B\u1ea1n \u0111ang chi ti\u1ec1n cho qu\u1ea3ng c\u00e1o Facebook, theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 L\u01b0\u1ee3t ti\u1ebfp c\u1eadn (Reach), L\u01b0\u1ee3t hi\u1ec3n th\u1ecb (Impressions), T\u01b0\u01a1ng t\u00e1c (Engagements), nh\u01b0ng li\u1ec7u b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 bi\u1ebft chi\u1ebfn d\u1ecbch \u0111\u00f3 c\u00f3 \u0111ang mang v\u1ec1 l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p hay kh\u00f4ng? \u0110\u1ed1i v\u1edbi nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p SME Vi\u1ec7t Nam, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi kh\u00f4ng h\u1ec1 d\u1ec5 tr\u1ea3 l\u1eddi. Th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 b\u1ecb “ng\u1ee3p” b\u1edfi v\u00f4 v\u00e0n con s\u1ed1 nh\u1ea3y m\u00faa trong Facebook Ads Manager, v\u00e0 c\u00e0ng d\u1ec5 h\u01a1n \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m d\u1ef1a tr\u00ean nh\u1eefng ch\u1ec9 s\u1ed1 “b\u1ec1 n\u1ed5i”.<\/p>\n
B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n “g\u1ee1 r\u1ed1i”, t\u1eadp trung v\u00e0o nh\u1eefng ch\u1ec9 s\u1ed1 c\u1ed1t l\u00f5i nh\u1ea5t, c\u00e1ch ch\u00fang li\u00ean k\u1ebft v\u1edbi nhau v\u00e0 quan tr\u1ecdng nh\u1ea5t: l\u00e0m sao \u0111\u1ec3 “\u0111\u1ecdc v\u1ecb” \u0111\u01b0\u1ee3c li\u1ec7u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 \u0111ang sinh l\u1eddi hay \u0111ang “\u0111\u1ed1t ti\u1ec1n” m\u1ed9t c\u00e1ch v\u00f4 \u00edch.<\/p>\n
Khi b\u1eaft \u0111\u1ea7u m\u1ed9t chi\u1ebfn d\u1ecbch, ai c\u0169ng quan t\u00e2m \u0111\u1ebfn chi ph\u00ed v\u00e0 gi\u00e1 th\u1ea7u. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ee3i nhu\u1eadn, ch\u00fang ta c\u1ea7n nh\u00ecn s\u00e2u h\u01a1n v\u00e0o nh\u1eefng ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf m\u00e0 qu\u1ea3ng c\u00e1o mang l\u1ea1i:<\/p>\n
V\u00ed d\u1ee5 th\u1ef1c t\u1ebf:<\/strong> B\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o b\u00e1n m\u1ed9t chi\u1ebfc \u00e1o thun gi\u00e1 200.000 VN\u0110, chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 80.000 VN\u0110, v\u1eady l\u1ee3i nhu\u1eadn g\u1ed9p tr\u00ean m\u1ed7i \u00e1o l\u00e0 120.000 VN\u0110. N\u1ebfu CPA c\u1ee7a b\u1ea1n l\u00e0 100.000 VN\u0110\/\u00e1o, th\u00ec b\u1ea1n v\u1eabn c\u00f3 l\u00e3i 20.000 VN\u0110\/\u00e1o. Tuy nhi\u00ean, n\u1ebfu CPA l\u00ean t\u1edbi 150.000 VN\u0110, b\u1ea1n ch\u1eafc ch\u1eafn \u0111ang l\u1ed7. N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ea1t ROAS 4:1, v\u1edbi gi\u00e1 b\u00e1n 200.000 VN\u0110, b\u1ea1n c\u1ea7n chi ti\u00eau t\u1ed1i \u0111a 50.000 VN\u0110 cho m\u1ed7i \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng.<\/p>\n B\u00ean c\u1ea1nh c\u00e1c ch\u1ec9 s\u1ed1 c\u1ed1t l\u00f5i v\u1ec1 l\u1ee3i nhu\u1eadn, ch\u00fang ta c\u0169ng c\u1ea7n theo d\u00f5i m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 kh\u00e1c \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch:<\/p>\n M\u1ed9t trong nh\u1eefng “\u0111i\u1ec3m m\u00f9” l\u1edbn nh\u1ea5t m\u00e0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p SME th\u01b0\u1eddng m\u1eafc ph\u1ea3i khi xem b\u00e1o c\u00e1o Facebook Ads Manager l\u00e0 s\u1ef1 t\u00e1ch bi\u1ec7t gi\u1eefa h\u00e0nh \u0111\u1ed9ng tr\u00ean Facebook v\u00e0 h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng th\u1ef1c t\u1ebf.<\/strong><\/p>\n Nhi\u1ec1u b\u00e1o c\u00e1o ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u0111o l\u01b0\u1eddng c\u00e1c chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c Facebook ghi nh\u1eadn (v\u00ed d\u1ee5: l\u01b0\u1ee3t th\u00eam v\u00e0o gi\u1ecf h\u00e0ng, l\u01b0\u1ee3t ho\u00e0n t\u1ea5t thanh to\u00e1n ngay tr\u00ean website). Tuy nhi\u00ean, h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i th\u01b0\u1eddng ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u. H\u1ecd c\u00f3 th\u1ec3 xem qu\u1ea3ng c\u00e1o tr\u00ean Facebook, sau \u0111\u00f3 t\u00ecm ki\u1ebfm th\u00eam th\u00f4ng tin tr\u00ean Google, gh\u00e9 th\u0103m website c\u1ee7a b\u1ea1n nhi\u1ec1u l\u1ea7n, t\u01b0\u01a1ng t\u00e1c qua tin nh\u1eafn Facebook, r\u1ed3i m\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n V\u1eady l\u00e0m sao \u0111\u1ec3 “b\u1eaft m\u1ea1ch” \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ef1c s\u1ef1?<\/strong><\/p>\n Insight quan tr\u1ecdng:<\/strong> M\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 v\u1ebb “kh\u00f4ng hi\u1ec7u qu\u1ea3” tr\u00ean Facebook Ads Manager (v\u00ed d\u1ee5: CPA cao, ROAS th\u1ea5p) c\u00f3 th\u1ec3 l\u1ea1i l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch c\u1ef1c k\u1ef3 th\u00e0nh c\u00f4ng khi b\u1ea1n nh\u00ecn v\u00e0o d\u1eef li\u1ec7u b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf v\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111a k\u00eanh. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 ch\u1ec9 s\u1ed1 “\u0111\u1eb9p” tr\u00ean Facebook nh\u01b0ng l\u1ea1i kh\u00f4ng \u0111\u00f3ng g\u00f3p nhi\u1ec1u v\u00e0o doanh thu cu\u1ed1i c\u00f9ng th\u00ec c\u0169ng c\u1ea7n xem x\u00e9t l\u1ea1i.<\/p>\n Vi\u1ec7c \u0111\u1ecdc ch\u1ec9 s\u1ed1 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u0111\u00e1nh gi\u00e1 “c\u00f3 l\u00e3i hay kh\u00f4ng”. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao nh\u1ea5t.<\/p>\n Facebook Ads Manager cung c\u1ea5p m\u1ed9t kho d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3. Vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c ch\u1ec9 s\u1ed1, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn nh\u01b0 CPA, ROAS, v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 doanh nghi\u1ec7p SME Vi\u1ec7t Nam kh\u00f4ng l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o. Quan tr\u1ecdng h\u01a1n, h\u00e3y nh\u00ecn xa h\u01a1n c\u00e1c con s\u1ed1 tr\u00ean n\u1ec1n t\u1ea3ng, k\u1ebft h\u1ee3p v\u1edbi d\u1eef li\u1ec7u b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf v\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111a k\u00eanh \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n nh\u1ea5t.<\/p>\n N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook, Google, hay TikTok Ads qu\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 t\u1ed1n th\u1eddi gian, h\u00e3y \u0111\u1ec3 AdsFly \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n. Ch\u00fang t\u00f4i c\u00f3 \u0111\u1ed9i ng\u0169 chuy\u00ean gia am hi\u1ec3u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, s\u1eb5n s\u00e0ng gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n bi\u1ebfn nh\u1eefng con s\u1ed1 kh\u00f4 khan th\u00e0nh l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng. Li\u00ean h\u1ec7 ngay v\u1edbi AdsFly \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n!<\/p>\n Photo by Quilia<\/a> on Unsplash<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":" Ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1 Facebook Ads Manager gi\u00fap b\u1ea1n nh\u1eadn bi\u1ebft chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 th\u1ef1c s\u1ef1 mang v\u1ec1 l\u1ee3i nhu\u1eadn hay kh\u00f4ng. \u0110\u1eebng b\u1ecf l\u1ee1!<\/p>","protected":false},"author":2,"featured_media":20324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[54,60,40,61,53,57,59,55,58,56],"class_list":["post-20301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-chi-so-quang-cao","tag-chien-dich-facebook","tag-digital-marketing","tag-doanh-nghiep-viet-nam","tag-facebook-ads-manager","tag-loi-nhuan-quang-cao","tag-marketing-online","tag-quang-cao-facebook","tag-sme","tag-toi-uu-quang-cao"],"_links":{"self":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/comments?post=20301"}],"version-history":[{"count":3,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20301\/revisions"}],"predecessor-version":[{"id":20325,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/posts\/20301\/revisions\/20325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/media\/20324"}],"wp:attachment":[{"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/media?parent=20301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/categories?post=20301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads-fly.com\/en\/wp-json\/wp\/v2\/tags?post=20301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Ph\u00e2n T\u00edch S\u00e2u C\u00e1c Ch\u1ec9 S\u1ed1 “Nghe C\u00f3 V\u1ebb” Quan Tr\u1ecdng Kh\u00e1c<\/h2>\n
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Insight \u0110\u1ed9c Quy\u1ec1n: “\u0110i\u1ec3m M\u00f9” L\u1ee3i Nhu\u1eadn M\u00e0 Nhi\u1ec1u SME B\u1ecf Qua<\/h2>\n
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T\u1ed1i \u01afu H\u00f3a Li\u00ean T\u1ee5c: Ch\u00eca Kh\u00f3a \u0110\u1ec3 T\u0103ng Tr\u01b0\u1edfng L\u1ee3i Nhu\u1eadn<\/h2>\n
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L\u1eddi K\u1ebft: Bi\u1ebfn D\u1eef Li\u1ec7u Th\u00e0nh L\u1ee3i Nhu\u1eadn<\/h2>\n