Guide to Safely Sharing Facebook Advertising Accounts in 2024

Sharing Facebook Ads Accounts is one of the effective ways to optimize campaign management and enhance collaboration among team members. However, this sharing needs to be done carefully to ensure the safety and security of your account. Here is a detailed guide on the benefits of sharing ad accounts and how to do it safely.

1. Benefits of sharing advertising accounts

1.1 Increase campaign management efficiency

Sharing an ad account makes it easy to divide tasks and responsibilities among team members. This allows each person to focus on specific tasks, such as content design, campaign optimization, or data analysis, which can improve the overall effectiveness of your ad campaign. Having multiple people managing your account also helps you spot and resolve issues more quickly, thanks to the constant and timely sharing of information.

1.2 Improve advertising effectiveness

Having multiple people involved in managing your advertising account allows you to take advantage of the diverse skills and experiences of each member. Each person can contribute their own opinions and analysis from a different perspective, helping to optimize your advertising campaigns more comprehensively. This is especially important when optimizing factors such as audience selection, budget, and ad content, thereby improving the effectiveness and ROI of your campaigns.

1.3 Promote collaboration and communication

Sharing ad accounts not only makes it easier for members to access information, but also facilitates more effective communication within the team. Members can quickly exchange and discuss campaign strategies and results, thereby making timely adjustments. This not only helps ensure consistency in advertising activities but also helps to quickly resolve problems that arise.

1.4 Maintain continuity

Sharing access to ad accounts also ensures that ad campaigns are not disrupted by personnel changes. If a team member has to leave the project or company, other team members can continue to manage and monitor campaigns without disruption. This helps maintain continuity and stability in advertising operations.

2. Steps to share ad account access

2.1 Step 1: Access Facebook Business Manager

First, you’ll need to log in to your Facebook Business Manager account. This is the tool that manages all of your Facebook advertising activities, including managing your ad accounts, fan pages, and staff access. If you don’t already have a Business Manager account, you can create one by visiting Facebook’s Business Manager page.

2.2 Step 2: Select the advertising account to share

Once you’ve logged in, select “Business Settings” from the main menu. In this section, you’ll see “Ad Accounts.” Find and select the ad account you want to share. If you have multiple ad accounts, make sure you select the correct one to avoid confusion.

2.3 Step 3: Add users and grant permissions

Next, select “Add People” to add a new member to your ad account. You’ll need to enter the user’s email address and select the appropriate access permissions for them. Facebook offers three main access permissions:

• Admin: Has full access and management of the account, including adding or removing other users.
• Editor: Can create and edit campaigns, but cannot add or delete users.
• Viewer: Can only view campaign information without editing permissions.

Think carefully before granting “Administrator” permissions, as this allows the user to make any changes, including deleting the account or changing other people's access.

2.4 Step 4: Check and confirm

After adding users, review the permissions list to ensure that you have granted the correct and sufficient permissions to each user. Don't forget to request email confirmation from the user to complete the access addition process. This confirmation is necessary to ensure the safety and security of your account.

3. Tips for sharing advertising accounts safely & effectively

3.1 Using Facebook Business Manager

Facebook Business Manager is the official and most secure tool for managing your ad accounts. Using it makes it easy to monitor and manage access, and it offers advanced security features like two-factor authentication (2FA). This helps protect your account from security risks.

3.2 Grant appropriate permissions

Only grant each member the access they need to minimize security risks. For example, if someone only needs to view campaign data, you should grant “Viewer” permissions instead of “Administrator.” This helps prevent abuse of access and protects your data.

3.3 Use strong passwords

Make sure your Facebook and Business Manager accounts are protected with strong, unique passwords. A strong password should include uppercase and lowercase letters, numbers, and special characters. Avoid using easy-to-guess passwords like your birth date or name.

3.4 Building management processes

Establish clear processes and rules for sharing and managing ad accounts. This includes regularly reviewing and updating access permissions, especially when there are changes in team members or roles. You should also have a contingency plan for emergencies, such as losing access to your account.

3.5 Using Facebook security features

Facebook offers a number of security features, such as two-factor authentication (2FA) and login notifications. You should enable 2FA to help protect your account. Also, regularly review your logins and permissions to catch suspicious activity early.

Conclude

Sharing your Facebook ad account safely and effectively not only helps optimize your campaigns but also protects your information from security risks. By following the steps and tips above, you can have peace of mind when collaborating and managing your ad account. Remember, safety and security are always the top priorities when sharing access with others.