{"id":20302,"date":"2026-07-26T22:08:20","date_gmt":"2026-07-26T15:08:20","guid":{"rendered":"https:\/\/ads-fly.com\/checklist-toi-uu-landing-page-ux-truoc-khi-chay-quang-cao\/"},"modified":"2026-07-28T01:07:02","modified_gmt":"2026-07-27T18:07:02","slug":"checklist-toi-uu-landing-page-ux-truoc-khi-chay-quang-cao","status":"publish","type":"post","link":"https:\/\/ads-fly.com\/en\/checklist-toi-uu-landing-page-ux-truoc-khi-chay-quang-cao\/","title":{"rendered":"Checklist t\u1ed1i \u01b0u Landing Page UX tr\u01b0\u1edbc khi ch\u1ea1y qu\u1ea3ng c\u00e1o"},"content":{"rendered":"<p>V\u1edbi vai tr\u00f2 l\u00e0 ch\u1ee7 doanh nghi\u1ec7p SME t\u1ea1i Vi\u1ec7t Nam, ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 quen thu\u1ed9c v\u1edbi vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed tr\u00ean Facebook, Google hay TikTok \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ea1n b\u1ecf ra m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch kh\u00f4ng nh\u1ecf cho m\u1ed7i l\u01b0\u1ee3t click, m\u1ed7i l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, v\u1edbi k\u1ef3 v\u1ecdng s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng chuy\u1ec3n \u0111\u1ed5i gi\u00e1 tr\u1ecb \u2013 \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t cu\u1ed9c g\u1ecdi t\u01b0 v\u1ea5n, m\u1ed9t l\u01b0\u1ee3t \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed, hay m\u1ed9t \u0111\u01a1n h\u00e0ng tr\u1ef1c ti\u1ebfp.<\/p>\n<p>Th\u1ebf nh\u01b0ng, c\u00f3 bao gi\u1edd b\u1ea1n t\u1ef1 h\u1ecfi: T\u1ea1i sao qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh c\u00f3 r\u1ea5t nhi\u1ec1u l\u01b0\u1ee3t click nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u1ea1i th\u1ea5p \u0111\u1ebfn \u0111\u00e1ng ng\u1ea1c nhi\u00ean? R\u1ea5t c\u00f3 th\u1ec3, v\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m \u1edf qu\u1ea3ng c\u00e1o m\u00e0 l\u1ea1i n\u1eb1m \u1edf \u201c\u0111i\u1ec3m \u0111\u1ebfn cu\u1ed1i c\u00f9ng\u201d c\u1ee7a kh\u00e1ch h\u00e0ng: <strong>Landing Page<\/strong> c\u1ee7a b\u1ea1n.<\/p>\n<p>M\u1ed9t Landing Page \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf k\u00e9m, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) kh\u00f4ng t\u1ed1t c\u00f3 th\u1ec3 bi\u1ebfn h\u00e0ng tr\u0103m, h\u00e0ng ng\u00e0n l\u01b0\u1ee3t click ti\u1ec1m n\u0103ng th\u00e0nh nh\u1eefng l\u01b0\u1ee3t tho\u00e1t trang trong t\u00edch t\u1eafc, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ti\u1ec1n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111ang b\u1ecb \u201c\u0111\u1ed5 s\u00f4ng \u0111\u1ed5 bi\u1ec3n\u201d. B\u00e0i vi\u1ebft n\u00e0y, AdsFly s\u1ebd c\u00f9ng b\u1ea1n \u0111i qua m\u1ed9t checklist t\u1ed1i \u01b0u Landing Page UX to\u00e0n di\u1ec7n, gi\u00fap b\u1ea1n \u0111\u1ea3m b\u1ea3o m\u1ecdi \u0111\u1ed3ng ti\u1ec1n qu\u1ea3ng c\u00e1o \u0111\u1ec1u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<h2 id=\"tai-sao-landing-page-ux-lai-quan-trong-en-vay-voi-quang-cao-tra-phi\">T\u1ea1i sao Landing Page UX l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed?<\/h2>\n<p>Trong th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, Landing Page kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t trang web \u0111\u01a1n thu\u1ea7n; n\u00f3 l\u00e0 \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d th\u1ea7m l\u1eb7ng nh\u01b0ng c\u1ef1c k\u1ef3 quan tr\u1ecdng. Khi kh\u00e1ch h\u00e0ng click v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, h\u1ecd \u0111ang k\u1ef3 v\u1ecdng t\u00ecm th\u1ea5y th\u00f4ng tin ph\u00f9 h\u1ee3p, nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng. N\u1ebfu Landing Page c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u1ecd s\u1ebd r\u1eddi \u0111i ngay l\u1eadp t\u1ee9c \u2013 v\u00e0 b\u1ea1n v\u1eeba m\u1ea5t \u0111i m\u1ed9t c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i c\u00f9ng v\u1edbi chi ph\u00ed cho l\u01b0\u1ee3t click \u0111\u00f3.<\/p>\n<p>Th\u1eed h\u00ecnh dung, b\u1ea1n chi 10.000 VN\u0110 cho m\u1ed7i l\u01b0\u1ee3t click qu\u1ea3ng c\u00e1o. N\u1ebfu Landing Page c\u1ee7a b\u1ea1n c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ec7, khi\u1ebfn 90% kh\u00e1ch h\u00e0ng tho\u00e1t trang ngay sau khi v\u00e0o, th\u00ec 9.000 VN\u0110 trong s\u1ed1 \u0111\u00f3 \u0111\u00e3 b\u1ecb l\u00e3ng ph\u00ed. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t Landing Page \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u UX t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean g\u1ea5p \u0111\u00f4i, g\u1ea5p ba, th\u1eadm ch\u00ed g\u1ea5p n\u0103m l\u1ea7n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed tr\u00ean m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (Cost Per Conversion) m\u00e0 c\u00f2n gia t\u0103ng \u0111\u00e1ng k\u1ec3 doanh thu t\u1eeb c\u00f9ng m\u1ed9t ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/p>\n<p>M\u1ed9t Landing Page v\u1edbi UX xu\u1ea5t s\u1eafc s\u1ebd:<\/p>\n<ul>\n<li><strong>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u h\u01a1n:<\/strong> Kh\u00e1ch h\u00e0ng s\u1ebd d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>Truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng:<\/strong> Gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i b\u1ea1n mang l\u1ea1i.<\/li>\n<li><strong>Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n:<\/strong> D\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng b\u1ea1n mu\u1ed1n (mua h\u00e0ng, \u0111\u0103ng k\u00fd, g\u1ecdi \u0111i\u1ec7n).<\/li>\n<li><strong>X\u00e2y d\u1ef1ng ni\u1ec1m tin:<\/strong> M\u1ed9t trang web chuy\u00ean nghi\u1ec7p, d\u1ec5 s\u1eed d\u1ee5ng s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<h2 id=\"checklist-ux-landing-page-toan-dien-tu-adsfly-ung-bo-qua-muc-nao\">Checklist UX Landing Page to\u00e0n di\u1ec7n t\u1eeb AdsFly: \u0110\u1eebng b\u1ecf qua m\u1ee5c n\u00e0o!<\/h2>\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o Landing Page c\u1ee7a b\u1ea1n s\u1eb5n s\u00e0ng \u201c\u0111\u00f3n kh\u00e1ch\u201d v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, h\u00e3y c\u00f9ng AdsFly ki\u1ec3m tra nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/p>\n<h3 id=\"1-toc-o-tai-trang-yeu-to-song-con-trong-thoi-ai-so\">1. T\u1ed1c \u0111\u1ed9 t\u1ea3i trang: Y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/h3>\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t. M\u1ed9t Landing Page t\u1ea3i ch\u1eadm c\u00f3 th\u1ec3 khi\u1ebfn 53% ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng r\u1eddi \u0111i n\u1ebfu trang m\u1ea5t h\u01a1n 3 gi\u00e2y \u0111\u1ec3 t\u1ea3i. \u0110\u1eb7c bi\u1ec7t \u1edf Vi\u1ec7t Nam, n\u01a1i nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng v\u1eabn s\u1eed d\u1ee5ng 3G\/4G, t\u1ed1c \u0111\u1ed9 l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. H\u00e3y ki\u1ec3m tra t\u1ed1c \u0111\u1ed9 t\u1ea3i trang c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google PageSpeed Insights, GTmetrix v\u00e0 c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111i\u1ec3m s\u1ed1 cao nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n<p><strong>M\u1eb9o nh\u1ecf t\u1eeb AdsFly:<\/strong> Ngo\u00e0i vi\u1ec7c t\u1ed1i \u01b0u h\u00ecnh \u1ea3nh, m\u00e3 ngu\u1ed3n, h\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 CDN (Content Delivery Network) n\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n, gi\u00fap ph\u00e2n ph\u1ed1i n\u1ed9i dung nhanh h\u01a1n \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng \u1edf c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd kh\u00e1c nhau.<\/p>\n<h3 id=\"2-thiet-ke-truc-quan-va-nhat-quan-ve-ngoai-tao-an-tuong\">2. Thi\u1ebft k\u1ebf tr\u1ef1c quan v\u00e0 nh\u1ea5t qu\u00e1n: V\u1ebb ngo\u00e0i t\u1ea1o \u1ea5n t\u01b0\u1ee3ng<\/h3>\n<ul>\n<li><strong>T\u00ednh nh\u1ea5t qu\u00e1n v\u1edbi qu\u1ea3ng c\u00e1o:<\/strong> Headline, h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc tr\u00ean Landing Page ph\u1ea3i kh\u1edbp v\u1edbi qu\u1ea3ng c\u00e1o m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 click. S\u1ef1 kh\u00f4ng nh\u1ea5t qu\u00e1n s\u1ebd t\u1ea1o ra c\u1ea3m gi\u00e1c \u201cb\u1ecb l\u1eeba\u201d v\u00e0 khi\u1ebfn h\u1ecd r\u1eddi \u0111i ngay l\u1eadp t\u1ee9c.<\/li>\n<li><strong>B\u1ed1 c\u1ee5c r\u00f5 r\u00e0ng, d\u1ec5 \u0111\u1ecdc:<\/strong> S\u1eed d\u1ee5ng kho\u1ea3ng tr\u1eafng h\u1ee3p l\u00fd, font ch\u1eef d\u1ec5 \u0111\u1ecdc (tr\u00e1nh nh\u1eefng font qu\u00e1 c\u1ea7u k\u1ef3), ph\u00e2n c\u1ea5p th\u00f4ng tin b\u1eb1ng c\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5. Th\u00f4ng tin quan tr\u1ecdng n\u00ean n\u1eb1m \u1edf \u201cabove the fold\u201d (ph\u1ea7n hi\u1ec3n th\u1ecb ngay khi trang t\u1ea3i xong m\u00e0 kh\u00f4ng c\u1ea7n cu\u1ed9n).<\/li>\n<li><strong>Thi\u1ebft k\u1ebf di \u0111\u1ed9ng (Mobile-first):<\/strong> H\u01a1n 80% ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam truy c\u1eadp internet qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Landing Page c\u1ee7a b\u1ea1n <strong>b\u1eaft bu\u1ed9c<\/strong> ph\u1ea3i hi\u1ec3n th\u1ecb \u0111\u1eb9p, d\u1ec5 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ecdi k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh. Ki\u1ec3m tra k\u1ef9 c\u00e1c n\u00fat b\u1ea5m, form \u0111\u0103ng k\u00fd, h\u00ecnh \u1ea3nh tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/li>\n<\/ul>\n<h3 id=\"3-noi-dung-hap-dan-va-thong-iep-ro-rang-noi-ung-ieu-khach-hang-muon-nghe\">3. N\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng: N\u00f3i \u0111\u00fang \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mu\u1ed1n nghe<\/h3>\n<ul>\n<li><strong>Headline m\u1ea1nh m\u1ebd:<\/strong> Ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd ngay l\u1eadp t\u1ee9c v\u00e0 truy\u1ec1n t\u1ea3i l\u1ee3i \u00edch ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. V\u00ed d\u1ee5: thay v\u00ec \u201cD\u1ecbch v\u1ee5 SEO chuy\u00ean nghi\u1ec7p\u201d, h\u00e3y th\u1eed \u201cT\u0103ng 200% traffic t\u1ef1 nhi\u00ean trong 3 th\u00e1ng v\u1edbi d\u1ecbch v\u1ee5 SEO c\u1ee7a ch\u00fang t\u00f4i\u201d.<\/li>\n<li><strong>N\u1ed9i dung c\u00f4 \u0111\u1ecdng, t\u1eadp trung v\u00e0o l\u1ee3i \u00edch:<\/strong> \u0110\u1eebng li\u1ec7t k\u00ea t\u00ednh n\u0103ng, h\u00e3y n\u00f3i v\u1ec1 <strong>l\u1ee3i \u00edch<\/strong> m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c. S\u1eed d\u1ee5ng g\u1ea1ch \u0111\u1ea7u d\u00f2ng \u0111\u1ec3 d\u1ec5 \u0111\u1ecdc. Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u201c\u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi t\u00f4i?\u201d<\/li>\n<li><strong>K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) n\u1ed5i b\u1eadt v\u00e0 r\u00f5 r\u00e0ng:<\/strong> N\u00fat CTA ph\u1ea3i d\u1ec5 nh\u00ecn th\u1ea5y, c\u00f3 m\u00e0u s\u1eafc t\u01b0\u01a1ng ph\u1ea3n v\u00e0 v\u0103n b\u1ea3n r\u00f5 r\u00e0ng, th\u00fac gi\u1ee5c h\u00e0nh \u0111\u1ed9ng (v\u00ed d\u1ee5: \u201c\u0110\u0103ng k\u00fd ngay\u201d, \u201cNh\u1eadn t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed\u201d, \u201cT\u1ea3i Ebook\u201d).<\/li>\n<\/ul>\n<h3 id=\"4-yeu-to-tin-cay-social-proof-xay-dung-niem-tin-vung-chac\">4. Y\u1ebfu t\u1ed1 tin c\u1eady (Social Proof): X\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1eefng ch\u1eafc<\/h3>\n<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u1ea7y r\u1eaby th\u00f4ng tin, ni\u1ec1m tin l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t. H\u00e3y \u0111\u01b0a v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 ch\u1ee9ng minh s\u1ef1 uy t\u00edn c\u1ee7a b\u1ea1n:<\/p>\n<ul>\n<li><strong>L\u1eddi ch\u1ee9ng th\u1ef1c (Testimonial) t\u1eeb kh\u00e1ch h\u00e0ng th\u1ef1c:<\/strong> \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 m\u1ea1nh m\u1ebd nh\u1ea5t. Thay v\u00ec nh\u1eefng l\u1eddi ch\u1ee9ng th\u1ef1c chung chung, h\u00e3y c\u1ed1 g\u1eafng c\u00f3 nh\u1eefng l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee5 th\u1ec3, c\u00f3 \u1ea3nh th\u1eadt, t\u00ean kh\u00e1ch h\u00e0ng v\u00e0 n\u1ebfu \u0111\u01b0\u1ee3c, c\u1ea3 ch\u1ee9c danh\/c\u00f4ng ty c\u1ee7a h\u1ecd. M\u1ed9t \u0111o\u1ea1n video ng\u1eafn kh\u00e1ch h\u00e0ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u.<\/li>\n<li><strong>Logo \u0111\u1ed1i t\u00e1c\/kh\u00e1ch h\u00e0ng l\u1edbn:<\/strong> N\u1ebfu b\u1ea1n \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, h\u00e3y hi\u1ec3n th\u1ecb logo c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra hi\u1ec7u \u1ee9ng \u201cchim m\u1ed3i\u201d v\u00e0 t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 tin c\u1eady.<\/li>\n<li><strong>C\u00e1c gi\u1ea3i th\u01b0\u1edfng, ch\u1ee9ng nh\u1eadn, s\u1ed1 li\u1ec7u th\u00e0nh c\u00f4ng:<\/strong> V\u00ed d\u1ee5: \u201cH\u01a1n 500+ doanh nghi\u1ec7p \u0111\u00e3 tin d\u00f9ng\u201d, \u201c\u0110\u1ea1t gi\u1ea3i th\u01b0\u1edfng [t\u00ean gi\u1ea3i th\u01b0\u1edfng]\u201d.<\/li>\n<\/ul>\n<p><strong>G\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o t\u1eeb AdsFly: C\u1ea9n tr\u1ecdng v\u1edbi \u201cB\u1eaby ni\u1ec1m tin gi\u1ea3 t\u1ea1o\u201d<\/strong><\/p>\n<p>M\u1ed9t sai l\u1ea7m r\u1ea5t ph\u1ed5 bi\u1ebfn m\u00e0 nhi\u1ec1u SME Vi\u1ec7t Nam hay m\u1eafc ph\u1ea3i l\u00e0 s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 tin c\u1eady m\u1ed9t c\u00e1ch h\u1eddi h\u1ee3t, thi\u1ebfu ch\u00e2n th\u1ef1c. V\u00ed d\u1ee5, d\u00f9ng \u1ea3nh stock kh\u00f4ng li\u00ean quan cho testimonial, vi\u1ebft nh\u1eefng l\u1eddi ch\u1ee9ng th\u1ef1c chung chung, s\u00e1o r\u1ed7ng ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 \u201cb\u1ecba\u201d ra s\u1ed1 li\u1ec7u th\u00e0nh c\u00f4ng kh\u00f4ng c\u00f3 c\u0103n c\u1ee9. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin m\u00e0 c\u00f2n c\u00f3 th\u1ec3 ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng nghi ng\u1edd v\u00e0 r\u1eddi \u0111i. H\u00e3y lu\u00f4n \u01b0u ti\u00ean s\u1ef1 ch\u00e2n th\u1eadt, d\u00f9 ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i l\u1eddi ch\u1ee9ng th\u1ef1c th\u1eadt s\u1ef1 t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng nh\u1ecf, c\u00f2n h\u01a1n l\u00e0 m\u1ed9t d\u00e0n l\u1eddi khen gi\u1ea3 t\u1ea1o.<\/p>\n<h3 id=\"5-form-ang-kythu-thap-thong-tin-on-gian-nhung-hieu-qua\">5. Form \u0111\u0103ng k\u00fd\/Thu th\u1eadp th\u00f4ng tin: \u0110\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3<\/h3>\n<p>N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a Landing Page l\u00e0 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng, form \u0111\u0103ng k\u00fd l\u00e0 tr\u1ecdng t\u00e2m. H\u00e3y \u0111\u1ea3m b\u1ea3o:<\/p>\n<ul>\n<li><strong>Ng\u1eafn g\u1ecdn:<\/strong> Ch\u1ec9 y\u00eau c\u1ea7u nh\u1eefng th\u00f4ng tin th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft. M\u1ed7i tr\u01b0\u1eddng th\u00f4ng tin th\u00eam v\u00e0o s\u1ebd l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. V\u1edbi kh\u00e1ch h\u00e0ng Vi\u1ec7t, t\u00ean v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i th\u01b0\u1eddng l\u00e0 \u0111\u1ee7 cho b\u01b0\u1edbc \u0111\u1ea7u.<\/li>\n<li><strong>R\u00f5 r\u00e0ng v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0:<\/strong> Cho kh\u00e1ch h\u00e0ng bi\u1ebft th\u00f4ng tin c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o (v\u00ed d\u1ee5: \u201cCh\u00fang t\u00f4i cam k\u1ebft b\u1ea3o m\u1eadt th\u00f4ng tin v\u00e0 ch\u1ec9 s\u1eed d\u1ee5ng \u0111\u1ec3 li\u00ean h\u1ec7 t\u01b0 v\u1ea5n\u201d).<\/li>\n<li><strong>Th\u00f4ng b\u00e1o l\u1ed7i th\u00e2n thi\u1ec7n:<\/strong> N\u1ebfu c\u00f3 l\u1ed7i khi \u0111i\u1ec1n form, h\u00e3y th\u00f4ng b\u00e1o r\u00f5 r\u00e0ng v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch kh\u1eafc ph\u1ee5c.<\/li>\n<\/ul>\n<h2 id=\"sai-lam-thuong-gap-khi-toi-uu-landing-page-ma-smes-viet-hay-mac-phai\">Sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi t\u1ed1i \u01b0u Landing Page m\u00e0 SMEs Vi\u1ec7t hay m\u1eafc ph\u1ea3i<\/h2>\n<p>Ngo\u00e0i vi\u1ec7c b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 trong checklist tr\u00ean, nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p Vi\u1ec7t Nam c\u00f2n m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m chi\u1ebfn l\u01b0\u1ee3c khi x\u00e2y d\u1ef1ng Landing Page:<\/p>\n<h3 id=\"1-tu-duy-tu-lam-tat-ca-ma-thieu-chuyen-mon-sau\">1. T\u01b0 duy \u201ct\u1ef1 l\u00e0m t\u1ea5t c\u1ea3\u201d m\u00e0 thi\u1ebfu chuy\u00ean m\u00f4n s\u00e2u<\/h3>\n<p>V\u1edbi mong mu\u1ed1n ti\u1ebft ki\u1ec7m chi ph\u00ed, nhi\u1ec1u SME t\u1ef1 m\u00ecnh thi\u1ebft k\u1ebf Landing Page b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 k\u00e9o th\u1ea3 mi\u1ec5n ph\u00ed ho\u1eb7c gi\u00e1 r\u1ebb. \u0110i\u1ec1u n\u00e0y kh\u00f4ng sai, nh\u01b0ng v\u1ea5n \u0111\u1ec1 l\u00e0 h\u1ecd th\u01b0\u1eddng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c <strong>c\u00f3 m\u1ed9t trang web<\/strong>, m\u00e0 kh\u00f4ng hi\u1ec3u s\u00e2u v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc UX, t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i. K\u1ebft qu\u1ea3 l\u00e0 Landing Page tr\u00f4ng c\u00f3 v\u1ebb \u1ed5n nh\u01b0ng l\u1ea1i kh\u00f4ng hi\u1ec7u qu\u1ea3, d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ti\u1ec1n qu\u1ea3ng c\u00e1o v\u1ec1 sau. Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t chuy\u00ean gia ho\u1eb7c agency c\u00f3 kinh nghi\u1ec7m ngay t\u1eeb \u0111\u1ea7u c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m h\u01a1n m\u1ed9t ch\u00fat, nh\u01b0ng s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n<h3 id=\"2-bo-qua-ab-testing-mot-lan-va-mai-mai\">2. B\u1ecf qua A\/B Testing: \u201cM\u1ed9t l\u1ea7n v\u00e0 m\u00e3i m\u00e3i\u201d<\/h3>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng sai l\u1ea7m l\u1edbn nh\u1ea5t. Nhi\u1ec1u doanh nghi\u1ec7p ch\u1ea1y qu\u1ea3ng c\u00e1o, t\u1ea1o ra m\u1ed9t Landing Page v\u00e0 c\u1ee9 th\u1ebf ch\u1ea1y m\u00e3i m\u00e0 kh\u00f4ng h\u1ec1 th\u1eed nghi\u1ec7m c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c nhau. A\/B Testing (ki\u1ec3m th\u1eed A\/B) l\u00e0 qu\u00e1 tr\u00ecnh so s\u00e1nh hai phi\u00ean b\u1ea3n c\u1ee7a m\u1ed9t trang web \u0111\u1ec3 xem phi\u00ean b\u1ea3n n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 headline, m\u00e0u s\u1eafc n\u00fat CTA, v\u1ecb tr\u00ed form, h\u00ecnh \u1ea3nh&hellip; ngay c\u1ea3 nh\u1eefng thay \u0111\u1ed5i nh\u1ecf c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p><strong>Insight t\u1eeb AdsFly:<\/strong> Nhi\u1ec1u SME ng\u1ea1i A\/B testing v\u00ec ngh\u0129 n\u00f3 ph\u1ee9c t\u1ea1p ho\u1eb7c c\u1ea7n c\u00f4ng c\u1ee5 \u0111\u1eaft ti\u1ec1n. Th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u1ea1o hai Landing Page g\u1ea7n nh\u01b0 gi\u1ed1ng h\u1ec7t nhau, ch\u1ec9 thay \u0111\u1ed5i m\u1ed9t y\u1ebfu t\u1ed1 nh\u1ecf, sau \u0111\u00f3 chia l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp qu\u1ea3ng c\u00e1o 50\/50 cho hai trang v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Google Optimize (m\u1eb7c d\u00f9 s\u1ebd b\u1ecb ng\u1eebng ho\u1ea1t \u0111\u1ed9ng, nh\u01b0ng \u00fd t\u01b0\u1edfng t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c) ho\u1eb7c ngay c\u1ea3 vi\u1ec7c t\u1ea1o 2 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1edbi 2 URL Landing Page kh\u00e1c nhau c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n<h3 id=\"3-khong-theo-doi-va-phan-tich-du-lieu-hanh-vi-nguoi-dung\">3. Kh\u00f4ng theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/h3>\n<p>Ch\u1ec9 nh\u00ecn v\u00e0o s\u1ed1 l\u01b0\u1ee3t click hay s\u1ed1 l\u01b0\u1ee3t \u0111\u0103ng k\u00fd l\u00e0 ch\u01b0a \u0111\u1ee7. B\u1ea1n c\u1ea7n hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111ang l\u00e0m g\u00ec tr\u00ean Landing Page c\u1ee7a m\u00ecnh. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics, Hotjar (ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 heatmap, session recording t\u01b0\u01a1ng t\u1ef1) c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n xem \u0111\u01b0\u1ee3c h\u00e0nh vi cu\u1ed9n trang, c\u00e1c khu v\u1ef1c \u0111\u01b0\u1ee3c click nhi\u1ec1u nh\u1ea5t, nh\u1eefng \u0111i\u1ec3m g\u00e2y kh\u00f3 ch\u1ecbu cho ng\u01b0\u1eddi d\u00f9ng. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh x\u00e1c \u0111\u1ec3 c\u1ea3i thi\u1ec7n UX v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h3 id=\"4-thieu-cta-phu-hoac-cta-thoat-trang-exit-intent-cta\">4. Thi\u1ebfu CTA ph\u1ee5 ho\u1eb7c CTA tho\u00e1t trang (Exit-intent CTA)<\/h3>\n<p>Ngo\u00e0i CTA ch\u00ednh, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc th\u00eam c\u00e1c CTA ph\u1ee5 (v\u00ed d\u1ee5: t\u1ea3i brochure, xem th\u00eam video) ho\u1eb7c Exit-intent CTA \u2013 m\u1ed9t pop-up xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u00fd \u0111\u1ecbnh r\u1eddi trang, \u0111\u01b0a ra m\u1ed9t \u01b0u \u0111\u00e3i cu\u1ed1i c\u00f9ng ho\u1eb7c m\u1ed9t l\u1eddi k\u00eau g\u1ecdi kh\u00e1c \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u201cc\u1ee9u v\u00e3n\u201d m\u1ed9t ph\u1ea7n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u01b0\u1edfng ch\u1eebng \u0111\u00e3 m\u1ea5t.<\/p>\n<h2 id=\"ket-luan\">Conclude<\/h2>\n<p>M\u1ed9t Landing Page \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u UX t\u1ed1t kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 th\u00f4ng minh cho m\u1ecdi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed. N\u00f3 gi\u00fap b\u1ea1n bi\u1ebfn nh\u1eefng l\u01b0\u1ee3t click t\u1ed1n k\u00e9m th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1, t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng \u0111\u1ed3ng ng\u00e2n s\u00e1ch marketing.<\/p>\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 t\u1ed1i \u01b0u Landing Page \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ki\u1ebfn th\u1ee9c v\u1ec1 thi\u1ebft k\u1ebf, t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng, k\u1ef9 thu\u1eadt v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u li\u00ean t\u1ee5c. N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y qu\u00e1 t\u1ea3i ho\u1eb7c mu\u1ed1n \u0111\u1ea3m b\u1ea3o Landing Page c\u1ee7a m\u00ecnh th\u1ef1c s\u1ef1 \u201cchinh ph\u1ee5c\u201d kh\u00e1ch h\u00e0ng v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 AdsFly. \u0110\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng l\u1eafng nghe, ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t, gi\u00fap doanh nghi\u1ec7p SME c\u1ee7a b\u1ea1n bay cao c\u00f9ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/p>\n<p class=\"image-credit\"><em>Photo by <a href=\"https:\/\/unsplash.com\/@carzmaiquez?utm_source=agency-seo-publisher&#038;utm_medium=referral\" rel=\"nofollow noopener\" target=\"_blank\">Carriza Maiquez<\/a> on <a href=\"https:\/\/unsplash.com\/?utm_source=agency-seo-publisher&#038;utm_medium=referral\" rel=\"nofollow noopener\" target=\"_blank\">Unsplash<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1eebng \u0111\u1ec3 ti\u1ec1n qu\u1ea3ng c\u00e1o \u0111\u1ed5 s\u00f4ng \u0111\u1ed5 bi\u1ec3n! Kh\u00e1m ph\u00e1 checklist UX Landing Page to\u00e0n di\u1ec7n t\u1eeb AdsFly gi\u00fap b\u1ea1n t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3.<\/p>","protected":false},"author":2,"featured_media":20322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[69,48,49,63,67,58,68,35,66,65,64],"class_list":["post-20302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design","tag-adsfly","tag-facebook-ads","tag-google-ads","tag-landing-page","tag-quang-cao-tra-phi","tag-sme","tag-thiet-ke-landing-page","tag-tiktok-ads","tag-toi-uu-chuyen-doi","tag-trai-nghiem-nguoi-dung","tag-ux"],"_links":{"self":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/comments?post=20302"}],"version-history":[{"count":3,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20302\/revisions"}],"predecessor-version":[{"id":20323,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20302\/revisions\/20323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/media\/20322"}],"wp:attachment":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/media?parent=20302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/categories?post=20302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/tags?post=20302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}