca-hai-ben-khong\">7. \u0110i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng c\u00f3 r\u00f5 r\u00e0ng, c\u00f4ng b\u1eb1ng v\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ee7a c\u1ea3 hai b\u00ean kh\u00f4ng?<\/h2>\n<p>H\u1ee3p \u0111\u1ed3ng l\u00e0 v\u0103n b\u1ea3n ph\u00e1p l\u00fd r\u00e0ng bu\u1ed9c. H\u00e3y \u0111\u1ecdc k\u1ef9 v\u00e0 hi\u1ec3u r\u00f5 t\u1eebng \u0111i\u1ec1u kho\u1ea3n tr\u01b0\u1edbc khi k\u00fd.<\/p>\n<ul>\n<li><strong>T\u1ea1i sao quan tr\u1ecdng?<\/strong> C\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u1ec1 ph\u1ea1m vi c\u00f4ng vi\u1ec7c, th\u1eddi h\u1ea1n h\u1ee3p \u0111\u1ed3ng, quy\u1ec1n s\u1edf h\u1eefu d\u1eef li\u1ec7u, \u0111i\u1ec1u kho\u1ea3n thanh to\u00e1n, v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n ch\u1ea5m d\u1ee9t h\u1ee3p \u0111\u1ed3ng c\u1ea7n \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u1ec3 tr\u00e1nh tranh ch\u1ea5p sau n\u00e0y.<\/li>\n<li><strong>V\u00ed d\u1ee5:<\/strong> H\u1ee3p \u0111\u1ed3ng c\u1ea7n n\u00eau r\u00f5 agency ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o, b\u1ea1n c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o t\u00e0i kho\u1ea3n \u0111\u00f3 b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, ho\u1eb7c quy \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u1ec1 vi\u1ec7c b\u00e0n giao t\u00e0i kho\u1ea3n v\u00e0 d\u1eef li\u1ec7u khi h\u1ee3p \u0111\u1ed3ng k\u1ebft th\u00fac.<\/li>\n<li><strong>B\u1ea1n n\u00ean h\u1ecfi:<\/strong> &ldquo;C\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u1ec1 quy\u1ec1n s\u1edf h\u1eefu d\u1eef li\u1ec7u v\u00e0 t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh nh\u01b0 th\u1ebf n\u00e0o trong h\u1ee3p \u0111\u1ed3ng?&rdquo; ho\u1eb7c &ldquo;C\u00f3 nh\u1eefng \u0111i\u1ec1u kho\u1ea3n n\u00e0o c\u1ea7n \u0111\u1eb7c bi\u1ec7t l\u01b0u \u00fd khi xem x\u00e9t h\u1ee3p \u0111\u1ed3ng kh\u00f4ng?&rdquo;<\/li>\n<\/ul>\n<h3 id=\"loi-ket\">L\u1eddi k\u1ebft<\/h3>\n<p>Vi\u1ec7c l\u1ef1a ch\u1ecdn m\u1ed9t agency qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u00f2i h\u1ecfi s\u1ef1 t\u00ecm hi\u1ec3u v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng. B\u1eb1ng c\u00e1ch \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 l\u1eafng nghe c\u00e2u tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch th\u1ea5u \u0111\u00e1o, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng h\u00e0nh l\u00fd t\u01b0\u1edfng, gi\u00fap doanh nghi\u1ec7p c\u1ee7a m\u00ecnh b\u1ee9t ph\u00e1 tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1ed1.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t agency am hi\u1ec3u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, gi\u00e0u kinh nghi\u1ec7m tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Facebook, Google, TikTok Ads v\u00e0 lu\u00f4n \u0111\u1eb7t m\u1ee5c ti\u00eau kinh doanh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi AdsFly \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft. Ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng l\u1eafng nghe v\u00e0 c\u00f9ng b\u1ea1n x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<p class=\"image-credit\"><em>Photo by <a href=\"https:\/\/unsplash.com\/@proxyclick?utm_source=agency-seo-publisher&#038;utm_medium=referral\" rel=\"nofollow noopener\" target=\"_blank\">Proxyclick Visitor Management System<\/a> on <a href=\"https:\/\/unsplash.com\/?utm_source=agency-seo-publisher&#038;utm_medium=referral\" rel=\"nofollow noopener\" target=\"_blank\">Unsplash<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1eebng v\u1ed9i k\u00fd h\u1ee3p \u0111\u1ed3ng v\u1edbi agency qu\u1ea3ng c\u00e1o! AdsFly m\u00e1ch b\u1ea1n 7 c\u00e2u h\u1ecfi then ch\u1ed1t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c.<\/p>","protected":false},"author":2,"featured_media":20440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[78,77,130,37,91,133,132,59,46,131],"class_list":["post-20441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy","tag-agency-quang-cao","tag-chay-quang-cao-facebook","tag-chay-quang-cao-google","tag-chay-quang-cao-tiktok","tag-chien-luoc-marketing","tag-danh-gia-agency","tag-hop-dong-agency","tag-marketing-online","tag-sme-viet-nam","tag-tu-van-marketing"],"_links":{"self":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/comments?post=20441"}],"version-history":[{"count":0,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/media\/20440"}],"wp:attachment":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/media?parent=20441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/categories?post=20441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/tags?post=20441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}