{"id":20331,"date":"2026-07-30T22:07:19","date_gmt":"2026-07-30T15:07:19","guid":{"rendered":"https:\/\/ads-fly.com\/huong-dan-theo-doi-chuyen-doi-google-ads\/"},"modified":"2026-07-30T22:07:19","modified_gmt":"2026-07-30T15:07:19","slug":"huong-dan-theo-doi-chuyen-doi-google-ads","status":"publish","type":"post","link":"https:\/\/ads-fly.com\/en\/huong-dan-theo-doi-chuyen-doi-google-ads\/","title":{"rendered":"Theo D\u00f5i Chuy\u1ec3n \u0110\u1ed5i Google Ads: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft A-Z"},"content":{"rendered":"<p>B\u1ea1n \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads v\u00e0 t\u1ef1 h\u1ecfi li\u1ec7u nh\u1eefng \u0111\u1ed3ng ti\u1ec1n chi ra c\u00f3 th\u1ef1c s\u1ef1 mang l\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u01a1n h\u00e0ng hay nh\u1eefng h\u00e0nh \u0111\u1ed9ng gi\u00e1 tr\u1ecb kh\u00e1c cho doanh nghi\u1ec7p? N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 &ldquo;ch\u01b0a ch\u1eafc&rdquo; ho\u1eb7c &ldquo;kh\u00f4ng bi\u1ebft ch\u1eafc&rdquo;, th\u00ec b\u00e0i vi\u1ebft n\u00e0y ch\u00ednh l\u00e0 d\u00e0nh cho b\u1ea1n.<\/p>\n<p>Vi\u1ec7c thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i (conversion tracking) trong Google Ads kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t b\u01b0\u1edbc k\u1ef9 thu\u1eadt, m\u00e0 n\u00f3 l\u00e0 kim ch\u1ec9 nam gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch, t\u1eebng nh\u00f3m qu\u1ea3ng c\u00e1o, th\u1eadm ch\u00ed t\u1eebng t\u1eeb kh\u00f3a hay m\u1eabu qu\u1ea3ng c\u00e1o. Thi\u1ebfu n\u00f3, b\u1ea1n ch\u1ec9 \u0111ang &ldquo;\u0111\u1ed1t ti\u1ec1n&rdquo; m\u1ed9t c\u00e1ch m\u00f9 qu\u00e1ng.<\/p>\n<p>\u1ede AdsFly, ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng c\u00e1c ch\u1ee7 doanh nghi\u1ec7p SME Vi\u1ec7t Nam th\u01b0\u1eddng b\u1eadn r\u1ed9n v\u1edbi vi\u1ec7c v\u1eadn h\u00e0nh kinh doanh c\u1ed1t l\u00f5i. Vi\u1ec7c t\u1ed1i \u01b0u c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o \u0111\u00f4i khi tr\u1edf th\u00e0nh m\u1ed9t g\u00e1nh n\u1eb7ng. Tuy nhi\u00ean, hi\u1ec3u \u0111\u00fang v\u1ec1 c\u00e1ch Google Ads \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 th\u00f4ng minh h\u01a1n.<\/p>\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o c\u00e1ch thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i Google Ads m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, gi\u00fap b\u1ea1n nh\u00ecn th\u1ea5y b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 ROI (T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n) t\u1eeb ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n<h2 id=\"tai-sao-theo-doi-chuyen-oi-google-ads-lai-quan-trong-en-vay\">T\u1ea1i Sao Theo D\u00f5i Chuy\u1ec3n \u0110\u1ed5i Google Ads L\u1ea1i Quan Tr\u1ecdng \u0110\u1ebfn V\u1eady?<\/h2>\n<p>H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang l\u00e1i xe tr\u00ean m\u1ed9t con \u0111\u01b0\u1eddng xa l\u1ea1 m\u00e0 kh\u00f4ng c\u00f3 GPS hay b\u1ea3n \u0111\u1ed3. B\u1ea1n c\u00f3 th\u1ec3 \u0111i \u0111\u00fang h\u01b0\u1edbng, nh\u01b0ng kh\u1ea3 n\u0103ng b\u1ecb l\u1ea1c l\u00e0 r\u1ea5t cao v\u00e0 s\u1ebd t\u1ed1n nhi\u1ec1u th\u1eddi gian, nhi\u00ean li\u1ec7u h\u01a1n d\u1ef1 ki\u1ebfn. Theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i trong Google Ads c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady.<\/p>\n<p>N\u00f3 gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi c\u1ed1t l\u00f5i:<\/p>\n<ul>\n<li><strong>Chi\u1ebfn d\u1ecbch n\u00e0o \u0111ang mang l\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (leads)?<\/strong><\/li>\n<li><strong>Nh\u00f3m qu\u1ea3ng c\u00e1o n\u00e0o t\u1ea1o ra nhi\u1ec1u \u0111\u01a1n h\u00e0ng nh\u1ea5t?<\/strong><\/li>\n<li><strong>T\u1eeb kh\u00f3a n\u00e0o th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y doanh s\u1ed1?<\/strong><\/li>\n<li><strong>M\u1eabu qu\u1ea3ng c\u00e1o n\u00e0o thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o v\u00e0 chuy\u1ec3n \u0111\u1ed5i?<\/strong><\/li>\n<li><strong>Ng\u00e2n s\u00e1ch \u0111ang \u0111\u01b0\u1ee3c chi ti\u00eau hi\u1ec7u qu\u1ea3 \u1edf \u0111\u00e2u?<\/strong><\/li>\n<\/ul>\n<p>N\u1ebfu kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u n\u00e0y, b\u1ea1n s\u1ebd kh\u00f3 l\u00f2ng bi\u1ebft n\u00ean t\u0103ng ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch n\u00e0o, n\u00ean d\u1eebng nh\u00f3m qu\u1ea3ng c\u00e1o n\u00e0o, hay n\u00ean t\u1ed1i \u01b0u l\u1ea1i m\u1eabu qu\u1ea3ng c\u00e1o n\u00e0o. V\u1ec1 l\u00e2u d\u00e0i, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00e0 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i kinh doanh.<\/p>\n<p>V\u00ed d\u1ee5, m\u1ed9t ch\u1ee7 c\u1eeda h\u00e0ng th\u1eddi trang online c\u00f3 th\u1ec3 th\u1ea5y chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o gi\u00e0y d\u00e9p c\u00f3 l\u01b0\u1ee3t nh\u1ea5p cao, nh\u01b0ng n\u1ebfu kh\u00f4ng theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i, h\u1ecd kh\u00f4ng bi\u1ebft li\u1ec7u nh\u1eefng l\u01b0\u1ee3t nh\u1ea5p \u0111\u00f3 c\u00f3 th\u1ef1c s\u1ef1 d\u1eabn \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng hay ch\u1ec9 l\u00e0 xem cho vui. Khi c\u00f3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i, h\u1ecd ph\u00e1t hi\u1ec7n ra m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn &ldquo;gi\u00e0y ch\u1ea1y b\u1ed9 n\u1eef&rdquo; mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng cao g\u1ea5p 3 l\u1ea7n so v\u1edbi c\u00e1c nh\u00f3m kh\u00e1c, d\u00f9 l\u01b0\u1ee3t nh\u1ea5p kh\u00f4ng ph\u1ea3i cao nh\u1ea5t. T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 t\u1eadp trung ng\u00e2n s\u00e1ch v\u00e0o nh\u00f3m n\u00e0y.<\/p>\n<h2 id=\"cac-loai-chuyen-oi-pho-bien-can-theo-doi-cho-doanh-nghiep-sme\">C\u00e1c Lo\u1ea1i Chuy\u1ec3n \u0110\u1ed5i Ph\u1ed5 Bi\u1ebfn C\u1ea7n Theo D\u00f5i Cho Doanh Nghi\u1ec7p SME<\/h2>\n<p>&ldquo;Chuy\u1ec3n \u0111\u1ed5i&rdquo; kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n, m\u1ed9t chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o m\u00e0 b\u1ea1n coi l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p SME Vi\u1ec7t Nam, c\u00e1c lo\u1ea1i chuy\u1ec3n \u0111\u1ed5i ph\u1ed5 bi\u1ebfn th\u01b0\u1eddng bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Mua h\u00e0ng th\u00e0nh c\u00f4ng:<\/strong> \u0110\u00e2y l\u00e0 chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng nh\u1ea5t, khi kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t giao d\u1ecbch thanh to\u00e1n tr\u00ean website.<\/li>\n<li><strong>G\u1eedi bi\u1ec3u m\u1eabu li\u00ean h\u1ec7\/Y\u00eau c\u1ea7u b\u00e1o gi\u00e1:<\/strong> Thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u1ed9i ng\u0169 sales t\u01b0 v\u1ea5n.<\/li>\n<li><strong>G\u1ecdi \u0111i\u1ec7n tho\u1ea1i:<\/strong> Kh\u00e1ch h\u00e0ng nh\u1ea5p v\u00e0o s\u1ed1 \u0111i\u1ec7n tho\u1ea1i hi\u1ec3n th\u1ecb tr\u00ean qu\u1ea3ng c\u00e1o ho\u1eb7c website.<\/li>\n<li><strong>\u0110\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin\/T\u1ea3i t\u00e0i li\u1ec7u:<\/strong> X\u00e2y d\u1ef1ng danh s\u00e1ch email ho\u1eb7c thu th\u1eadp th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m.<\/li>\n<li><strong>Ho\u00e0n th\u00e0nh quy tr\u00ecnh \u0111\u0103ng k\u00fd:<\/strong> V\u00ed d\u1ee5, \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n tr\u00ean n\u1ec1n t\u1ea3ng d\u1ecbch v\u1ee5.<\/li>\n<li><strong>Th\u1eddi gian tr\u00ean trang\/S\u1ed1 trang xem:<\/strong> \u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi website.<\/li>\n<\/ul>\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang lo\u1ea1i chuy\u1ec3n \u0111\u1ed5i c\u1ea7n theo d\u00f5i ngay t\u1eeb \u0111\u1ea7u s\u1ebd gi\u00fap b\u1ea1n thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 mang l\u1ea1i gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p.<\/p>\n<h2 id=\"huong-dan-thiet-lap-theo-doi-chuyen-oi-google-ads-chi-tiet\">H\u01b0\u1edbng D\u1eabn Thi\u1ebft L\u1eadp Theo D\u00f5i Chuy\u1ec3n \u0110\u1ed5i Google Ads Chi Ti\u1ebft<\/h2>\n<p>Google Ads cung c\u1ea5p nhi\u1ec1u c\u00e1ch \u0111\u1ec3 thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i, t\u1eeb \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn ph\u1ee9c t\u1ea1p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n nh\u1ea5t, t\u1eadp trung v\u00e0o vi\u1ec7c theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean website \u2013 lo\u1ea1i h\u00ecnh ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n<p><strong>B\u01b0\u1edbc 1: T\u1ea1o H\u00e0nh \u0110\u1ed9ng Chuy\u1ec3n \u0110\u1ed5i Trong Google Ads<\/strong><\/p>\n<ol>\n<li>\u0110\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Ads c\u1ee7a b\u1ea1n.<\/li>\n<li>Nh\u1ea5p v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng &ldquo;C\u00f4ng c\u1ee5 v\u00e0 C\u00e0i \u0111\u1eb7t&rdquo; (h\u00ecnh c\u1edd l\u00ea) \u1edf g\u00f3c tr\u00ean b\u00ean ph\u1ea3i.<\/li>\n<li>Trong m\u1ee5c &ldquo;\u0110o l\u01b0\u1eddng&rdquo;, ch\u1ecdn &ldquo;Chuy\u1ec3n \u0111\u1ed5i&rdquo;.<\/li>\n<li>Nh\u1ea5p v\u00e0o n\u00fat &ldquo;+&rdquo; \u0111\u1ec3 t\u1ea1o m\u1ed9t h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i m\u1edbi.<\/li>\n<li>Ch\u1ecdn &ldquo;Trang web&rdquo; l\u00e0m lo\u1ea1i h\u00ecnh b\u1ea1n mu\u1ed1n theo d\u00f5i.<\/li>\n<li>Nh\u1eadp t\u00ean mi\u1ec1n website c\u1ee7a b\u1ea1n v\u00e0 nh\u1ea5p &ldquo;Ti\u1ebfp t\u1ee5c&rdquo;.<\/li>\n<li>Google Ads s\u1ebd qu\u00e9t website c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c t\u00f9y ch\u1ecdn theo d\u00f5i. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn &ldquo;Th\u00eam h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i th\u1ee7 c\u00f4ng&rdquo; \u0111\u1ec3 c\u00f3 to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t.<\/li>\n<li><strong>Ch\u1ecdn danh m\u1ee5c:<\/strong> Ch\u1ecdn danh m\u1ee5c ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5: &ldquo;Mua h\u00e0ng&rdquo;, &ldquo;Li\u00ean h\u1ec7&rdquo;, &ldquo;\u0110\u0103ng k\u00fd&rdquo;).<\/li>\n<li><strong>\u0110\u1eb7t t\u00ean chuy\u1ec3n \u0111\u1ed5i:<\/strong> \u0110\u1eb7t t\u00ean r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u (v\u00ed d\u1ee5: &ldquo;\u0110\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng&rdquo;, &ldquo;Y\u00eau c\u1ea7u t\u01b0 v\u1ea5n qua form&rdquo;).<\/li>\n<li><strong>Gi\u00e1 tr\u1ecb:<\/strong>\n<ul>\n<li>&ldquo;S\u1eed d\u1ee5ng c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c nhau cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i&rdquo;: N\u1ebfu gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng thay \u0111\u1ed5i (v\u00ed d\u1ee5: b\u00e1n nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m).<\/li>\n<li>&ldquo;S\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t gi\u00e1 tr\u1ecb cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i&rdquo;: N\u1ebfu gi\u00e1 tr\u1ecb c\u1ed1 \u0111\u1ecbnh (v\u00ed d\u1ee5: ph\u00ed \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5).<\/li>\n<li>&ldquo;Kh\u00f4ng s\u1eed d\u1ee5ng gi\u00e1 tr\u1ecb&rdquo;: N\u1ebfu kh\u00f4ng th\u1ec3 g\u00e1n gi\u00e1 tr\u1ecb ti\u1ec1n t\u1ec7 tr\u1ef1c ti\u1ebfp.<\/li>\n<li>B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp m\u1ed9t gi\u00e1 tr\u1ecb \u01b0\u1edbc t\u00ednh n\u1ebfu kh\u00f4ng theo d\u00f5i tr\u1ef1c ti\u1ebfp.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0110\u1ebfm:<\/strong>\n<ul>\n<li>&ldquo;M\u1ed7i&rdquo;: \u0110\u1ebfm m\u1ecdi chuy\u1ec3n \u0111\u1ed5i (th\u01b0\u1eddng d\u00f9ng cho mua h\u00e0ng).<\/li>\n<li>&ldquo;M\u1ed9t&rdquo;: Ch\u1ec9 \u0111\u1ebfm m\u1ed9t chuy\u1ec3n \u0111\u1ed5i m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p (th\u01b0\u1eddng d\u00f9ng cho leads).<\/li>\n<\/ul>\n<\/li>\n<li><strong>C\u1eeda s\u1ed5 quy \u0111\u1ed5i:<\/strong> Th\u1eddi gian Google Ads ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i sau khi ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o (m\u1eb7c \u0111\u1ecbnh l\u00e0 30 ng\u00e0y, c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh).<\/li>\n<li><strong>C\u1eeda s\u1ed5 quy \u0111\u1ed5i xem l\u1ea1i:<\/strong> Th\u1eddi gian Google Ads ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i sau khi ng\u01b0\u1eddi d\u00f9ng xem qu\u1ea3ng c\u00e1o (\u00e1p d\u1ee5ng cho qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb).<\/li>\n<li><strong>Bao g\u1ed3m trong &ldquo;Chuy\u1ec3n \u0111\u1ed5i&rdquo;:<\/strong> Ch\u1ecdn &ldquo;C\u00f3&rdquo; \u0111\u1ec3 Google Ads s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/li>\n<li>Nh\u1ea5p &ldquo;Xong&rdquo;.<\/li>\n<\/ol>\n<p><strong>B\u01b0\u1edbc 2: C\u00e0i \u0110\u1eb7t Th\u1ebb Theo D\u00f5i Chuy\u1ec3n \u0110\u1ed5i<\/strong><\/p>\n<p>Sau khi t\u1ea1o h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i, Google Ads s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t &ldquo;Th\u1ebb Google&rdquo; (Google Tag) to\u00e0n c\u1ee5c v\u00e0 &ldquo;M\u00e3 s\u1ef1 ki\u1ec7n&rdquo; (Event Snippet) cho t\u1eebng chuy\u1ec3n \u0111\u1ed5i c\u1ee5 th\u1ec3.<\/p>\n<p>C\u00f3 hai ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh \u0111\u1ec3 c\u00e0i \u0111\u1eb7t:<\/p>\n<ol>\n<li>\n<p><strong>Qua Google Tag Manager (GTM) \u2013 Khuy\u1ebfn kh\u00edch:<\/strong><\/p>\n<ul>\n<li>N\u1ebfu b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng GTM, \u0111\u00e2y l\u00e0 c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 linh ho\u1ea1t nh\u1ea5t. B\u1ea1n ch\u1ec9 c\u1ea7n c\u00e0i \u0111\u1eb7t Th\u1ebb Google to\u00e0n c\u1ee5c m\u1ed9t l\u1ea7n.<\/li>\n<li>Sau \u0111\u00f3, t\u1ea1o c\u00e1c th\u1ebb &ldquo;Google Ads Conversion Tracking&rdquo; ri\u00eang cho t\u1eebng h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i, s\u1eed d\u1ee5ng M\u00e3 s\u1ef1 ki\u1ec7n v\u00e0 Nh\u00e3n chuy\u1ec3n \u0111\u1ed5i (Conversion ID &amp; Label) \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/li>\n<li>Thi\u1ebft l\u1eadp c\u00e1c &ldquo;Tr\u00ecnh k\u00edch ho\u1ea1t&rdquo; (Triggers) \u0111\u1ec3 th\u1ebb ch\u1ec9 ch\u1ea1y khi h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i x\u1ea3y ra (v\u00ed d\u1ee5: khi truy c\u1eadp trang &ldquo;C\u1ea3m \u01a1n&rdquo; sau khi \u0111\u1eb7t h\u00e0ng, ho\u1eb7c khi nh\u1ea5p v\u00e0o n\u00fat &ldquo;G\u1eedi li\u00ean h\u1ec7&rdquo;).<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>C\u00e0i \u0111\u1eb7t tr\u1ef1c ti\u1ebfp v\u00e0o m\u00e3 ngu\u1ed3n website:<\/strong><\/p>\n<ul>\n<li>B\u1ea1n c\u1ea7n sao ch\u00e9p \u0111o\u1ea1n m\u00e3 &ldquo;Th\u1ebb Google&rdquo; v\u00e0 d\u00e1n v\u00e0o ph\u1ea7n <code>&lt;head&gt;<\/code> c\u1ee7a m\u1ecdi trang tr\u00ean website.<\/li>\n<li>Sau \u0111\u00f3, sao ch\u00e9p \u0111o\u1ea1n m\u00e3 &ldquo;M\u00e3 s\u1ef1 ki\u1ec7n&rdquo; v\u00e0 d\u00e1n v\u00e0o ph\u1ea7n <code>&lt;head&gt;<\/code> c\u1ee7a trang ho\u1eb7c v\u1ecb tr\u00ed k\u00edch ho\u1ea1t h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5: trang &ldquo;C\u1ea3m \u01a1n&rdquo; sau khi \u0111\u1eb7t h\u00e0ng).<\/li>\n<li><strong>L\u01b0u \u00fd:<\/strong> Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c v\u1ec1 code v\u00e0 c\u00f3 th\u1ec3 g\u00e2y r\u1ee7i ro n\u1ebfu th\u1ef1c hi\u1ec7n sai. N\u1ebfu b\u1ea1n kh\u00f4ng r\u00e0nh v\u1ec1 k\u1ef9 thu\u1eadt, h\u00e3y nh\u1edd \u0111\u1ebfn s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a \u0111\u1ed9i ng\u0169 IT ho\u1eb7c agency.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>B\u01b0\u1edbc 3: X\u00e1c Minh v\u00e0 Ki\u1ec3m Tra<\/strong><\/p>\n<p>Sau khi c\u00e0i \u0111\u1eb7t th\u1ebb, h\u00e3y th\u1ef1c hi\u1ec7n m\u1ed9t v\u00e0i h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i gi\u1ea3 l\u1eadp (v\u00ed d\u1ee5: t\u1ef1 \u0111\u1eb7t m\u1ed9t \u0111\u01a1n h\u00e0ng demo, ho\u1eb7c g\u1eedi m\u1ed9t form li\u00ean h\u1ec7 th\u1eed) \u0111\u1ec3 ki\u1ec3m tra xem Google Ads c\u00f3 ghi nh\u1eadn \u0111\u00fang kh\u00f4ng.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ti\u1ec7n \u00edch &ldquo;Google Tag Assistant&rdquo; (m\u1ed9t extension c\u1ee7a Chrome) \u0111\u1ec3 ki\u1ec3m tra xem c\u00e1c th\u1ebb Google c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng ch\u00ednh x\u00e1c tr\u00ean website c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n<h2 id=\"insight-chuyen-sau-loi-thuong-gap-khi-thiet-lap-theo-doi-chuyen-oi\">Insight Chuy\u00ean S\u00e2u: L\u1ed7i Th\u01b0\u1eddng G\u1eb7p Khi Thi\u1ebft L\u1eadp Theo D\u00f5i Chuy\u1ec3n \u0110\u1ed5i<\/h2>\n<p>Nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n kh\u00f4ng ph\u1ea3i v\u00ec quy tr\u00ecnh ph\u1ee9c t\u1ea1p, m\u00e0 v\u00ec nh\u1eefng l\u1ed7i nh\u1ecf nh\u01b0ng tai h\u1ea1i sau \u0111\u00e2y:<\/p>\n<ul>\n<li><strong>Theo d\u00f5i sai h\u00e0nh \u0111\u1ed9ng:<\/strong> \u0110\u1eb7t m\u1ee5c ti\u00eau theo d\u00f5i nh\u1eefng h\u00e0nh \u0111\u1ed9ng kh\u00f4ng th\u1ef1c s\u1ef1 mang l\u1ea1i gi\u00e1 tr\u1ecb kinh doanh. V\u00ed d\u1ee5, theo d\u00f5i l\u01b0\u1ee3t click v\u00e0o n\u00fat &ldquo;Th\u00eam v\u00e0o gi\u1ecf h\u00e0ng&rdquo; nh\u01b0ng kh\u00f4ng theo d\u00f5i \u0111\u1ebfn b\u01b0\u1edbc &ldquo;Thanh to\u00e1n th\u00e0nh c\u00f4ng&rdquo;. \u0110i\u1ec1u n\u00e0y khi\u1ebfn b\u1ea1n ngh\u0129 r\u1eb1ng chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3, nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf h\u00e0ng h\u00e0ng lo\u1ea1t.<\/li>\n<li><strong>Thi\u1ebfu m\u00e3 theo d\u00f5i tr\u00ean trang c\u1ea3m \u01a1n:<\/strong> \u0110\u00e2y l\u00e0 l\u1ed7i c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn. Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng, nh\u01b0ng m\u00e3 theo d\u00f5i l\u1ea1i ch\u1ec9 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t tr\u00ean trang gi\u1ecf h\u00e0ng ho\u1eb7c trang thanh to\u00e1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i trang &ldquo;C\u1ea3m \u01a1n&rdquo; (trang hi\u1ec3n th\u1ecb sau khi giao d\u1ecbch th\u00e0nh c\u00f4ng). K\u1ebft qu\u1ea3 l\u00e0 Google Ads kh\u00f4ng ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i, ho\u1eb7c ghi nh\u1eadn sai.<\/li>\n<li><strong>S\u1eed d\u1ee5ng &ldquo;\u0110\u1ebfm: M\u1ed7i&rdquo; cho m\u1ecdi tr\u01b0\u1eddng h\u1ee3p:<\/strong> Khi b\u1ea1n mu\u1ed1n \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (leads), vi\u1ec7c d\u00f9ng &ldquo;\u0110\u1ebfm: M\u1ed7i&rdquo; c\u00f3 th\u1ec3 khi\u1ebfn m\u1ed9t ng\u01b0\u1eddi d\u00f9ng g\u1eedi form nhi\u1ec1u l\u1ea7n b\u1ecb t\u00ednh l\u00e0 nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i kh\u00e1c nhau, l\u00e0m sai l\u1ec7ch \u0111\u00e1nh gi\u00e1 v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch hay t\u1eeb kh\u00f3a.<\/li>\n<li><strong>Kh\u00f4ng thi\u1ebft l\u1eadp gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i (khi c\u00f3 th\u1ec3):<\/strong> N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh ho\u1eb7c bi\u1ebft gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed9t \u0111\u01a1n h\u00e0ng, vi\u1ec7c thi\u1ebft l\u1eadp &ldquo;Gi\u00e1 tr\u1ecb&rdquo; s\u1ebd gi\u00fap Google Ads t\u1ed1i \u01b0u h\u00f3a t\u1ed1t h\u01a1n \u0111\u1ec3 mang v\u1ec1 nh\u1eefng chuy\u1ec3n \u0111\u1ed5i c\u00f3 gi\u00e1 tr\u1ecb cao.<\/li>\n<li><strong>Ch\u1ec9 d\u1ef1a v\u00e0o Google Ads m\u00e0 b\u1ecf qua Google Analytics:<\/strong> Google Analytics cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean website. Vi\u1ec7c t\u00edch h\u1ee3p Google Ads v\u1edbi Google Analytics s\u1ebd cho b\u1ea1n b\u1ee9c tranh to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p><strong>M\u1ed9t v\u00ed d\u1ee5 th\u1ef1c t\u1ebf gi\u1ea3 \u0111\u1ecbnh:<\/strong> M\u1ed9t c\u00f4ng ty cung c\u1ea5p ph\u1ea7n m\u1ec1m CRM cho SME ban \u0111\u1ea7u ch\u1ec9 theo d\u00f5i h\u00e0nh \u0111\u1ed9ng &ldquo;Nh\u1ea5p v\u00e0o n\u00fat \u0110\u0103ng k\u00fd d\u00f9ng th\u1eed&rdquo; nh\u01b0 m\u1ed9t chuy\u1ec3n \u0111\u1ed5i. Sau m\u1ed9t th\u1eddi gian ch\u1ea1y qu\u1ea3ng c\u00e1o, h\u1ecd th\u1ea5y ch\u1ec9 s\u1ed1 n\u00e0y r\u1ea5t cao, nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed l\u1ea1i r\u1ea5t th\u1ea5p. Khi AdsFly h\u1ed7 tr\u1ee3, ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t thay \u0111\u1ed5i &ldquo;h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i ch\u00ednh&rdquo; th\u00e0nh &ldquo;ho\u00e0n th\u00e0nh \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed&rdquo; v\u00e0 c\u00e0i \u0111\u1eb7t m\u1ed9t &ldquo;chuy\u1ec3n \u0111\u1ed5i ph\u1ee5&rdquo; cho h\u00e0nh \u0111\u1ed9ng &ldquo;nh\u1ea5p n\u00fat \u0111\u0103ng k\u00fd&rdquo;. \u0110\u1ed3ng th\u1eddi, ch\u00fang t\u00f4i c\u00e0i \u0111\u1eb7t th\u00eam theo d\u00f5i c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng trong quy tr\u00ecnh d\u00f9ng th\u1eed. K\u1ebft qu\u1ea3 l\u00e0 h\u1ecd ph\u00e1t hi\u1ec7n ra r\u1eb1ng, m\u1eb7c d\u00f9 nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea5p &ldquo;\u0110\u0103ng k\u00fd&rdquo;, nh\u01b0ng ch\u1ec9 m\u1ed9t ph\u1ea7n nh\u1ecf th\u1ef1c s\u1ef1 ho\u00e0n th\u00e0nh c\u00e1c b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m t\u1ed1t ph\u1ea7n m\u1ec1m. T\u1eeb \u0111\u00f3, h\u1ecd \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch \u0111\u1ec3 thu h\u00fat \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n, t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 c\u00f3 nhu c\u1ea7u v\u00e0 s\u1eb5n s\u00e0ng t\u00ecm hi\u1ec3u s\u00e2u.<\/p>\n<h2 id=\"toi-uu-hoa-chien-dich-dua-tren-du-lieu-chuyen-oi\">T\u1ed1i \u01afu H\u00f3a Chi\u1ebfn D\u1ecbch D\u1ef1a Tr\u00ean D\u1eef Li\u1ec7u Chuy\u1ec3n \u0110\u1ed5i<\/h2>\n<p>Sau khi \u0111\u00e3 thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n:<\/p>\n<ul>\n<li><strong>T\u0103ng ng\u00e2n s\u00e1ch cho c\u00e1c chi\u1ebfn d\u1ecbch\/nh\u00f3m qu\u1ea3ng c\u00e1o\/t\u1eeb kh\u00f3a c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao.<\/strong><\/li>\n<li><strong>Gi\u1ea3m ho\u1eb7c t\u1ea1m d\u1eebng nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 hi\u1ec7u su\u1ea5t k\u00e9m.<\/strong><\/li>\n<li><strong>Ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u A\/B c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o, ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/strong><\/li>\n<li><strong>\u0110i\u1ec1u ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean nh\u1eefng nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc ho\u1eb7c s\u1edf th\u00edch mang l\u1ea1i nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t.<\/strong><\/li>\n<li><strong>S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng c\u1ee7a Google Ads d\u1ef1a tr\u00ean chuy\u1ec3n \u0111\u1ed5i (nh\u01b0 Target CPA, Maximize Conversions) khi b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u.<\/strong><\/li>\n<\/ul>\n<p>Vi\u1ec7c theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng ph\u1ea3i l\u00e0 ho\u1ea1t \u0111\u1ed9ng &ldquo;thi\u1ebft l\u1eadp m\u1ed9t l\u1ea7n r\u1ed3i qu\u00ean&rdquo;. N\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c \u0111\u00f2i h\u1ecfi s\u1ef1 theo d\u00f5i, ph\u00e2n t\u00edch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n lu\u00f4n \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t t\u1eeb ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n<h2 id=\"ket-luan\">K\u1ebft Lu\u1eadn<\/h2>\n<p>Thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i Google Ads \u0111\u00fang c\u00e1ch l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 m\u1ecdi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 mang l\u1ea1i l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 x\u1ee9ng \u0111\u00e1ng. N\u00f3 gi\u00fap b\u1ea1n chuy\u1ec3n t\u1eeb vi\u1ec7c &ldquo;\u0111o\u00e1n m\u00f2&rdquo; sang &ldquo;ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u&rdquo;.<\/p>\n<p>N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y quy tr\u00ecnh n\u00e0y c\u00f2n qu\u00e1 nhi\u1ec1u b\u1ee1 ng\u1ee1 ho\u1eb7c kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi AdsFly. \u0110\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng t\u01b0 v\u1ea5n v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads, gi\u00fap doanh nghi\u1ec7p SME c\u1ee7a b\u1ea1n bay cao v\u00e0 bay xa h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1ed1.<\/p>\n<p>Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n<p class=\"image-credit\"><em>Photo by <a href=\"https:\/\/unsplash.com\/@kmuza?utm_source=agency-seo-publisher&#038;utm_medium=referral\" rel=\"nofollow noopener\" target=\"_blank\">Carlos Muza<\/a> on <a href=\"https:\/\/unsplash.com\/?utm_source=agency-seo-publisher&#038;utm_medium=referral\" rel=\"nofollow noopener\" target=\"_blank\">Unsplash<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n mu\u1ed1n bi\u1ebft chi\u1ebfn d\u1ecbch Google Ads mang l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1? Thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i l\u00e0 b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu. AdsFly h\u01b0\u1edbng d\u1eabn chi ti\u1ebft!<\/p>","protected":false},"author":2,"featured_media":20330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[86,84,40,49,83,71,85,58,82,56],"class_list":["post-20331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-bao-cao-google-ads","tag-cai-dat-google-ads","tag-digital-marketing","tag-google-ads","tag-hieu-qua-quang-cao","tag-quang-cao-google","tag-roi-google-ads","tag-sme","tag-theo-doi-chuyen-doi","tag-toi-uu-quang-cao"],"_links":{"self":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/comments?post=20331"}],"version-history":[{"count":0,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/media\/20330"}],"wp:attachment":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/media?parent=20331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/categories?post=20331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/tags?post=20331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}